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-Verb (used with object)  1. to go beyond in quantity, degree, rate  2. to go beyond the bounds or limits of  3. to surpas...
Contents      •   About eXceed      •   Feasibility Study & Market Analysis      •   Strategic Planning & Programming     ...
•    About eXceed •    Feasibility Study & Market Analysis •    Strategic Planning & Programming •    Asset Management Ser...
Difficult Times Calls for Experienced Hospitality Veterans    Your company may have a debt and/or equity interest in one o...
© 2008 eXceed Hospitality Asset Advisors, LLC   Bringing Visions to Life
•    About eXceed •    Feasibility Study & Market Analysis •    Strategic Planning & Programming •    Development •    Pre...
•    About eXceed •    Feasibility Study & Market Analysis •    Strategic Planning & Programming •    Development •    Pre...
•    About eXceed •    Feasibility Study & Market Analysis •    Strategic Planning & Programming •    Asset Management Ser...
•    About eXceed •    Feasibility Study & Market Analysis •    Strategic Planning & Programming •    Asset Management Ser...
•    About eXceed •    Feasibility Study & Market Analysis •    Asset Management Services •    Hotel/Residence Integration...
•    About eXceed •    Feasibility Study & Market Analysis •    Asset Management Services •    Hotel/Residence Integration...
© 2008 eXceed Hospitality Asset Advisors, LLC   Bringing Visions to Life
•    About eXceed •    Feasibility Study & Market Analysis •    Strategic Planning & Programming •    Asset Management Ser...
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2012 eXceed Asset Management Services

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Hotel / Resort Asset Management and Operations firm specializing in properties within the US, Caribbean, Mexico, Central and South America

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Transcript of "2012 eXceed Asset Management Services"

  1. 1. -Verb (used with object) 1. to go beyond in quantity, degree, rate 2. to go beyond the bounds or limits of 3. to surpass; be superior to, excel at Bringing Visions to LifeAsset Management | Distressed Hotel – Turn Around Specialist | Market Feasibility |
  2. 2. Contents • About eXceed • Feasibility Study & Market Analysis • Strategic Planning & Programming • Asset Management Service • Hotel/Residence Integration • Contact© 2008 eXceed Hospitality Asset Advisors, LLC Bringing Visions to Life
  3. 3. • About eXceed • Feasibility Study & Market Analysis • Strategic Planning & Programming • Asset Management Service • Hotel/Residence Integration • ContactWe are a passionate team of Hospitality Industry Hotels / Resorts Asset ManagedVeterans with Hotel & Restaurant Operations The Ritz-Carlton, Kapalua, Maui, HIExperience. The Ritz-Carlton, Rancho Mirage, CA The Ritz-Carlton, Bachelor Gulch, Vail, COAs a “One-Stop” solution for Hospitality Industry The Ritz-Carlton, Philadelphia, PAOwners, we provide an unparalleled array of The Ritz-Carlton, Key Biscayne, Miami, FLservices that spans the initial concept, design and The Ritz-Carlton, Reserve – Molasses Reef,development of new projects to the ongoing Turks & Caicosanalysis, operation, and asset management of The Ritz-Carlton, Rose Island, Bahamasexisting operations. The Ritz-Carlton, Phoenix The Ritz-Carlton, Marina del ReyeXceed’s current / past portfolio includes Hotels Viceroy Anguilla Resort and Residencesand Resorts from Maui to the Caribbean and in Four Seasons NevisCentral and South America along with branded Cap Juluca, Anguillaand independent upscale/luxury hotels & resorts Seven Stars Resort – Turks & Caicosin several countries with an asset value of over $5 Mayflower Renaissance Hotel DCbillion. In addition, eXceed has been involved in Marriott Grand Cayman Resortthe development of hotels and resorts from Tampa Waterside Marriottground up construction to extensive renovations Marriott San Diego Marinaranging from $10 million to $800 million. Marriott Coronado Island Resort Marriott Marina del ReyTroy Bennett, CHA has been involved in the Marriott Mission Valleydevelopment and operations of over $5 billion Marriott Scottsdale Resortdollars worth of Hotels & Resorts worldwide. Marriott Suites ScottsdaleMr. Bennett has asset Marriott Tampa Airportmanaged properties for the Industry’s largest JW Marriott Mexico Cityhotel owner, Host Hotels and Resorts as VP of W Hotel SeattleAsset Management; and owner/developer of Westin LAXluxury branded hotels, the Gencom Group as Sheraton Hotel and Conference Center –SVP Asset Management. He has worked with all Santiago, Chileof the Industry’s major brands, such as Marriott, San Cristobal Hotel - A Starwood Luxuryall Starwood Hotel brands, The Ritz-Carlton, Four Collection – Santiago, ChileSeasons, and luxury independent and boutique La Posada de Santa Fe, NMproperties. Mr. Bennett’s has a long career as Hotel ICON, Houston, TXGeneral Manager, Multi-Unit Operator and AM. Casa Monica and Celebration Hotel, FL© 2008 eXceed Hospitality Asset Advisors, LLC Bringing Visions to Life
