SEO (search engine optimization) presentation by Excellent Web InfoTechPresentation Transcript
Welcome to Excellent Web InfoTech http://www.excellentwebinfotech.com
Internet Marketing and SEO• What is SEO?• What is Organic and Paid SEO?• How Search Engine Works?• What is the Geo Graphical SEO?• Why Business Need SEO?• What is the Benefits of SEO?• What is On-page and Off-page Factors?• How Effectual is your Website? http://www.excellentwebinfotech.com
What is SEO?• SEO is a website promotion strategy the goalof to which is to get to appear at the top of thesearch engine result under keywords andphrase appropriate for your business.• Search engine optimization (SEO) is themethod of improving the visibility of a websiteor a web page in a search engines "natural," orun-paid ("organic" or "algorithmic"), searchresults. http://www.excellentwebinfotech.com
More Details about SEOAs an Internet marketing tactic, SEO considers how search engineswork, what people search for, the real search terms or keywords typedinto search engines and which search engines are prefer by theirtargeted audience.Optimizing a website may involve editing its content and HTML andrelated coding to both enhance its relevance to specific keywords andto remove barriers to the indexing activities of search engines.Promoting a site to increase the number of back-links, or inboundlinks, is an additional SEO tactic.The purpose of SEO is to attract quality visitors who are likely toconvert.
Why Business Need SEOIn today era almost all businesses are setting up their websites because internet is thesource is generating more revenue for businesses.SEO is one of most proven methods ofgetting top online visibility and popularity. As mentioned above that the higher awebsite rank and frequently appear on top position in SERP, the higher chance moretraffic.Statistics shows that 90% user visits websites which are on the first page of searchengine result page (SERP) and 80% of traffic comes to website from search engines thisindicates how important SEO is for bringing in traffic. SEO is the only way to besuccessful on the internet cannot ignore SEO.Among the main reasons why business need search engine optimization, we’ve revealedthe following from our ongoing:•People can’t buy your products or services if they can’t find you.•An SEO Workout helps you identify what’s relevant to customers, your industry andyour business.•An active SEO program helps you identify trends and what’s missing on your websiteand in your marketing plan.•A proactive SEO strategist keeps your online competition•It’s your 24/7 sales force that promotes your brand across the digital field
What is Organic SEO?Organic SEO means getting found on thesearch engines without paying the searchengines for the placement, and keep gettingfound for a long, long time.Organic search engine listings like:•Free listings provided by Google, Yahoo!, MSN•Utilize “spider” or “crawler” to index pagecontent.
What is Paid SEO?Paid SEO Means Paying search engines to appear inads/banners on relevant result pages. A very goodexample would be Google sponsored Ads.Paid listings – PPC•If we purchase clicks and visitors from the searchengine this is called “pay-per-click” campaigns•Buy your way to the top of the search results page•Unlike organic, results are guaranteed
Organic Result and Paid Result http://www.excellentwebinfotech.com
Benefits of Organic SEO•The search results are long-lastingOrganic SEO keeps your website appearing on the search result pages for a long time because yourwebsite gives the search engines accurately what they want — relevancy.Relevancy is something you cannot achieve by “tricks” or by paying for it.•Organic SEO builds greater trust•It’s quite cheaper compared to paid listings•Free•Improve SEO Rankings•Long Term Positioning•More Targeted Traffic•Smarter People•Brand Awareness•Organic SEO for Long Term Benefits•Targeted Online Exposure•Capturing Leads•High ROI Increase Revenue•Promotion that Doesnt Sleep•Increase Brand Visibility•Higher Sales•More Cost-Effective
Benefits of Paid SEO (PPC)?•PPC is good to get instant traffic compare to organic traffic•PPC can give us instant traffic and lead generation.•It is the easiest and effective way to promote our business online.•Its the best and easy way to get conversions.•Custom Budgeting – Every business has a different budget, and PPC advertising allows you to specify how much youwant to spend on any given day or month. Custom budgets customized just for your business.•Geo Location – Local and regional campaigns benefit the most from geographical targeting. If you have an event that isonly going to be in Florida, then just target your PPC ads to Florida, and you’re set.•Simplicity - The interfaces on the PPC management pages has gotten numbingly easy to use. Pick a keyword, a bidprice and an ad. Done.•24/7 advertising – Have an online store that runs itself? Then PPC is definitely for you. Your store is open 24/7, soshould your ads. Even if you’re brick & mortar, your customers search all hours of the day and night – not just duringbusiness hours.•Immediate Results – Setup campaign, turn it on. Done. You’re advertising, and can have clicks right now, with salesshortly after that. it doesn’t get any better than “instant on”.•Precision Targeting – By choosing keywords that match ads that match the final landing pages means that you canprecisely match what a visitor is searching for and target to precisely the page that has what they are searching for.•Brand Awareness - Even without people clicking on your PPC ads, if they see your ad in the sideline, they are nowaware of you. Some people will even setup ads designed not to be clicked on, but for brand awareness only. There arebetter ways then PPC for brand awareness though.•Tractability - PPC ads can easily be tracked through out the PPC interface that the search engines give you. You cantrack what keywords are being searched, how many clicked on your ads, and even track if they bought a product fromthe click.These are but a few of the reasons to use PPC advertising in your business.
