ATS Paris
I – Hi Media today
Hi Media Positioning : a leading monetization engine in Europe <ul><ul><li>1st Micropayment platform </li></ul></ul><ul><u...
Hi-Media Business Model : an automatized single stop shop…
Differentiated thanks to  exclusive 3rd party premium inventory… Source: Comscore, janvier 2011 *VU: visiteur unique + 11m...
… and Own and Operated web sites Hi Media Publishing : c50 M U.U. per month ¹ Source: Google Analytics, décembre 2010
II – Why shifting towards an Ad Exchange
Exciting Market Perspectives
<ul><li>YIELD OPTIMIZATION : campaigns are optimized regarding the ECPM generated </li></ul><ul><li>MODELS : CPM, CPC, CPA...
Display environment is a key thing for advertisers as inappropriate content can be a real issue. HI MEDIA ADEXCHANGE  only...
REAL TIME ALSO LEADS TO A CHANGE OF PARADIGM
Real time has changed the place where human unique intelligence should play .  From human designed directories and digests...
Back and Middle Office are key 5  MEDIA TRADERS  25  TRAFFIC MANAGERS 10  ANALYSTS .  . Creatives & Campaigns set up . Pix...
 
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ATS Keynote Presentation, Hi-Media

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ATS Paris Keynote, Hi-Media

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ATS Keynote Presentation, Hi-Media

  1. 1. ATS Paris
  2. 2. I – Hi Media today
  3. 3. Hi Media Positioning : a leading monetization engine in Europe <ul><ul><li>1st Micropayment platform </li></ul></ul><ul><ul><li>1st ad representation firm in Europe </li></ul></ul><ul><ul><li>O&O websites with 50 M U.U. </li></ul></ul>
  4. 4. Hi-Media Business Model : an automatized single stop shop…
  5. 5. Differentiated thanks to exclusive 3rd party premium inventory… Source: Comscore, janvier 2011 *VU: visiteur unique + 11m de VU* Note: Hi-media Advertising – Audience européenne en million de visiteurs uniques Source: Hi-media Hi-media Advertising: On line population reach Hi-media Advertising agregates Top 300 Comscore websites through exclusive contracts : SCALE PREMIUM CONTENT EXCLUSIVE REPRESENTATION 138 149 January 2010 January 2011
  6. 6. … and Own and Operated web sites Hi Media Publishing : c50 M U.U. per month ¹ Source: Google Analytics, décembre 2010
  7. 7. II – Why shifting towards an Ad Exchange
  8. 8. Exciting Market Perspectives
  9. 9. <ul><li>YIELD OPTIMIZATION : campaigns are optimized regarding the ECPM generated </li></ul><ul><li>MODELS : CPM, CPC, CPA & Hybrides </li></ul><ul><li>TARGETING : Geo, verticals, Time domain, user segment,ect…. </li></ul><ul><li>REAL TIME BIDDINGS: Hi Media inventory can be bought on rtb basis by Demand Partners </li></ul><ul><li>DSP : Hi Media can buy on a RTB basis on Supply Partners </li></ul><ul><li>DATA : Hi Media can provide datas (Socio-demo, intenders, interests) </li></ul>A Global Approach to gather all our advertising businesses 200K ads/second 4 million unique users/ minute Over 2 billion cookies 1000 servers
  10. 10. Display environment is a key thing for advertisers as inappropriate content can be a real issue. HI MEDIA ADEXCHANGE only proposes TOP BRAND PUBLISHERS and garantees your BRAND SAFETY HI MEDIA EXCLUSIVE INVENTORY 3rd PARTY EXCLUSIVE PARTNER What are the challenges you face working with online advertising networks? Note: Respondents could check up to three options. ‘Duplication of uniques / media wastage’ is a new option for the 2011 report, so there is no trend data. 3rd PARTY INVENTORY Billion impressions on TOP 300 Nielsen Billion impressions available A great asset to leverage : offer Brand Safety to advertisers
  11. 11. REAL TIME ALSO LEADS TO A CHANGE OF PARADIGM
  12. 12. Real time has changed the place where human unique intelligence should play . From human designed directories and digests (1995-2002) … … to real time search and social media sharing From J. Kessel and E. Hemingway as Reporters in the 30’s … to journalists analyzing twitter feeds . From sales teams on the field… … to traders and analysts operating on ad exchanges Native speakers : English, French, Italian, Spanish, German, Dutch…..
  13. 13. Back and Middle Office are key 5 MEDIA TRADERS 25 TRAFFIC MANAGERS 10 ANALYSTS . . Creatives & Campaigns set up . Pixels creations and integrations . Campaigns trouble shooting . Campaign Monitoring . Campaign Optimization . Campaign reportings and recommendations . Inventory Procurement . Monitoring buying strategies . Liaising and building relationships Native speakers : English, French, Italian, Spanish, German, Dutch….. 40 Professionals for client service

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