  4. 4. Difficult Times Calls for Experienced Hospitality Veterans Your company may have a debt and/or equity interest in one or more hotels or resorts. In difficult economic times, falling occupancies and average room rates can exert heavy pressures on hotel and resort owners’ abilities to pay their debt service. To further complicate matters, as term loans become due, tighter underwriting standards and higher lender requirements often make it impossible for the full amount of a loan to be rolled over. Over the years, our group and affiliated companies have experienced multiple down cycles, have had “hands on” involvement with various complex issues involved, and are able to quickly and effectively deal with these challenges. We are available to assist owners and lenders who are already in trouble, as well as those who see clouds gathering on their horizons. Experts at asset management, operations, branding and marketing can help formulate the best strategies and assist with or direct their implementation. A host of specialized disciplines can be drawn upon as needed, depending on the hotel or resort situation. Our services extend to restaurants, clubs and spas as well. The services we provide include:• Financial review, operational review, benchmarking and diagnostics• Property condition assessment• Market potentials and hotel competitive position review• Development of “next steps” strategies for owners or lenders• Action plans to immediately reduce losses• Identification of opportunities to add value• Review of brand contribution• Evaluation of management performance• Supplemental services may include:• Appointment as receiver or asset manager• Interim and ongoing property management• Reorganization / restructuring• Food & Beverage Department restructuring• Branding / rebranding• Executive search• Property tax appeals We look forward to developing relationships and serving clients by providing significant value add and risk mitigation for Owners, Lenders, Special Servicers, Receivers, and Attorneys. Please contact us to schedule an exploratory discussion via teleconference or meeting.
  5. 5. © 2008 eXceed Hospitality Asset Advisors, LLC Bringing Visions to Life
  6. 6. • About eXceed • Feasibility Study & Market Analysis • Strategic Planning & Programming • Development • Pre-Opening Asset Management • Post-Opening Asset Management • Contact Assemble the Team. Bring the Vision to Life.Meeting goals on time and on budget requiresexceptional planning, management, and followthrough from the very beginning. We assemble ateam of top specialists in all areas ofdevelopment from architect, interior designer,project manager, general contractor and their subcontractors, land planners, engineers, attorneys,residential sales company, procurement companyfor FF&E and OS&E, laundry and kitchendesigners, the selection of celebrity chef (onepossible restaurant option) for the restaurantsand the negotiation of those contracts, spaconsultant for design and concept, and thelandscape architect, among others.Providing Project Management OversightFrom there, we share the vision of the project(s)with the newly assembled team andoversee/monitor daily, weekly, monthly meetingsand conference calls/progress, budgets,schedules, and provide direction to ensurecohesiveness throughout the developmentprocess.We also work with local city and governmentalagencies to get approvals as needed.© 2008 eXceed Hospitality Asset Advisors, LLC Bringing Visions to Life
  7. 7. • About eXceed • Feasibility Study & Market Analysis • Strategic Planning & Programming • Development • Pre-Opening Asset Management • Post-Opening Asset Management • Contact Ensure Milestones are Met– On Time, and on Budget As the new property takes shape, eXceed’s role evolves into a new phase in the overall development process: We work with the selected brand / management company to begin early Marketing, PR, Website development and E-Commerce strategies to build awareness 12-18 months prior to opening. We ensure that each new team member fully understands, and has the tools and expertise necessary to maintain the integrity of the original vision. During the Pre-opening process, we Asset Manage the brand / management company with an onsite presence to ensure a seamless turnover and transition to ongoing operations.© 2008 eXceed Hospitality Asset Advisors, LLC Bringing Visions to Life
  8. 8. • About eXceed • Feasibility Study & Market Analysis • Strategic Planning & Programming • Asset Management Services • Hotel/Residence Integration • Contact Create the Vision An eXceed Feasibility Study & Market Analysis will The First Steps: include, but not be limited to: Understand the Market Establishing and Maintaining a high level of Market Place Demographic & Economic Breakdown Market Visibility requires a sharp awareness Hotels in the Market Place Restaurants in the Market Place of changing trends, fluctuating economic Photographic Essay of the Market Place conditions, competitive growth, emerging Conclusion technologies, and ongoing relationships with increasingly savvy and well-traveled guests. The Study and Analysis will provide the necessary information to assemble the Vision, or Master Plan, for It is essential that a fully developed or brand the Project. We will also: new property maintain a clear understanding of their intended clienteles expectations and Understand Residential Components that are in demand needs. If not, potential, new and repeat for the Market and evaluate potential:  Price Points business may quickly opt for other choices in  Size the Market Place. Important factors such as  Quality services, amenities, dining venues, facilities,  Services pricing structure, décor, service style, and a  Rental programs multitude of other details are key to making  Association Development a substantial impact in the competitive arena  Fees as well as increasing business year after year. Understand market demands for size and amenities needed for the hotels. Develop Pro-Formas based on maximum ROI / IRR for both Hotel and Residential Components. Recommend Brand or Management Company.© 2008 eXceed Hospitality Asset Advisors, LLC Bringing Visions to Life
