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eWittas Internet Marketing services
eWittas Internet Marketing services
eWittas Internet Marketing services
eWittas Internet Marketing services
eWittas Internet Marketing services
eWittas Internet Marketing services
eWittas Internet Marketing services
eWittas Internet Marketing services
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eWittas Internet Marketing services

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eWittas keyword optimization by experienced seo company. offers guaranteed seo services, affordable seo services, organic seo services, web seo services, website seo services, website traffic, search …

eWittas keyword optimization by experienced seo company. offers guaranteed seo services, affordable seo services, organic seo services, web seo services, website seo services, website traffic, search engine ranking, increase website traffic, by using our consultant seo services.

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Transcript

  • 1. Introduction to Internet Marketing
    Internet marketing, also referred to as i-marketing, web-marketing, online-marketing, or e-Marketing, is the marketing of products or services over the Internet.
    For Interactive Information about Internet Marketing services
    www.ewittas.com
  • 2. What is Internet marketing ?
    The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium.
    Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management systems.
    Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales.
    For Interactive Information about Internet Marketing services
    www.ewittas.com
  • 3. Why Internet marketing ?
    Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience.
    Companies can reach a wide audience for a small fraction of traditional advertising budgets.
    The nature of the medium allows consumers to research and purchase products and services at their own convenience.
    Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.
    For Interactive Information about Internet Marketing services
    www.ewittas.com
  • 4. Process Internet marketing ?
    For Interactive Information about Internet Marketing services
    www.ewittas.com
  • 5. Firm Infrastructure
    Human Resources
    Margin
    Technology Development
    Procurement
    Marketing
    &
    Sales
    Inbound Logistics
    Outbound Logistics
    Operations
    Service
    Margin
    Profit through Internet Marketing
    Visual representation of what organizations do to create value. Margin is the difference between Customer Perceived Value (CPV) and cost. The primary and second activities attribute to cost.
    +
    Cost
    Profit
    = $ Price
    (Customer Perceived Value)
    Support Activities
    Primary Activities
    Source: Porter’s value chain
    For Interactive Information about Internet Marketing services
    www.ewittas.com
  • 6. Progress chart of internet Marketing
    For Interactive Information about Internet Marketing services
    www.ewittas.com
  • 7. Advantages Internet marketing ?
    Democratization of advertising
    Reach: Collapsing barriers of time & space
    Lower risk of product / services innovation
    Lower cost / higher ROI
    Digitization of all information
    Virtual supply chains
    Virtual markets
    Virtual real-time interaction with customers & suppliers
    Scalability
    Ability to coalesce and reach increasingly fragmented market
    Streamline business process
    For Interactive Information about Internet Marketing services
    www.ewittas.com
  • 8. For Interactive Information about Internet Marketing services
    www.ewittas.com

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