Laura Ters, Distinctive Arizona Real Estate, Seller Listing Presentation
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Laura Ters, Distinctive Arizona Real Estate, Seller Listing Presentation

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LAURA TERS ...

LAURA TERS
Realtor
Specializing in Residential Real Estate in Southeast Valley of Phoenix, Arizona, Including Gilbert, Tempe, Chandler, Ahwatukee, & Tempe.
Highly qualified, licensed real estate agent with more than ten years of professional experience as a neighborhood real estate specialist in the southeast phoenix valley, helping sellers, buyers, lease to own, investors, and individuals relocating, achieve their real estate dreams.
Licensed Real Estate Salesperson, State Of Arizona # SA5718600000 / 2006
There is a reason why we sell homes faster for more value than most other generic real estate companies in the southeast valley of Phoenix, Arizona. With every listing we offer excellent Real Estate Services, along with in Home Designer Styling Services, Staged 2 Sell Home Sale Preparation Services, as well as implement a powerful 33 point marketing plan for every property! This sets Laura Ters, Realtor, and her company, Distinctive Arizona Real Estate, apart as one of the innovative realtors in the valley capable to do all this for you under one roof. Talk with Laura at 480-353-9496 about how to Showcase To Sell your home, attract more qualified buyers and better offers, as well as sell your home successfully for more value in less time! www.DistinctiveArizonaRealEstate.com
We Offer Turnkey Move-In Ready Real Estate, Seasonal Rentals, Staging to Sell, and Home Styling Services for sellers, buyers, seasonal vacationers, or second homeowners. Prefer the added luxury of a fully furnished, move-in ready home styled space? No Problem... just sit back, relax & enjoy the amenities as our real estate & design studio manages the entire details of your home in style. "We Can Do It All" by offering to combining Real Estate Services, Turnkey Furniture Packages, and Designer Home Styling Services!
*Ask About My Service Guarantee*
* FREE Expert Home Valuation Audits Price Homes For Greatest Value
*We Offer a Powerful 33 point Marketing Plan For Every Listing

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  • The CoverThis is the only page not controlled by a Master Page.You can change the logo. And if desired, change the photos to better represent your market.IF YOU ARE CHANGING THE OVERALL COLORING, THERE ARE A FEW COLOR SAMPLES TO CHOOSE FROM AT THE END PAGES OF THIS FILE.
  • Introduction PageNothing to change here.
  • This page is to highlight your national brokerage affiliation if you are a national company such as Prudential, Sotheby’s, Coldwell Banker, Keller Williams, Re/Max, Century 21, etc.We have some sample text here. You can usually find some good info to cut and paste fromyour national affiliation’s main website. This is where you promote the strength and power and name brand recognition of your major national / international company. For example, even if you are a newer agent at maybe Prudential or Coldwell Banker, those companies are big and have strength for you.You may choose to add a page or two if your national company has more you would like to feature.
  • This page is for your local brokerage or local company.If you are part of a large franchise, or national / international company, this is where you talk more about your local brokerage’s success and area market share. If you are a boutique brokerage, talk about that. Every company has a certain sales pitch, and something to offer over the competition. We have sample text already in place that you can use, or start with. Our sample image shows 4 office locations, might be a good way to go for your brokerage. Often your brokerage website will have good text to pull from and possibly photos of the office locations.
  • Now that you have talked about the brokerage, you can talk about yourself. This is YOUR BIO page.You can write a short bio in paragraph format, or use bullet points. We have a basic bio in place as a sample. And you’ll drop in your photo.
  • This page is for you to highlight your team, or your staff.Maybe you have your own assistant or marketing people. If you don’t have your own staff, your company probably does, so here you can feature them. Use your companies broker, or marketing person, or office manager. Again, you are trying to show more value of why to hire you. You have a support staff in some way, so show that.
  • These are the Chapter Pages.They help break up the presentation into defined section, or Steps as we call them.No changes to this page. If you changed your overall coloring on the master pages, you may want to change the coloring of the text here.
  • Simple here. You're just explaining how Agency works. Should not need any changes.
  • Great questions to ask. This will give you a good outlook on why they are selling and what their motivation and timing is. Basically a reminder to you, to ask these important questions.
