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Americana week presentation



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A presentation outlining the benefits of participating in



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Americana week presentation Americana week presentation Presentation Transcript

  • Americana Week is a week set aside in January every yearto celebrate American art and Decorative arts in New YorkCity.Thousands of affluent visitors come to Americana Week toattend:• 5 or more antiques and art shows• 10 auction house previews• 12 museum exhibits• Dozens of historical attractionsThe result: at least 27 marginalized marketing thrusts thatmine one established audience
  • This leads to...• Audience confusion• Major emphasis on selling venues• Minor emphasis on educational events• Lost business is the promotional umbrella thatmaximizes visibility & creates new audiences.Aspirational Marketing at its best.
  • Aspirational Marketing Benefits ● Distribution (the magazine and website) ● Education (the content) ● Gratification (for consumers and the dealers)
  • employs multi-channel marketing. ● A content-driven magazine produced by the New York Observer• Original content• 35,000 circulation base• Available at hotels and more• Web accessibility
  • employs multi-channel and Americana Week, the magazine,offer the only complete overview of: ● Exhibitions ● Seminars ● Gallery walks ● Historical attractions ● Films ● Hotels ● Kid-friendly events
  • employs multi-channel marketing. ● New York Observer website ● New York Observer newspaper ● Sponsor sites ● Web sites including and ● Postcards ● Concierges ● Press Releases ● Paid media ● Social Media
  • As an information partner you will receive: ● Opportunity to serve as content advisor ● Logo, contact information and more on AmericanaWeek. com ● Potential to be joined by ● NYO staff & freelancers ● Partnership Credit ● Credit in all pr and media ● Invitations to preview parties and shows ● Membership card in magazine
  • Potential Articles include: ● The New Face of Americana ● The Lure of Steampunk ● In Search of Folk Art in New York ● American Collections in an International City ● Where does Americana End? ● The Multi-Ethnic Dimensions of Americana
  • ● is an initiative of PR To the Trade and Antiques Show Promotions.About Regina Kolbe: Ms. Kolbe is President of PR To the Trade, a publicity and marketing agency specializing inpromotion of arts and antiques. PR To the Trade is the industrys leader in aspirational marketing. Clients include auction houses, appraisers,antiques show weeks. Ms. Kolbe recently placed four appraisers on a new national TV reality show launching next season.About Eric Miller: Eric Miller is a web publisher, writer and promoter. He helped launch Antiques in Charlottesville in2010 and is the co-producer of the Dallas Vintage Jewelry Show. Erics public relations work has resulted in placements in the Boston Globe,Maine Antiques Digest, Antiques and the Arts, Antique Trader, the New York Post and elsewhere. His articles have appeared in publicationsincluding San Francisco Downtown, InPittsburgh and The Pittsburgh Tribune-Review.
  • With your help Americana Week 2012 will be far more than a sellingweek. It will be be a resource to help new audiences discover the world ofAmerican art and decorative arts. The ultimate satisfaction for newaudiences will be to own a representation of their new wisdom. Thistranslates into new dollars for show promoters, dealers and institutions.