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How to Unleash the Power of LinkedIn Groups
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How to Unleash the Power of LinkedIn Groups

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Want to learn how to build your network and grow your qualified leads? …

Want to learn how to build your network and grow your qualified leads?

You can't ignore the power of social networking, and especially LinkedIn.

In this section, we look just one of the many tools LinkedIn has to offer - Groups.

We created this presentation for our trade show clients, but it is very relevant to many other industries, especially B2B.

Enjoy!

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  • Do you use LinkedIn to build qualified leads? To network? If you’re not using LinkedIn to understand the people that you are about to meet at your upcoming trade show, and especially the people you met at your most recent one, you’re missing out!

    Use LinkedIn to make your trade show experience a success! We put together this slide show (feel free to download it) for you to tap into one of the most powerful tools we feel LinkedIn has to offer.

    Stay tuned for more in this social media marketing series, and let us know if you have any questions. We want you to be a trade show success!
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  • This template can be used as a starter file for presenting training materials in a group setting.SectionsRight-click on a slide to add sections. Sections can help to organize your slides or facilitate collaboration between multiple authors.NotesUse the Notes section for delivery notes or to provide additional details for the audience. View these notes in Presentation View during your presentation. Keep in mind the font size (important for accessibility, visibility, videotaping, and online production)Coordinated colors Pay particular attention to the graphs, charts, and text boxes. Consider that attendees will print in black and white or grayscale. Run a test print to make sure your colors work when printed in pure black and white and grayscale.Graphics, tables, and graphsKeep it simple: If possible, use consistent, non-distracting styles and colors.Label all graphs and tables.
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  • Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.Introduce each of the major topics.To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
  • Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.Introduce each of the major topics.To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
  • Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.Introduce each of the major topics.To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
  • Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.Introduce each of the major topics.To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
  • Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.Introduce each of the major topics.To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
  • Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.Introduce each of the major topics.To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
  • Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.Introduce each of the major topics.To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
  • Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.Introduce each of the major topics.To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
  • Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.Introduce each of the major topics.To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
  • Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.Introduce each of the major topics.To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
  • Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.Introduce each of the major topics.To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
  • Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.Introduce each of the major topics.To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
  • Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.Introduce each of the major topics.To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
  • Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.Introduce each of the major topics.To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
  • Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.Introduce each of the major topics.To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
  • Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.Introduce each of the major topics.To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
  • Transcript

    • 1. HOW TO UNLEASHTHE POWER OF LINKEDIN GROUPS
    • 2. Today’s Overview 1 • Getting to know LinkedIn 2 • Groups 3 • Making new connections
    • 3. LinkedIn Orientation• LinkedIn Navigation• LinkedIn Search
    • 4. Focus on Groups• Two places – navigation and search.
    • 5. Why Groups?• Quickly discover the most popular discussions in your professional groups.• Have an active part in determining the top discussions by liking and commenting.• Follow the most influential people in your groups by checking the Top Influencers board or clicking their profile image to see all their group activity.• See both member-generated discussions and news in one setting.• Easily browse previews of the last three comments in a discussion.• Find interesting discussions by seeing who liked a discussion and how many people commented. • Source: http://learn.linkedin.com
    • 6. Groups• Use keyword phrases like “trade show,” “exhibit” or an industry you want to watch.• Join the ones that have lots of members that your connections belong to.
    • 7. Groups• Can join up to 50• Make new connections• What groups do connections belong to?• Can control group order in your profile.
    • 8. Discussions
    • 9. Members
    • 10. Promotions
    • 11. Jobs
    • 12. Search
    • 13. Group Updates • Group updates in real time
    • 14. Your Settings
    • 15. Group Profile• You can see all members!
    • 16. Group Profile• You can see all members!
    • 17. Group Profile• You can see similar groups and others
    • 18. Groups are like virtual networking!• 24/7…
    • 19. VIDEO RECAPhttp://youtu.be/F5CF1FEm_oA
    • 20. ANY QUESTIONS?Facebook: http://facebook.com/exhibitcraftTwitter: http://twitter.com/exhibitcraftOr write Vickie@DCNJ.com http://dcnj.com

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