  • Good questions to ask. Lets them talk about their home.BTW – We use “Home” throughout the presentation vs. “Property”. It feels more genuine. In most cases your dealing with their home. If it’s a condo, its still their home. To us, it felt better to say home each time rather than property. Property seems disconnected and may not give them the warm fuzzy feeling from you. Since this is easily editable, you can change it to meet your needs. Even save a Home version and a Condo version if you really want to.
  • VERY IMPORTANT page here. Great questions to run through to try to avoid running into trouble down the road. Remember, they are interviewing you, and you are interviewing them.
  • Another Chapter page, should not need changes.
  • Basically explaining the basics of pricing and value. They cannot control these factors.This should not need changes, unless you want to add a photo of a home that represents your market or area better. (like a ski home or beach home).
  • Should not need any changes here.Just explaining what a CMA is. You will prepare a CMA separate from this Listing Presentation. Talk through the entire presentation first, then consult them on a specific CMA and price strategy.
  • Basic theory that helps a Seller really understand how a Buyer looks at the market.You should not need any changes here.
  • Great pricing theory chart. Should not need any changes here.
  • Great pricing theory chart. Should not need any changes here.
  • Great pricing theory chart. Should not need any changes here.This is one of the best pages to focus on to help you get the home priced right!!!!!!!!!!!!!
  • Great pricing theory chart. Should not need any changes here.Another great chart to focus on. The Seller should be starting to really “get it” by now.
  • Great lead in to next chapter.You should not need any changes here.
  • Chapter Page, no changes.
  • Great chart. You can get new numbers from the National Association of Realtors each year if you want. They have be about the same for the last couple years, really high on internet use.Notice the colors of the pie slices. We use these again all throughout the Marketing Strategy section.
  • We learned on the pie chart page where buyers find the home they purchase. This is a statistic from NAR that over 90% use the internet in their home search. So if that’s the main place where buyers are looking, that should be the main place to advertise listings – not running expensive print ads that no longer provide much return. Because your MLS and/or brokerage probably already has many internet agreements (such as ListHub) you are already advertising your listings widely through many internet avenues.
  • Now that we know where the buyers come from, we can use that knowledge and create a custom marketing plan based on that. Key word here is PLAN.
  • First thing is photos. It drives everything we do.You probably do professional photography. You can replace these with homes that look more like your area or market.Notice how the colored bars at the bottom of this page are the same as the Pie Chart we just looked at. Photos are important in marketing to all of the 5 outlets that produce buyers, so all 5 colors are shown here.
  • This is also very important to have done well.You can highlight our sample descriptions and change if you would like to.
  • We know the power of the MLS, butnot everyone does.You should not need changes here. The MLS graphic is basic, really no need to change unless you want to. Change the “Yourcity” text in the description.
  • Here you will replace our graphic with an image of your company website. Then you will need to adjust the text a little as well.To take a screen shot of your website on a Mac, the key command is: SHIFT-COMMAND(APPLE)-3.To take a screen shot of your website on a PC, here is a link with info on how to do that: http://www.wikihow.com/Take-a-Screenshot-in-Microsoft-Windows
  • Your MLS or brokerage should be sending your properties to these major websites. Should not need any changes here, excpet where it says “Your City”.
  • On this page you will drop in images of your personal website. If you don’t have one, you probably have a personal version of your company website. If you don’t have either, you should look into setting one up right away.Also adjust the text as needed.If your brokerage also has special agreements with other major sites like Condo.com, Wall Street Journal, New York Times, etc., you can add more pages just for those. Again, the more you personalize based on your business model the better this presentation can be. Internet is huge, so show as much online strength as you can. You’ll just add another new slide after this page (a new CONTENT page/slide), and copy and paste this page as a starting point.
  • Your MLS probably pushes out to all other competitor websites, third party websites, etc. That is a reach of hundreds or thousands of other websites.
  • Your board and MLS probably has this option. These are automated emails to other agent’s buyer clients. Often called automated “Hot Sheets”.Probably don’t need changes here.
  • This can be a sample of video tours, or virtual tours. We use the term virtual tours here, in case you are not doing videos.A basic image, so probably don’t need to change this page.