Google Adwords (G! PPC) Source : https://accounts.google.com
How Search Engine Works?A web search engine is designed to search for information on the World Wide Web. The search results aregenerally presented in a list of results often referred to as search engine results pages (SERPs). Theinformation may consist of web pages, images, information and other types of files. Some search engines alsomine data available in databases or open directories. Unlike web directories, which are maintained only byhuman editors, search engines also maintain real-time information by running an algorithm on a web crawler.The term "search engine" is often used generically to describe both crawler-based search engines andhuman-powered directories. These two types of search engines gather their listings in fundamentallydifferent ways.Crawler-Based Search EnginesCrawler-based search engines, such as Google, create their listings automatically. They "crawl" or "spider" theweb, then people search through what they have found. If you change your web pages, crawler-based searchengines ultimately find these changes, and that can affect how you are listed. Page titles, body copy andother elements all play a role.Human-Powered DirectoriesA human-powered directory, such as the Open Directory, depends on humans for its listings. You submit ashort description to the directory for your entire site, or editors write one for sites they review. A searchlooks for matches only in the descriptions submitted.Changing your web pages has no effect on your listing. Things that are useful for improving a listing with asearch engine have nothing to do with improving a listing in a directory. The only exception is that a goodsite, with good content, might be more likely to get reviewed for free than a poor site.
Major Search EngineAccording to my research 68% of search is being performed using Google.com15% using yahoo.com, 8% using Bing.com and 9% using other search engine.
How Google Search Engine Works Source : http://www.googleguide.com/google_works.html
ON Page Optimization1 Write unique keyword rich Title Tag2 Meta Description3 Meta Keywords4 Easy URL Structure with keyword5 Search Engine Friendly Website Design6 Bred crumb Navigation7 Keyword Research8 H1,H2,H3,H4 Tags ( include your main keywords)9 Effective use of robots.txt file10 XML & HTML Sitemap11 Alt Tags for images12 Internal Linking of web pages13 Choose best file names with your keywords14 Keep your code as simple as you can15 Keyword Density16 Remove Canonical Problem ( if it is exists)17 Bold and Italic Text18 Account Setup for Google Analytic Tool19 Account setup for Google webmaster Tool20 Account setup for Bing Webmaster Tool21 Find out Duplicate content22 Check Hidden text and Hidden links23 Check for broken links and Resolving24 RSS Feed Creation and Implementation25 W3C validation26 Htaccess File Creation
Meta Tag OptimizationWhat Does This Meta Tag Look Like?This meta tag is usually placed beneath the title and meta description tags in the<HEAD></HEAD> section of your pages HTML code, like this:<HEAD><TITLE>your DESCRIPTIVE KEYWORDS title goes here</TITLE><META NAME="DESCRIPTION" CONTENT="Your keyword rich marketing sales-pitch meta description goeshere"><META NAME="KEYWORDS" CONTENT="your keywords, go here, separated by a comma, but not a space"></HEAD>Title length should be 67 characters , Description length should be 165 characters, No length for Keywords butdon’t use too many keywords for per page.
XML and HTML Site MapXML Sitemap Format:<urlset xsi:schemaLocation="http://www.excellentwebinfotech.com"><!-- created by EXCELLENT WEB INFOTECH --><url><loc>http://www.excellentwebinfotech.com/</loc><lastmod>2012-07-05T13:00:56+00:00</lastmod><changefreq>daily</changefreq><priority>1.00</priority></url> http://www.excellentwebinfotech.com
Account Setup for Google Analytic Tool• Google Analytics Tool Add Your Site CodeGoogle Analytics is a comprehensive reporting tool, that allows site owners to gather data about websitevisitors. This data is very important when designing websites because it provides facts about how manyvisitors the website has, how many page views, the bounce rate, average time on site, traffic sourcesoverview, what pages are most visited and much more.
Account Setup for Google Webmaster Tool• Webmaster Tool add your websiteGoogle Webmaster Tools let you access data about the crawling and indexing of your website. DisplaysGoogles view of your site, Helps you diagnose site issues, Lets you share information with Google toimprove your sites visibility in search engine results.
Account Setup for Bing Webmaster Tool http://www.excellentwebinfotech.com
SEO Work Plan
Off Page Questions• What is Search Engine Submission?• What is Directory Submission?• What is Social Bookmarking Submission?• What is Classified Submission?• What is Forum Posting ?• What is Blog Submission and Comment Posting ?• What is Article Submission?• What is Press Releases Submission? Paid Submission• What is Image Submission and Sharing ?• What is Document & PPT Submission ?• How to RSS Feeds Create and Submission?• How to Video Submission ?• What is Shopping Site Submission ?• What is Deal Site Submission ?
Off Page SEO Activity• Regional Search Engines and Directories: We submit your website manually in regional directories which will help you improve your local business.• Manual Directory Submissions: We manually submit your website into general directories which target your industry.
Link Building Details•Manual Social Bookmarking submissions: Social bookmaking is a method for Internet usersto store, organize, search, and manage bookmarks of web pages on the Internet with the help ofmetadata. Social bookmaking involves users sharing their favorite links under different categoriesor tags.• Manual Classified Ads submissions: Classified ad: a short ad in a "Classified site" appearingalong with other ads of the same type.
Off Page Activity• Forum Post: A post is a user submitted message enclosed into a block containing the users details and the date and time it was submitted. Members are usually allowed to edit or delete their own posts. Posts are contained in threads, where they appear as boxes one after another.• Blogs Creation and Promotion: Blogs are generally designed in a journal format, written in a conversational, personal style, with most recent items at the top of a page. Blogs can offer readers the opportunity to comment on. Poston Blogs is easy to update.
Off Page Activity• Manual Article submissions: Article is a written essay on a topic focusing on 1-2 keywords which is manually submitted into "Article Directories".• Manual Press Release submissions: Press Release is a written announcement [by submitting it to Press Release sites] to draw online media attention to a new service package or product launch or specific event.
Other Submission•Paid Submission•Photo Sharing•Document & PPT Submission•RSS Feeds•Video Submission•Shopping Site Submission•Deal Site Submission