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An Exeter BID - Presentation to Gandy Street Businesses - 20.09.10
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An Exeter BID - Presentation to Gandy Street Businesses - 20.09.10

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    • 1. John Harvey City Centre Manager BID (Business Improvement District) Briefing Gandy Street Businesses 20 September 2010
    • 2.
      • BID = Business Improvement District
      • A business led private/public partnership
      • Initiated, funded and managed locally
      • Invests in additional projects and services
      • To create an improved trading and working environment
      BID Basics – What is a BID?
    • 3.
      • Build on success… Exeter well positioned…
      • Address local issues and opportunities
      • Provide sustainable and 100% ring fenced funding
      • Reduce freeloading
      • Enable longer-term planning & delivery & certainty
      Why Do BIDs Work?
    • 4.
      • Concept from US – highly successful
      • Enabling legislation
      • Defined area and business focus
      • BID Proposal determined locally – business vote (Business ratepayers/Hereditament)
      • Dual key majority
      • BID Term
      • Fair & Transparent BID levy
      • Agreed baseline services
      • Potential for further leveraged money
      BIDs – ‘The Technical Stuff’
    • 5.
      • Better marketing & promotion
      • Christmas Lights
      • Brighter, cleaner, safer streets
      • Effective business voice
      • Innovation
      • Strengthening the ‘corporate’ message… and emphasising local distinctiveness
      • Building on already great recent track-record on inward investment
      What A BID Could Deliver For Exeter
    • 6.
      • Gandy Street Events & Celebrations
      • Capitalising on Museum Opening
      • Bespoke Christmas Lights
      • Regular targeted street washing and cleaning
      • Gandy Street website enhancement…
      • … social media strategy to underpin
      What A BID Could Deliver For Gandy Street
    • 7.
      • Enhancing directional signage
      • ‘ Waymarking’
      • Business Innovation Grants
      • … pump-priming business development
      • Maximising spin-offs from Phoenix & Museum
      • Enhancing communication and liaison with businesses
      What A BID Could Deliver For Gandy Street
    • 8.
      • Increased footfall & repeat visits
      • Improved ‘dwell time’
      • Increased consumer spend & sales
      • More attractive environment – for employees, customers, visitors and residents
      • Increased investor confidence
      • Strengthening public/private links & work
      • Reductions in cost of crime
      How can businesses benefit from a BID?
    • 9.
      • Assists capital value growth
      • Increases rental value
      • Increases occupier interest
      • Assists businesses in lower footfall areas
      • Good PR
      How do property owners/developers benefit?
    • 10.
      • Project Ideas…
      • … needed to feed in to the business plan
      • Use your imagination
      • Keep the ideas coming
      • What’s the perspective of our visitors…
      • … our shoppers
      • … our workers and colleagues
      It’s all about YOU…
    • 11.
      • Timetable
      • Database
      • On-going dialogue/consultation
      • The Business Plan – ‘Manifesto’
      • Levy – likely to be 1½%
      • Implementation
      Next Steps…
    • 12. John Harvey Contacts: e-mail – [email_address] Mobile – 07885 760 496 Office – 01392 665 664 Twitter – www.twitter.com/exeterccm