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Are You Carbon Ready?
    BREAKFAST BRIEFING
Jim Watson
Chief Executive Officer
Insert your heading here!
Breakfast Briefing Agenda
8:00 am    Breakfast + Welcome introduction:  Jim Watson, EXCOM Education
8:05am     Special Address: Senator Kate Lundy, Australian Labor Party
8:20 am    Keynote speaker one:  Graeme Philipson, Connection Research
9:05 am    NETWORKING BREAK
9:15 am    Keynote speaker two:  William Ehmcke, Connection Research
9:45 am    Keynote speaker three:  Caroline Le Couteur, Member of the ACT 
           Legislative Assembly
9:50 am    Q&A with the panel:
           Graeme Philipson,  Connection Research   William Ehmcke,  Connection Research
           Simon Caruso, VMware                     Dr Idris Sulaiman,  Computers Off

10:05 am   NETWORKING SESSION
10:30 am   Conclusion of event
Introducing Green IT 
Courses
 Green IT: Fundamentals                Green IT: Design and        Green IT: Choosing and 
                                         Implementation            Implementing the Right
 Find out what Green IT is,
what its components are, and                                          Carbon Emission
                                    Learn how to develop and put
what are the key techniques          into place a comprehensive    Management Software
   and tools in each area.                Green IT strategy.       Find which CEMS product is
                                                                          right for you.




“
I think it is very timely for a leading and reputable training 
organisation like Excom to be developing and delivering 
courses around “Green IT” to ensure that there is a growing 
group of resources able to take full advantage of 




                                                               ”
implementing strategies to minimise the impact of IT on the 
environment, and to use IT to the fullest extent in this regard.

John Ridge AM, Executive Director, ACS Foundation
Insert your heading here!
House‐keeping
1.   Toilets

2.   Please switch your phones to silent

3.   Breakfast will be served during the presentation

4.   Two networking breaks

5.   Please save your questions for the panel discussion at the end of the breakfast

6.   Please complete the survey at the end of the breakfast
Thank you
• To all our delegates for attending
• Sponsors and Supporting Organisations:




• Senator Kate Lundy, Australian Labor Party
• Caroline Le Couteur, Member of the ACT Legislative Assembly
• Simon Caruso, Senior Systems Engineer, VMware Australia
• Dr Idris Sulaiman, Chief Executive Officer, Computers Off Australia
• Amir Har‐El, Managing Director, AH Technology
Senator Kate Lundy
   Australian Labor Party
Graeme Philipson
   Research Director
What is Green IT?
 “… the study and practice of using computing 
 resources efficiently”          ‐ wikipedia


“… the environmentally responsible use of computers 
 and related resources. Includes the implementation 
 of energy‐efficient computer and peripherals as well 
 as reduced resource consumption and proper 
 disposal of electronic waste” ‐ data centre definitions
Our Definition
“Green IT is the conscious implementation of 
technologies, techniques and policies designed to 
reduce the carbon footprint of the IT function 
within the organisation …

… and the use of IT to reduce the carbon footprint 
of the whole organisation”
The Importance of
Enablement
Green IT is about reducing the 2% of emissions that 
are caused directly by the IT function …

… but it is also about using IT as an enabling 
technology to reduce the 98% of the carbon 
footprint caused by other activities within the 
organisation
Why Green IT?
Why Now?
Green Corporations
need Green IT

               IT’s function is to provide:
              ● The Monitoring Capability
              ● The Information Repository
              ● The Reporting Tools




      2000s                                  2010s
A Green IT Framework
IT as a Low‐Carbon Enabler
The Smart 2020 Report
From GeSI consortium (Global e‐Sustainability Initiative)
   – Smart motor systems
   – Smart buildings
   – Smart grids
• Standardise
• Monitor
• Account
• Rethink
• Transform
                                      www.smart2020.org
The Smart 2020 Report
From GeSI consortium (Global e‐Sustainability Initiative)
   – Smart motor systems
   – Smart buildings
   – Smart grids
• S
• M
• A
• R
• T
                                      www.smart2020.org
Smart IT can save 5x
its own emissions
Initiators of 
Environmental Responsibility




    Source: Cutter IT Journal, February 2008
    (Bhuvan Unkelhar and Annukka Dickens)
BPM and Green IT
         • IT is a key component of BPM
         • Greener Workflow
             –   Paperless Billing
             –   Claims Processing
             –   Freight Management
             –   etc.
  Mobility       Facilities       Production       Technology   Communications




             +                +                +                +
         • The “Green Supply Chain”
The Three Laws of the
Green Supply Chain
• Minimise Movement!

