Grow What People Love (English)

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We grow businesses people love, particularly in emerging markets. …

We grow businesses people love, particularly in emerging markets.

People drive financial results - inside out and outside in. They are the ’emotional assets’ that aren’t on the balance sheet but drive the income statement - either as the biggest external influence on revenue or as the largest internal influence on expense.

We map how your stakeholders interact with your brand and business; we develop strategy for closing gaps in their real versus ideal journey of experiences; we create emotionally and rationally compelling stories to educate and engage them in your core purpose; we share those stories in media and through channels people value and enjoy; and we measure and monitor progress to ensure success.

When people are connected and aligned - inside out and outside in - they learn, love and live your brand! As a result, your business grows more productively and more profitably.

More in: Business , Career
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  • 1. Are you growingYour ROeA?** Return on Emotional Assets
  • 2. People drive financial growth.
  • 3. As employees, they are your largest source of expense...
  • 4. As customers, they are your largest source of revenue.
  • 5. People are emotional assets that drive productivity and profit.
  • 6. When you know which stakeholders drive your growth...
  • 7. … how they interact with your business and the gaps in their real versus ideal experiences...
  • 8. … you can design strategy for optimizing interactions and transactions - across people, portfolio, proposition and processes.
  • 9. You can create stories that resonate logically and emotionally; that stimulateaction and sustain loyalty; that connect and align people, brand and business.
  • 10. You can share those stories in media and through channels that employees enjoy inside – and that customers, clients and others enjoy outside your organization.
  • 11. And you can monitor and measure your progress to ensure sustained success.
  • 12. Educating and engaging people to learn, love and live your brand...
  • 13. ...grows your productivity and profitability.
  • 14. Weve helped grow great brands like these...
  • 15. For great companies like this.
  • 16. When the P&G distributor in the Middle East, North Africa and Pakistanneeded to connect and align its stakeholders, inside out and outside in...
  • 17. We created a world-class education program to orient new people to thecompany brand, explain how the business works, develop their capabilities, enable them to change roles easily and grow into true business leaders...
  • 18. We developed an innovative engagement program to show what success really means, what it takes to produce it and how they can achieve it...
  • 19. And we deployed a brand-consistent, internal marketing program to create a standard of performance excellence and enthuse people to reach it.
  • 20. We created a world-class website to represent the company to the people who really matter to its growth: high-potential new employees and principals.
  • 21. We created brand-consistent social media to engage high potential employees...
  • 22. ... and to engage high-quality principals.
  • 23. And we created brand-consistent credentials and presentation media to help bring great customers, clients and employees deeper into the brand and business.
  • 24. Did our work produce Abudawoodscurrent 10% + annual growth rate?No, but connected and aligned people did!
  • 25. CHANNEL STRATEGY EMPLOYEE EDUCATION CONSUMER MAGAZINE JAPAN TOBACCO AB-INBEV (LABATT) VALUES FOR LIFERETAILER ENGAGEMENT MOBILE MEDIA SOCIAL MEDIA VIRGIN MOBILE NOOR ALBERTO CULVER Weve helped others grow productively and profitably too.
  • 26. Maybe we can help you...
  • 27. Grow a business people love.