  • You can adjust our sign graphic here, just be careful selecting the items to edit. Also adjust the “YourCompany” text.Or you can take a good photo of a yard sign in front of a nice home. Whichever you prefer.If you use a flyer box, or 800 number, or designated website address for the property, you can mention or show that here as well.
  • Just like the yard sign graphic, you can edit this Open House sign. Or add an image of your open house sign.This is a good time to explain the difference of Realtor organized tours, or normal Open Houses.
  • Use our generic graphic, or drop in a sample of your brochures and flyers.If you have a PDF file of one of your brochures, you can place that PDF as a “picture” here.
  • You can probably send email blast ads to your Board of Realtors. This is generic enough, so should not need changes here.
  • Use our generic graphic for these postcrads, or drop in a sample of your postcards ( A pdf file will work). If you don’t send these out, you can delete this page.
  • Should not need any changes here.
  • Should not need any changes here.
  • Should not need any changes here.
  • Should not need any changes here.
  • Should not need any changes here.
  • Should not need any changes here. If your equipment looks different you can take photos and change out, if you want to.
  • Should not need any changes here, unless you want to use photos that look more like your market (mountain homes or beach homes for example).
  • Should not need any changes here.
  • Should not need any changes here.If your contract process is different, or if your area uses different names or phrases from what we use in our market, you can make changes here.
  • Should not need any changes here.
  • Should not need any changes here.If your contract process is different, or if your area uses different names or phrases from what we use in our market, you can make changes here.
  • Should not need any changes here.
  • Should not need any changes here.

Laura Ters, Distinctive Arizona Real Estate, Seller Listing Presentation Presentation Transcript

  • 1. STEPS TO SUCCESS For Selling Your Home Your Complete Arizona Destination For Real Estate
  • 2. Introduction 1 - We are interviewing you as much as you are interviewing us. Only if we can work together well, will we be able to guide you throughout this extensive process to help you sell your home in the quickest time possible and at the highest price. 2 - We are not going to simply promise marketing genius and brag about ourselves, instead we will show you just how we will be your resourceful guide helping you through one of the most important processes of your life. 3 - We want you to know WHAT we are doing for you, WHEN and WHY.
  • 3. Your Complete Destination for Real Estate - Under One Roof!
  • 4. Client Testimonials
  • 5. Selling Your Home in 7 Steps Step 1 - Selling Consultation Step 2 - Develop Pricing Strategy Step 3 - Develop Marketing Strategy Step 4 - Implement Customized Marketing Plan Step 5 - Understanding Your Role Step 6 - Negotiating the Purchase Contract Step 7 - Managing the Transaction Through Closing
  • 6. Working for You as Your Seller’s Agent There are 3 types of Agency Relationships between parties in a real estate transaction:
  • 7. DETERMINE YOUR NEEDS What is Most Important to You?
  • 8. Your Home’s Marketability
  • 9. Any Issues We Need to Be Aware Of?
  • 10. Selling Your Home in 7 Steps Step 1 - Selling Consultation Step 2 - Develop Pricing Strategy Step 3 - Develop Marketing Strategy Step 4 - Implement Customized Marketing Plan Step 5 - Understanding Your Role Step 6 - Negotiating the Purchase Contract Step 7 - Managing the Transaction Through Closing
  • 11. What Affects Your Home’s Market Value?