• Reduce Transactions!

• Maximise Efficiency!
Teleconferencing, 
Videoconferencing & Teleprescence
What is Cloud Computing?
                         Cloud computing is Internet ("cloud") based 
                         development and use of computer technology 
                         whereby dynamically  scalable and often 
                         virtualised resources are provided as a service over 
                         the Internet.

                         Users need not have knowledge of, expertise in, or 
                         control over the technology infra‐structure "in the 
                         cloud" that supports them.
                         The concept incorporates software as a service 
                         (SaaS), Web 2.0 and other recent, well‐known 
                         technology trends, in which the common theme is 
                         reliance on the Internet for satisfying the 
                         computing needs of users.
     Source: Wikipedia
The Evolution of
Cloud Computing
         Web 2.0                  Web 3.0




                   Web Services




                                    Social 
        SOA                       Computing

                                            Source: IBM
The SaaS Revolution
• SaaS is a BPO issue

• ASP becomes SaaS
                        Warehouse




• Salesforce.com …

• Atoms vs electrons
Problems with Offsets
• No standards or
  oversight
• Excuse for inaction
• Introduced at Kyoto
  as a way to balance
  developed vs non‐developed 
  countries
• No guarantees of positive 
  outcomes
Reducing the Carbon
Footprint of the IT Function
Desktop Power 
Consumption
Doing the sums
•   1x 100w PC = 1 KwH for 10 hrs
•   100 x PCs = 100 Kwh for 10 hrs
•   1000 PCs = 1 MwH for 20 hrs
•   1000 PCs = 200 MwH for 1 year

• Electricity = 20c / KwH or $200 / MwH
• 1000 PCs = $40,000 a year
End User Technologies
 Thin Client Computing
            Traditional Network
Each application runs locally on every PC. The 
    local network is sufficient to carry the 
necessary data between servers and PCs, but 
 remote connections are too slow to support 
                remote users




                                                                   Thin Client Network
                                                  The Thin Client server runs applications on behalf 
                                                   of the users, and only sends monitor, keyboard 
                                                      and mouse information to the user's PC or 
                                                      terminal. Remote connections are able to 
                                                     support this small amount of data, allowing 
                                                  remote users to run office applications at speeds 
                                                            similar to that of office users.
                                                   Source: Network Interlinks
Printing and Print 
Management
• Print Less – Towards the Paperless Office

• Is Duplex Printing the Answer?

• Print Management

• Managed Print Services
Server Virtualisation
       Application         Application        Application 
            1                   2                  3
          OS 1                 OS 2              OS 3
        Virtual              Virtual           Virtual 
       Machine 1            Machine 2         Machine 3

                 Virtualisation Software Layer


                 Server Operating System Layer


                      Server Hardware Layer


                           Client Layer
Reducing the data
centre’s carbon footprint
The Connection Research 
Green IT Survey
        •   December 2008
        •   Email survey of IT managers & CIOs
        •   262 responses
        •   Quantitative and qualitative analysis
        •   Vendor ratings
        •   Key demographics to enable bench‐
            marking and detailed comparisons
            –   Industry sector (ANZSIC)
            –   Organisation size (Employees
Respondents by Industry
ANZSIC
Respondents by Size
Employees in Organisation
Measured
environmental impact of IT
Measured IT’s power 
consumption
Attitudes towards
climate change
Lifecycle and Procurement
Waste reduction strategies
Importance of factors in 
implementing a Green IT strategy
Who Owns Green IT?
                                 Yes, someone 
                                      else
 No, haven’t                         32.3%
 considered
   30.9%