  9. 9. • About eXceed • Feasibility Study & Market Analysis • Strategic Planning & Programming • Asset Management Services • Hotel/Residence Integration • Contact The Genesis- A Complete Strategic Program: As the initial vision takes shape, we set our sites on the next phase: Developing A Strategic Plan that will guide the new property to a successful Grand Opening and well beyond initial Post-Opening Operations. Our Strategic Planning and Programming includes a detailed property summary, an Executive Summary, SWOT Analysis, a report on the Competitive Landscape of the Lodging Market, Continuing Capital Investment Strategies, ROI, Alternate Use Opportunities, and Operations Strategies. To assist and guide all Stake-Holders with the implementation of The Strategic Plan and Programming Initiatives, eXceed provides a complete range of services to focus on fostering close working relationships with Owners, the Selected Brand, and the new Management Teams. Examples of such services include: Master Planning of the Asset Determine Overall Best use of Space Density & Space Programming Determine Scope & Identity of Residential Components Programming of Hotel vis-a-vis amenities of the Asset: Spa, Celebrity Chef Driven Restaurant, Meeting Space, Golf Selection of a Collaborative Team to take the Vision to Reality Identify best possible Strategic Partners that will best fulfill the Vision Select Brand/Management Company Contract Negotiations© 2008 eXceed Hospitality Asset Advisors, LLC Bringing Visions to Life
  10. 10. • About eXceed • Feasibility Study & Market Analysis • Asset Management Services • Hotel/Residence Integration • Contact Maintain the VisionA detailed property summary, an Executive Summary, SWOT Analysis, a report on theCompetitive Landscape of the Lodging Market, Continuing Capital InvestmentStrategies, ROI, Alternate Use Opportunities, and Operations Strategies is provided toensure the operations continue as designed.To further assist all Stake-Holders with the implementation of the Strategic Plan,eXceed offers a complete range of services to focus on fostering close workingrelationships with owners and management teams that will continue to identifyopportunities and ensure maximized performance.Examples of our Asset Management Services Include: Operational Assessment Highest & Best Use Analyses Financial Performance Analyses Contract Negotiation Operator Reporting Best Practices Performance Projections Management Team Oversight Valuation Modeling Property Meetings/Calls Hold/Sell Analyses Performance Benchmarking Exit Strategy Development Competitive Analyses Marketing/Disposition Facilitation Sales & Marketing Effectiveness Monthly Operating Performance Report Management Contract Compliance Strategic Asset Management Plan Brand Relations Quarterly Asset Management Reporting Physical Property Review Quarterly Performance Metric Reports Capital Expenditure Planning Owner Meetings/Presentations Risk Assessment/Mitigation Investment Review Summary Strategic Planning Industry Articles & Reports© 2008 eXceed Hospitality Asset Advisors, LLC Bringing Visions to Life
  11. 11. • About eXceed • Feasibility Study & Market Analysis • Asset Management Services • Hotel/Residence Integration • Contact Operational, Legal, Governmental, Sales, & Marketing Considerations Working with Steve Ferris, a hotel and residential development manager specializing in mixed use development, government relations, condominiums, and condominium hotel structures, eXceed offers an integrated consideration of how residential style hotel units can boost the operational and financial assets of a hotel. Whether creating these units from existing units, converting residences to traditional hotel suites, or otherwise reformulating their relationship to increase the performance of a distressed asset, Mr. Ferris evaluates and facilitates legal matters, operational demands, sales opportunities, development options, and marketing opportunities. Mr. Ferris also effectively manages government relations, including approvals, due diligence assessments, local condominium document requirements, and public financing opportunities. As an eXceed Vice President, Mr. Ferris of course links this work to the Strategic Plan, Examples of our Hotel/Residence Integration Services Include: Residence Operations and Budgets Government Relations Financial Performance Analyses Regulatory Compliance Condominium Structure Optimization Sales Methods and Restrictions Rental and Use Agreements Physical Property Review Shared Facilities Agreements Brand and Operator Relations Securities Law Compliance (via legal) Licensing Agreements and Coordination Competitive /Market Analyses Due Diligence Sales & Marketing Effectiveness Transaction Agreements Negotiation Management Contract Compliance HOA Meetings/Presentations Capital Expenditure Planning Strategic Planning Risk Assessment/Mitigation Mixed Use Alternatives Analysis© 2008 eXceed Hospitality Asset Advisors, LLC Bringing Visions to Life
  12. 12. © 2008 eXceed Hospitality Asset Advisors, LLC Bringing Visions to Life
  13. 13. • About eXceed • Feasibility Study & Market Analysis • Strategic Planning & Programming • Asset Management Services • Contact Office: Troy Bennett, CHA 786.302.2713 troyb@exceedhaa.com hoteliers@aol.com Skype ID: troy.bennett2 Washington DC Steve Ferris 303.435.5393 ferris@mesa.net Skype ID: s7ferris Denver, CO© 2008 eXceed Hospitality Asset Advisors, LLC Bringing Visions to Life
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