#Exeter #Tags Group Presentation 19.11.09

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Exeter City Centre Manager's Presentation on benefits of Social Media - #Tags Exeter Tweetup on 19 November 2009

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  • #Exeter #Tags Group Presentation 19.11.09

    1. 1. John Harvey City Centre Manager TAGS Tweetup – 19 November 2009 The Power & Impact of Twitter A Personal Perspective
    2. 2. <ul><li>I’m not a social media guru… </li></ul><ul><li>I am … </li></ul><ul><li>A recent convert to social media – particularly Twitter </li></ul><ul><li>A strong believer that we can influence real change through the use of social media </li></ul><ul><li>A strong believer that we should be using social media to make public servants and public-facing organisations as accessible as possible </li></ul><ul><li>A convert to the power of social media in helping us to push ‘our message’ </li></ul>
    3. 3. <ul><li>My remarks today can be broken-down as follows: </li></ul><ul><li>Influencing the media message/building policy momentum </li></ul><ul><li>Case work – some successes </li></ul><ul><li>Case work – some ‘slow-burn’ stuff </li></ul><ul><li>Contacts and Accessibility </li></ul><ul><li>… and our Aspirations </li></ul>
    4. 4. <ul><li>‘ Carnage’ Case Study… </li></ul><ul><li>‘ Irresponsible Event’ </li></ul><ul><li>… but, for the record, I’m not against people having fun! </li></ul><ul><li>Public concerns expressed by City Councillors/Police </li></ul><ul><li>CCM Tweeted (Re-Tweeting ‘This Is Exeter’ story) on 20 October – media picked-up (Heart FM initially, then E&E) </li></ul><ul><li>Further Tweeting around time of 25 October event – building further momentum against event </li></ul><ul><li>Groundswell of opinion against ‘Carnage’ resulted in the 15 November event being cancelled </li></ul>INFLUENCING THE MEDIA MESSAGE & BUILDING POLICY MOMENTUM
    5. 5. <ul><li>@PJSPhotography (Peter Stephens) – Millers Crossing Lights </li></ul><ul><li>Contact from Chatham Marine re shop signage & planning issues – facilitated by @MartinRothwell </li></ul><ul><li>Targeted work with Street Pastors </li></ul><ul><li>Significant number of specific information requests on events, businesses, promotions and accessibility issues </li></ul><ul><li>‘ Real-time’ updates on key city events/openings etc </li></ul>CASE WORK – SOME SUCCESSES
    6. 6. <ul><li>@M_F_Design (Matthew Fairweather) – Exe Bridges Underpasses/Signage/Pedestrian Circulation </li></ul><ul><li>@mr_vpw (Vince) – Christmas Lights! </li></ul><ul><li>Range of business-specific marketing initiatives… </li></ul><ul><li>I’m always happy to look at this… </li></ul>CASE WORK – SOME ‘SLOW-BURN’ STUFF
    7. 7. <ul><li>Easy access to me – and through the ‘gateway’ I provide to… </li></ul><ul><li>ECC Council officials </li></ul><ul><li>DCC Council officials </li></ul><ul><li>Business contacts </li></ul><ul><li>Political contacts </li></ul><ul><li>Media contacts </li></ul><ul><li>Exeter’s reputation as an exemplar in use of social media </li></ul><ul><li>Building our ‘new networks’ </li></ul>CONTACTS AND ACCESSIBILITY … AND OUR ASPIRATIONS
    8. 8. John Harvey Contacts: e-mail – [email_address] Mobile – 07795 438 297 Office – 01392 665 664 Twitter – www.twitter.com/exeterccm

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