wittas email marketing campaign

Introduction to E-mail Marketing
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing
For Interactive Information about Email Marketing Services
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What is E-mail Marketing ?
Email Marketing is using email to distribute your marketing messages.
Most popular is growing your own list, for example a newsletter, and sending emails to the list containing tips along with things subscribers might be interested in buying.
E-mail Marketing
As well as your own list of tip-readers and potential customers, Email Marketing can also cover advertising on email newsletters or follow-up emails to your own customers.
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Why E-mail Marketing?
Improve E-commerce
Target specific areas of a site
Increase conversion (sales)
Time Offers
Offer subscriber only discounts and benefits
Increase Brand Awareness
80%
Build Trust
Relevance
Target specific groups through segmentation
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Google Adwords Flexibility
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E-mail Marketing Advantages
A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
Compared to other media investments such as direct mail and Courier or printed newsletters, e-mail is less expensive.
An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic
The delivery time for an e-mail message is short (i.e., seconds or minutes) as compared to a mailed advertisement
An advertiser is able to "push" the message to its audience, as opposed to website-based advertising, which relies on a customer to visit that website.
Advertisers can generate repeat business affordably and automatically
Advertisers can reach substantial numbers of e-mail subscribers who have opted to receive e-mail communications on subjects of interest to them.
E-mail marketing is paper-free
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The efficacy of a normal email campaign
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Social networks expand virally
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Business Growth with E-mail Marketing
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wittas email marketing campaign

by eWittas SEO on Jan 10, 2010

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