John Harvey City Centre Manager BID (Business Improvement District) Briefing Gandy Street Businesses 20 September 2010
<ul><li>BID = Business Improvement District </li></ul><ul><li>A business led private/public partnership </li></ul><ul><li>...
<ul><li>Build on success… Exeter well positioned… </li></ul><ul><li>Address local issues and opportunities </li></ul><ul><...
<ul><li>Concept from US – highly successful </li></ul><ul><li>Enabling legislation </li></ul><ul><li>Defined area and busi...
<ul><li>Better marketing & promotion </li></ul><ul><li>Christmas Lights </li></ul><ul><li>Brighter, cleaner, safer streets...
<ul><li>Gandy Street Events & Celebrations </li></ul><ul><li>Capitalising on Museum Opening </li></ul><ul><li>Bespoke Chri...
<ul><li>Enhancing directional signage </li></ul><ul><li>‘ Waymarking’ </li></ul><ul><li>Business Innovation Grants </li></...
<ul><li>Increased footfall & repeat visits </li></ul><ul><li>Improved ‘dwell time’ </li></ul><ul><li>Increased consumer sp...
<ul><li>Assists capital value growth </li></ul><ul><li>Increases rental value </li></ul><ul><li>Increases occupier interes...
<ul><li>Project Ideas… </li></ul><ul><li>… needed to feed in to the business plan </li></ul><ul><li>Use your imagination <...
<ul><li>Timetable </li></ul><ul><li>Database </li></ul><ul><li>On-going dialogue/consultation </li></ul><ul><li>The Busine...
John Harvey Contacts: e-mail –  [email_address] Mobile –  07885 760 496 Office –  01392 665 664 Twitter –  www.twitter.com...
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An Exeter BID - Presentation to Gandy Street Businesses - 20.09.10

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  • An Exeter BID - Presentation to Gandy Street Businesses - 20.09.10

    1. 1. John Harvey City Centre Manager BID (Business Improvement District) Briefing Gandy Street Businesses 20 September 2010
    2. 2. <ul><li>BID = Business Improvement District </li></ul><ul><li>A business led private/public partnership </li></ul><ul><li>Initiated, funded and managed locally </li></ul><ul><li>Invests in additional projects and services </li></ul><ul><li>To create an improved trading and working environment </li></ul>BID Basics – What is a BID?
    3. 3. <ul><li>Build on success… Exeter well positioned… </li></ul><ul><li>Address local issues and opportunities </li></ul><ul><li>Provide sustainable and 100% ring fenced funding </li></ul><ul><li>Reduce freeloading </li></ul><ul><li>Enable longer-term planning & delivery & certainty </li></ul>Why Do BIDs Work?
    4. 4. <ul><li>Concept from US – highly successful </li></ul><ul><li>Enabling legislation </li></ul><ul><li>Defined area and business focus </li></ul><ul><li>BID Proposal determined locally – business vote (Business ratepayers/Hereditament) </li></ul><ul><li>Dual key majority </li></ul><ul><li>BID Term </li></ul><ul><li>Fair & Transparent BID levy </li></ul><ul><li>Agreed baseline services </li></ul><ul><li>Potential for further leveraged money </li></ul>BIDs – ‘The Technical Stuff’
    5. 5. <ul><li>Better marketing & promotion </li></ul><ul><li>Christmas Lights </li></ul><ul><li>Brighter, cleaner, safer streets </li></ul><ul><li>Effective business voice </li></ul><ul><li>Innovation </li></ul><ul><li>Strengthening the ‘corporate’ message… and emphasising local distinctiveness </li></ul><ul><li>Building on already great recent track-record on inward investment </li></ul>What A BID Could Deliver For Exeter
    6. 6. <ul><li>Gandy Street Events & Celebrations </li></ul><ul><li>Capitalising on Museum Opening </li></ul><ul><li>Bespoke Christmas Lights </li></ul><ul><li>Regular targeted street washing and cleaning </li></ul><ul><li>Gandy Street website enhancement… </li></ul><ul><li>… social media strategy to underpin </li></ul>What A BID Could Deliver For Gandy Street
    7. 7. <ul><li>Enhancing directional signage </li></ul><ul><li>‘ Waymarking’ </li></ul><ul><li>Business Innovation Grants </li></ul><ul><li>… pump-priming business development </li></ul><ul><li>Maximising spin-offs from Phoenix & Museum </li></ul><ul><li>Enhancing communication and liaison with businesses </li></ul>What A BID Could Deliver For Gandy Street
    8. 8. <ul><li>Increased footfall & repeat visits </li></ul><ul><li>Improved ‘dwell time’ </li></ul><ul><li>Increased consumer spend & sales </li></ul><ul><li>More attractive environment – for employees, customers, visitors and residents </li></ul><ul><li>Increased investor confidence </li></ul><ul><li>Strengthening public/private links & work </li></ul><ul><li>Reductions in cost of crime </li></ul>How can businesses benefit from a BID?
    9. 9. <ul><li>Assists capital value growth </li></ul><ul><li>Increases rental value </li></ul><ul><li>Increases occupier interest </li></ul><ul><li>Assists businesses in lower footfall areas </li></ul><ul><li>Good PR </li></ul>How do property owners/developers benefit?
    10. 10. <ul><li>Project Ideas… </li></ul><ul><li>… needed to feed in to the business plan </li></ul><ul><li>Use your imagination </li></ul><ul><li>Keep the ideas coming </li></ul><ul><li>What’s the perspective of our visitors… </li></ul><ul><li>… our shoppers </li></ul><ul><li>… our workers and colleagues </li></ul>It’s all about YOU…
    11. 11. <ul><li>Timetable </li></ul><ul><li>Database </li></ul><ul><li>On-going dialogue/consultation </li></ul><ul><li>The Business Plan – ‘Manifesto’ </li></ul><ul><li>Levy – likely to be 1½% </li></ul><ul><li>Implementation </li></ul>Next Steps…
    12. 12. John Harvey Contacts: e-mail – [email_address] Mobile – 07885 760 496 Office – 01392 665 664 Twitter – www.twitter.com/exeterccm
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