                                          Yes, the CIO
  No, have                                   9.5%
decided this is 
not important        No, but 
     2.7%          considering
                     24.5%
Reporting Structure
Importance of energy
reduction in implementing 
technologies
Practices to reduce
energy consumption
A Green IT Capability
Maturity Model
Australian Green IT
Readiness Index
              Percentage  Percentage  Percentage  Percentage  Percentage 
                Initial   Replicable   Defined     Managed    Optimised     READINESS 
                                                                              INDEX
                 1            2           3           4           5
 End User      23%         25%         30%          20%           2%         43.2

Enterprise 
    IT        42% 34%                   18%          4%           2%         30.5

 Lifecycle     30%          19%        29%          10%         12%          52.1
 Measure‐
  ment        38% 35%                   18%          6%          4%          31.3
 Enable‐
  ment         25%         26% 29%                  12%          8%          39.4
Australian Green IT
Readiness Index
               Percentage  Percentage  Percentage  Percentage  Percentage 
                 Initial   Replicable   Defined     Managed    Optimised      READINESS 
                                                                                INDEX
                  1            2           3 User level mostly printer 
                                                     4            5
                                           rationalisation and flat screens
 End User       23%         25%         30%          20%           2%          43.2
  Server virtualisation popular –
    but not because of green
Enterprise 
    IT         42% 34%                   18%         4%
                                          Software tool market 
                                                                   2%          30.5
                                             very immature
 Lifecycle    30% 19% 29%
         IT immature as an enabler 
                                                     10%          12%          52.1
             of sustainable business
 Measure‐
  ment         38% 35%                   18%           6%          4%
                                                Low levels of optim‐
                                                                               31.3
                                                 isation in key areas
 Enable‐
  ment          25%         26% 29%                  12%          8%           39.4
Government
Overall Indices vs Cross‐Industry Average

  Indices for each of 
 nine industry sectors
Green IT Index by Industry
End User Indices
 Indices for each of five 
  Green IT components
William Ehmcke
 Chief Executive Officer
The Atmosphere
        – what is it?
  An unlikely combination of reactive 
  gases that has existed relatively 
  unchanged for hundreds of millions 
  of years
  In dynamic balance ‐ there is 
  constant change and interaction, 
  but the overall composition stays 
  the same
  Finely tuned:
   N2         78.10%
   O2         20.95%
   Argon         0.90%
             = 99.95%
                        Source: CarbonSystems
Greenhouse Gases
 The trace gases make up only 0.05%        The 6 GHGs
 but have enormous effect: 

 CO2                280 ppm   (0.03%)      Carbon Dioxide        (CO2)
 Methane       1.7 ppm                     Methane               (CH4)
 Ozone            40 ppb                   Nitrous oxide         (N2O)
 crucial to temperature regulation…..      Perfluorocarbons      (PFC)

 … a bit like hormones in the human body   Hydrofluorocarbons (HFC)

 … very small concentrations but crucial   Sulfur Hexaflouride   (SF6)
Polluting greenhouse
gases are everywhere
Carbon Dioxide (CO2‐e):
The Numbers
                                       •   has not been exceeded for past 650,000 years 
  280 ppm:     Pre-industrial levels       at least


                                       •   Unstable weather, strong storm events, 
  387 ppm:     today                       droughts


                                       •   2°C temp rise, loss of Great Barrier Reef, sea 
  450 ppm:    if we act now                level rise of 0.8m, reduced food and water 
                                           security


                                       •   2‐4°C temp rise, widespread biodiversity loss, 
  550 ppm:     if we act slowly            decreasing agricultural productivity, sea level 
                                           +2‐3m

                                       •   Threat of runaway warming, inability to adapt.
  > 550 ppm    business as usual

                                           We really don’t want to go there
       Source: CarbonSystems
Where are we heading?




