Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Shepherd University May 2013
1. Thinking Different(ly)...
The rare and valuable skills of musicians
http://ewjensen.com
eric@ewjensen.com
Eric Jensen
Cornel School of
Contemporary Music
May 9, 2013
2. Berklee College of Music
Jensen Sound Productions
Liquid Audio
Eric Jensen
http://ewjensen.com
eric@ewjensen.com
3. “I saw the
angel in the
marble and
carved until I
set him free.”
- Michelangelo
4. “You can be the most creative software
designer in the world. But if you don’t know
how to make money, you’re never going to
have much of a business or a whole lot of
autonomy.”
- Jason Fried co-founder and CEO, 37signals
10. “To me there is really no such thing
as ‘the music business’. It’s business
applied to the field of music but it’s
still a business that operates in a
broader socio-economic
environment.”
- Panos Panay, founder Sonicbids
11. “Musicians and artists fall into two
camps:
There are those who want to be
successful but see the artistic
process as being incompatible with
the entrepreneurial process...”
12. “...Then there is another camp:
They tend to be younger. They
do not see an incompatibility
between the artistic and
entrepreneurial.They are able to
understand how one serves the
other.”
- Patrick Faucher founder, Nimbit - CIO, Presonus
34. “Creating value” with music
Creative
Collaboration
Product or
Experience
Business to
Business
• Sideman
• Session
musician
• Composer
• Recordings
• By-products
• Performing
• Teaching
• Licensing/
advertising
• Business
partnerships
• Record deals
36. “Most people can’t listen
metaphorically.
If you can learn to listen and read
metaphorically, you'll find these wonderful
examples all around you.You’ll be able to
read (business) books and apply their
lessons to your music career. By doing that,
you've just put yourself ahead of the 99%
who don't.”
- Derek Sivers founder of CD Baby
41. Amanda Palmer Sold A
$20 T-Shirt Every 30
Seconds Last Night
Using Chirpify +
Twitter
Amanda Palmer has done it
again. Last night, usingTwitter e-
commerce tool Chipify, Palmer
began selling a $20 "Stop
Pretending Art is Hard" t-shirt
just 24 hours after she'd
conceptualized it.Two hours after
launch, she was logging a $20
sale every 30 seconds and this
isn't the first time that Palmer
has profited from a flash sale on
Twitter.
How Amanda Palmer
made $11,000 on
Twitter in two hours
"Being a touring musician means meeting fans,"
Amanda says. "I go out and meet fans after every
gig. It's important to make contact in real life and not
just online in social media like Twitter. If you don't
meet fans in real life too, then you're a fraud. If you're
not comfortable getting into the sweat with them and
talking with people at shows, then how can you do it
successfully online? I love connecting with fans.
Speaking to people at the merchandise table after
the show is great. I can stay there forever."
43. “We put a lot of cultural baggage on
money, but really it's quite a neutral
indicator that you're adding value to
people's lives. Go for the paying gigs.
Aim to make money from the things you
create. By constantly focusing on this,
you're focusing on being valuable!”
- Derek Sivers
51. “Transcribe yourself:
In order to discover what is different and good in
your own playing transcribe something recent and
listen hard.You are bound to find something that is
not directly related to your influences, even if it is
something minor like the tone on a certain note of
your horn, or a certain nuance, or possibly a
rhythmic thing.This takes heavy analytical powers
but by now you are prepared to notice such fine
details.”
52. “Write exercises and compositions:
Take what you hear from yourself and write ten
exercises or compositional studies that manifest
the device or idea in different ways. Be creative
and try everything so that the seed that you
planted can grow cumulatively.”
53. “What is missing:
Once you have some written material and a concept
of what you are doing check out what is missing
from a standpoint of tension and release, opposites,
balance and other musical elements. Fill in the
blanks both compositionally and from the playing
standpoint.”
54. Seth Godin on Business
Models
1. What compelling
reason exists for
people to give you
money? (or votes
or donations)
2. How do you
acquire what you're
selling for less than
it costs to sell it?
55. Seth Godin on Business
Models3. What structural
insulation do you
have from relentless
commoditization and
a price war?
4. How will strangers
find out about the
business and decide
to become
customers?
60. Recording
Underlying
composition
(music + lyrics)
PA
Every recording embodies two copyrights
Who gets the
licensing revenue?
• Songwriters/
Composers
• Publishers
Who gets the
licensing revenue?
• Performers
• SR Copyright
owner (usually a
record label)
Sound recording
SR
This slide is recreation of a FMC image
61. Composition Copyright
• Mechanical Royalties from record sales for
composition used in sound recordings. Paid
to publishers/composers
• Performance Royalty for public
performance on radio, television, live
venues, etc.
62. Sound recording
copyright
• Artist Royalty - paid to recording artist by
the record label based on contract terms
• Digital streams (Pandora, satellite radio,
etc.) generate royalties distributed to label,
performer and sidemen
• Licensing sound recording
63. Sync licenses
• A sync license is a separate license for
synchronizing a recording with film
• Must be negotiated separately with
publisher(s) and record label
• Music supervisors prefer to work with
people who control both copyrights
64. “The skills it takes to make a living
as a musician are the exact same
skills it takes to be a successful
entrepreneur.”
- Derek Sivers
65. “Musicians already have to find good
players that they get along with,
manage the delicate egos, keep the
team focused and moving forward.
This is no different than
hiring...”
66. “Musicians already have to put
together a good show that's
entertaining, draws a crowd, and grows
by word-of-mouth.
This is no different than
product development...”
67. “Musicians already have to hustle,
network, look everywhere for
opportunities, say yes first then figure it
out afterwards.
This is no different than
business development...”
68. “...and musicians already have to
describe their music in an enticing way,
present an intriguing image, and win
fans wherever you go.
This is no different than
marketing.”
- Derek Sivers
69. “Forget everything and remember that it's
just real people.There's no such thing as a
crowd. It's just individuals.Talk to them.
Treat them as unique individuals.Treat them
as your friend, not your customer. Find out
what they want and like. Speak with them
exactly like you speak with your best friend.
There should be no difference.”
- Derek Sivers
72. Thinking Different(ly)...
The rare and valuable skills of musicians
http://ewjensen.com
eric@ewjensen.com
Eric Jensen
Cornel School of
Contemporary Music
May 9, 2013
