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On-Site Webpage Optimization
 

On-Site Webpage Optimization

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It is considered to be one of the most important aspects of search engine optimization. The on-site page optimization is a collection of techniques meant to raise the site owners search engine results ...

It is considered to be one of the most important aspects of search engine optimization. The on-site page optimization is a collection of techniques meant to raise the site owners search engine results ranking, for more info http://www.excelsiorseo.com

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    On-Site Webpage Optimization On-Site Webpage Optimization Presentation Transcript

    • On-Site Webpage Optimization It is considered to be one of the most important aspects of search engine optimization. The on-site page optimization is a collection of techniques meant to raise the site owners search engine results ranking, this includes everything from the page title, meta description, to the keywords or phrases in the body. Copyright © 2010 Excelsior SEO All Rights Reserved. Search Engine Optimization http://www.excelsiorseo.com
    • What Is On-Page Optimization On-site page optimization is the only part of search engine optimization the the site owner has, because every other aspect of search engine ranking is controlled by the search engines, directories, and social media sites. And, because of this, it is vitally important that your page is optimized correctly. Copyright © 2010 Excelsior SEO All Rights Reserved. Search Engine Optimization http://www.excelsiorseo.com
    • Page Optimization Has A Few Rules NO SPAMMING: Spamming is the use of excessive keywords or phrases on a website to gain better search engine ranking for that particular site. This includes having invisible text that can only be seen by the search engine crawlers that read all the HTML. Copyright © 2010 Excelsior SEO All Rights Reserved. Search Engine Optimization http://www.excelsiorseo.com
    • The Keyword/ Phrase “10% Rule. 10% RULE: This rule states that 10% or less of your site will consist of a single keyword, or keyword phrase, in other words for every 100 words you are allowed to use a single keyword 10time. Copyright © 2010 Excelsior SEO All Rights Reserved. Search Engine Optimization http://www.excelsiorseo.com
    • Lets Start With The TITLE Tag This is the part of the website that visitors will not see on the page itself, but it is displayed on the title bar at the top of most browsers. The title is also the information that is displayed when search engines return results for a entered search query. The title should be an explanation of what is contained in the page. Copyright © 2010 Excelsior SEO All Rights Reserved. Search Engine Optimization http://www.excelsiorseo.com
    • The TITLE Tag Continued Search engines find it more helpful if the title of your bike shop is not “Tony's Bike Shop” but it gives a description of the page, like “Houston Bike Shop For Mountain Bikes And Parts - Tony's Bike Shop.” This tells them a location, that the site is about bikes, and what type of bikes. Copyright © 2010 Excelsior SEO All Rights Reserved. Search Engine Optimization http://www.excelsiorseo.com
    • The Meta-Descrition Debate In search engine optimization, this element of the site is under scrutiny by the SEO Profession. It seems that a majority of them believe that this is an antiquated tag because search engines now use a lot more of the content contained on the page as opposed to whats contained in the meta description. Copyright © 2010 Excelsior SEO All Rights Reserved. Search Engine Optimization http://www.excelsiorseo.com
    • A Good Meta-Descrition Phrase A good description tag is like a good title tag, it has to provide a description of what this particular page is about. Remember, every page of a site should contain a unique title and description of each page. To get an idea of what should be contained in your description tag, open your favorite search engine and enter relevant keywords. Copyright © 2010 Excelsior SEO All Rights Reserved. Search Engine Optimization http://www.excelsiorseo.com
    • Content Is King In Search Engines As the number of websites grow everyday, it is becoming increasingly difficult for a new site to attain good rankings on search engines. Since major search engines factor content heavily into their ranking algorithms, building content rich sites is perhaps the single most important component of search engine optimization. Copyright © 2010 Excelsior SEO All Rights Reserved. Search Engine Optimization http://www.excelsiorseo.com
    • On-Site Optimization Concluded In closing, having this information available will make the submission process a bit easier. There are no secrets to Search Engine Optimization, it is a long time consuming process that can provide great benefits to business owners. For more information visit Excelsior SEO @ http://www.excelsiorseo.com Copyright © 2010 Excelsior SEO All Rights Reserved. Search Engine Optimization http://www.excelsiorseo.com