   Source: Australian Government Green Paper
Federal Government
CPRS commitments 
– versus 2000 levels
                   Original White Paper Goals
                   •   5% Unconditional by 2020
                   •   15% Conditional on a good outcome 
                       in Copenhagen
                   •   Original Kyoto 60% reduction by 
                       2050 – Unconditional
                   Most Recent Change
                   •   25% ‐ “if the world agrees to an 
                       ambitious global deal to stabilise 
                       levels of CO2 equivalent in the 
                       atmosphere at 450 parts per million 
                       or less by 2050”
Business & Market Drivers
                        • Government legislation and regulation
                        • Price pressure as cost of carbon starts to 
                          impact goods, services and utilities
                        • Increasing public and consumer awareness
                        • Changing customer sentiment
                        • Businesses as agents of social good

Source: CarbonSystems
                        • Reputations and brands protection
                        • Investors assessing climate risk
                        • Broadening focus from shareholders to 
                          stakeholders and community
The Magnitude of
the Challenge
 “The scale of the Industrial Revolution with the need to 
   execute at the speed of the Technological Revolution”


“ There is NO viable ‘ecological bail‐out’
     like the current bail‐out of some of 
       our global financial institutions”




                   (Source: Nicholas Stern, New Scientist Jan’09)
Climate Change Response
and Road Map Development
                     Stakeholder Expectations


                            Impact assessment
                  Risks                              Opportunities



                              Situation analysis
      Carbon Footprint          Business Readiness         Benchmark
       Measurement                 Assessment

                               Action planning
       Reputation          Cost & Carbon                       Low Carbon
                                             Innovation
      Management             Reduction                           Culture


   Source: CarbonSystems
NGERS
National Greenhouse Emissions Reporting System

• Nearly 1000 Australian businesses must 
  report on their Greenhouse Gas Emissions 
  by October 2009

• Another 1000 must report by October 2010, 
  and yet another 1000 by October 2011
NGERS Act 2007
The National Greenhouse 
Accounts (NGA) Workbook
A standardised system to quantify an organisation’s GHG 
emissions (consistent with international GHG Protocol)
                Energy            • Stationary combustion of fuels
                                  • Combustion of fuels for transport
                                  • Consumption of purchased electricity
                                  • Extraction of fossil fuels
                Industrial        (other than the combustion of fuels for 
                Processes         energy)
                Waste emissions   Methane, biological treatment, wastewater 
                                  treatment facilities, water incineration
                Agriculture       Grazing, cropping, horticulture, agricultural 
                                  burning
                Land‐use change  Growing  vs Clearing
                and forestry
Starting the
Measurement Process
•   Do you need to report? How
    to do a rough calculation

•   Online calculators

•   Make vs Buy – Do you need
    a measurement tool?
Carbon Emissions
Management Software (CEMS)
• Over 50 packages available
• Classic immature market – lots of products, no 
  leader, many acquisitions
• Australia leads the way – 25% of world market
• Many different types of CEMS – not all suitable for 
  everyone
The CEMS
Software Market
          E.g. household                                                                      E.g., market trading 
         measurement and                                                                         and/or offsets 
         monitoring devices                                                                  management systems

                                 E.g., business unit/dept 
                                   energy consumption 
                                  analysis and reporting




                                                                              E.g., equipment 
                                                                         based/specifications power 
                                                                         consumption measurement




     Measurement            Reporting            Monitoring          Mitigation          Trading 

                                     FUNCTIONAL FOCUS
CEMS Software: Origins
and Orientations
•   Enterprise resource planning suites
•   Business intelligence platforms
•   Market intelligence providers
•   Modeling and simulation tools
•   Niche applications
•   Consultants spreadsheets
CEMS Report
•   Directory of CEMS Products
•   Key Market Dynamics
•   Categorisation and Capabilities
•   Choosing which one is right for you
•   Implementation
•   August 2009
•   Will be parts of the CEMS course
Research & Analysis 
for a Sustainable World
Green IT Practice
The Bottom Line
• Green IT is NOT expensive – it saves money

• Carbon Compliance is NOT a choice – it is 
  mandated

• IT is an essential part of Sustainability –
  measurement, monitor, mitigate

• The techniques and technologies exist –
  here and now
Q:   Are You Carbon Ready?

A: ......................................
Caroline Le Couteur
Member of the ACT Legislative Assembly
PANEL DISCUSSION
Simon Caruso, Senior Systems       Graeme Philipson, Research 
Engineer, VMware Australia         Director, Connection Research

Idris Sulaiman, Chief Executive    William Ehmcke, Chief Executive 
Officer, Computers Off Australia   Officer, Connection Research
Thank you!
Please complete the delegate survey.
    Your feedback is appreciated

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