Take Action and Engage on              Facebook                          Vickie Siculiano                         Marketin...
Contact Info         vickie@dcnj.com         facebook.com/exhibitcraft         @exhibitcraft, @vickiesicnj         http://...
Not all Posts Are Created Equalwww.ExhibitCraftNJ.com   (973) 686-9393                 3
Is Automation Good?• Quick way to share links.• Last minute.   www.ExhibitCraftNJ.com      (973) 686-9393                 ...
Sharing links are everywhereShare this and add this.   www.ExhibitCraftNJ.com      (973) 686-9393                5
Browser ToolsIE and Firefox tools.   www.ExhibitCraftNJ.com      (973) 686-9393                        6
How to Pushwww.ExhibitCraftNJ.com   (973) 686-9393                      7
The audience knows.• Don’t just push.  Create.   www.ExhibitCraftNJ.com      (973) 686-9393                     8
The Better Way.www.ExhibitCraftNJ.com   (973) 686-9393                          9
Share and Share A-’Like’• ASK!   www.ExhibitCraftNJ.com      (973) 686-9393                    10
Photoswww.ExhibitCraftNJ.com   (973) 686-9393             11
Taggingwww.ExhibitCraftNJ.com   (973) 686-9393              12
Fill In the Blankswww.ExhibitCraftNJ.com   (973) 686-9393                             13
Captionswww.ExhibitCraftNJ.com   (973) 686-9393               14
Tips                         http://corp.wishpond.com/blo                         g/2013/01/22/infographic-               ...
Questionswww.ExhibitCraftNJ.com   (973) 686-9393                16
Questions                          http://oreo.ly/Y7WD5Vwww.ExhibitCraftNJ.com   (973) 686-9393                           ...
Questions?Call us at (973) 686-9393 orE-mail us at sales@dcnj.com                               ExhibitCraft              ...
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Take Action and Engage on Facebook

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If you’re like most businesses, you already see the value in connecting with your current and potential customers via social media. But the challenge is figuring out what you actually need to do with social media in order to drive real results for your business or organization. Take Action and Engage on Facebook was presented on February 13, 2013 by Vickie Siculiano, Marketing Manager of ExhibitCraft, at a Facebook Marketing event at ExhibitCraft in Wayne, NJ, in partnership with Constant Contact. The event was called "Supercharge Your Facebook Marketing."

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  • Think of it this way, your business is not automatically friends with your audience. That only changes if you engage with them. Engagement on Facebook is reflected in three forms: likes, shares, and comments. Here are some tips to help you create the right type of engagement via posts for your brand.
  • Create an engaging image.
  • With a shortened url in the post, the reader can click through easily and see the video. Photos are best, don’t just share a video. We talk more about that later.
  • “ A picture is worth a thousand words.” On Facebook, a picture could be worth a thousand likes. That's because a picture is one of the simplest ways to catch someone’s attention. Think of it this way, when you are scrolling your news feed, isn't it usually the large, colorful, images that get you to stop? When it comes to brands, a familiar image is also key. Familiarity in an image is as simple as including your company logo or a face that's tied to your brand. Including a shortened link for readers to click on, is also useful when it comes to engagement.
  • By tagging a photo with a person’s name or a business name (only as an admin that likes a page), tagging a person will make the photo show up on their timeline, getting more viewership.
  • Fancy Feast — a gourmet cat food brand — regularly creates these posts. The post in the image above received more than 170 likes, 407 comments, and twelve shares. Notice how the comments outnumber the likes.
  • Photo captions combine the best of the two items above. All you have to do is post a photo and ask fans to come up with a caption. Animals, babies and food.
  • Tips are ideas that fans are able to consume and implement easily. A tip is engaging because it gives value to your audience and therefore makes them more likely to react. Here is an example from Mari Smith, a Facebook expert who shares great ideas and tips that add value to her community. Her tips are structured to help her community and are often written in a step-by-step process. Here she hyperlinks to the creator, posts the tips, and engages her audience by asking for favorites.
  • Most page admins make the mistake of updating their wall without putting much thought into adding a description or ending the description with a question. Asking questions is probably one of the easiest methods to get fans to comment and share their thoughts. Without asking a question, people might just read the article and move on.
  • Most page admins make the mistake of updating their wall without putting much thought into adding a description or ending the description with a question. Asking questions is probably one of the easiest methods to get fans to comment and share their thoughts. Without asking a question, people might just read the article and move on.
  • Take Action and Engage on Facebook

    1. 1. Take Action and Engage on Facebook Vickie Siculiano Marketing Manager ExhibitCraftwww.ExhibitCraftNJ.com (973) 686-9393
    2. 2. Contact Info vickie@dcnj.com facebook.com/exhibitcraft @exhibitcraft, @vickiesicnj http://www.linkedin.com/in/vickiesic FIND ME ON GOOGLE PLUS!www.ExhibitCraftNJ.com (973) 686-9393 2
    3. 3. Not all Posts Are Created Equalwww.ExhibitCraftNJ.com (973) 686-9393 3
    4. 4. Is Automation Good?• Quick way to share links.• Last minute. www.ExhibitCraftNJ.com (973) 686-9393 4
    5. 5. Sharing links are everywhereShare this and add this. www.ExhibitCraftNJ.com (973) 686-9393 5
    6. 6. Browser ToolsIE and Firefox tools. www.ExhibitCraftNJ.com (973) 686-9393 6
    7. 7. How to Pushwww.ExhibitCraftNJ.com (973) 686-9393 7
    8. 8. The audience knows.• Don’t just push. Create. www.ExhibitCraftNJ.com (973) 686-9393 8
    9. 9. The Better Way.www.ExhibitCraftNJ.com (973) 686-9393 9
    10. 10. Share and Share A-’Like’• ASK! www.ExhibitCraftNJ.com (973) 686-9393 10
    11. 11. Photoswww.ExhibitCraftNJ.com (973) 686-9393 11
    12. 12. Taggingwww.ExhibitCraftNJ.com (973) 686-9393 12
    13. 13. Fill In the Blankswww.ExhibitCraftNJ.com (973) 686-9393 13
    14. 14. Captionswww.ExhibitCraftNJ.com (973) 686-9393 14
    15. 15. Tips http://corp.wishpond.com/blo g/2013/01/22/infographic- guide-to-facebook-content- marketing-2/www.ExhibitCraftNJ.com (973) 686-9393 15
    16. 16. Questionswww.ExhibitCraftNJ.com (973) 686-9393 16
    17. 17. Questions http://oreo.ly/Y7WD5Vwww.ExhibitCraftNJ.com (973) 686-9393 17
    18. 18. Questions?Call us at (973) 686-9393 orE-mail us at sales@dcnj.com ExhibitCraft 22 Riverview Drive Wayne, NJ 07470 www.ExhibitCraftNJ.com (973) 686-9393 18

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