  • 12. Using a Comparative Market Analysis as a Guide
  • 13. A Buyer Will Not Pay More Than They Need To
  • 14. The Risks of Pricing Too High
  • 15. The Excitement of a “New On Market” Listing
  • 16. The Problem with “Testing the Market”
  • 17. Why Your First Offer is Often Your Best Offer
  • 18. The “Selling Equation”
  • 19. Selling Your Home in 7 Steps Step 1 - Selling Consultation Step 2 - Develop Pricing Strategy Step 3 - Develop Marketing Strategy Step 4 - Implement Customized Marketing Plan Step 5 - Understanding Your Role Step 6 - Negotiating the Purchase Contract Step 7 - Managing the Transaction Through Closing
  • 20. Where Buyers Find the Home They Purchase
  • 21. Over 90% of Buyers are Searching Online
  • 22. Selling Your Home in 7 Steps Step 1 - Selling Consultation Step 2 - Develop Pricing Strategy Step 3 - Develop Marketing Strategy Step 4 - Implement Customized Marketing Plan Step 5 - Understanding Your Role Step 6 - Negotiating the Purchase Contract Step 7 - Managing the Transaction Through Closing
  • 23. Beautiful Professional Photography RealEstateAgent 38% Internet 37% YardSign 11% Newspaper 2% Book & Magazine 1%
  • 24. Descriptive Text Promoting Your Home’s Best and Most Unique Features RealEstateAgent 38% Internet 37% YardSign 11% Newspaper 2% Book & Magazine 1%
  • 25. Your Home’s Information Listed on the MLS RealEstateAgent 38% Internet 37%
  • 26. Your Home’s Information Listed on DistinctiveShowcaseProperties.com Internet 37%
  • 27. Featured on the 5 Most Popular Real Estate Websites Internet 37%
  • 28. Your Home’s Information Listed on DistinctiveShowcasePropterties.com Internet 37%
  • 29. Your Property Appears on Many Local and Nationally Popular Real Estate Websites Internet 37%
  • 30. Automated Email Notifications RealEstateAgent 38% Internet 37%
  • 31. Showcasing Your Home with a Virtual Tour RealEstateAgent 38% Internet 37%
  • 32. Highly Visible Yard Sign RealEstateAgent 38% YardSign 11%
  • 33. Realtor & Public Open House Tour RealEstateAgent 38% YardSign 11%
  • 34. Custom Designed Property Brochures RealEstateAgent 38% YardSign 11%
  • 35. Board of Realtors® Email Blast Ads RealEstateAgent 38%
  • 36. Just Listed Postcard Mailing Campaign
  • 37. Quick Response to All Inquiries
  • 38. Promoting Your Home to the Close RealEstateAgent 38% Internet 37% YardSign 11% Newspaper 2% Book & Magazine 1%
  • 39. Selling Your Home in 7 Steps Step 1 - Selling Consultation Step 2 - Develop Pricing Strategy Step 3 - Develop Marketing Strategy Step 4 - Implement Customized Marketing Plan Step 5 - Understanding Your Role Step 6 - Negotiating the Purchase Contract Step 7 - Managing the Transaction Through Closing
  • 40. Presentation of Your Home
  • 41. Your Participation
  • 42. Scheduling Home Showings and Providing Feedback
  • 43. Keeping You Updated on Competing Homes
  • 44. Selling Your Home in 7 Steps Step 1 - Selling Consultation Step 2 - Develop Pricing Strategy Step 3 - Develop Marketing Strategy Step 4 - Implement Customized Marketing Plan Step 5 - Understanding Your Role Step 6 - Negotiating the Purchase Contract Step 7 - Managing the Transaction Through Closing
  • 45. Evaluation of an Offer - Does it meet your needs?
  • 46. Selling Your Home in 7 Steps Step 1 - Selling Consultation Step 2 - Develop Pricing Strategy Step 3 - Develop Marketing Strategy Step 4 - Implement Customized Marketing Plan Step 5 - Understanding Your Role Step 6 - Negotiating the Purchase Contract Step 7 - Managing the Transaction Through Closing
  • 47. Lets Get Started! There is a reason why we sell homes faster for more value than most other generic real estate companies in the valley. Every client and listing we provide comprehensive Real Estate Services, staged 2 sell home sale preparation, styling & showcase services, and we implement a powerful marketing plan! This sets Distinctive Arizona Real Estate apart as one of the only one-stop innovative real estate firms in the valley capable to do all this for you under one roof. We are able to showcase your home, attract more qualified buyers, and sell your home successfully for more value in less time. There is so much thought, knowledge and preparation that goes into a successful home-selling campaign. We will be your resourceful guide through every step. Lets get started on formulating our strategic plan to get your home sold.
  • 48. Thank You for Your Business Much of our business is based on referrals from satisfied clients. If you know anyone who could benefit from our services, please let us know how we can be of help! Laura Ters Realtor Distinctive Arizona Real Estate Your Complete Arizona Destination for Real Estate 6989 N. Hayden Road, Suite A7 Scottsdale, Arizona 85250 Cell: 480-353-9496 TEL: 480-948-6600 Lauramters@gmail.com www.DistinctiveArizonaRealEstate.com