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SME's Start Listening Now | 2012
 

SME's Start Listening Now | 2012

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Why you should be listening to the noise on social media; especially if you're planning on setting up on a social media channel. Focus on SME's that don't always get a lot of chatter...

Why you should be listening to the noise on social media; especially if you're planning on setting up on a social media channel. Focus on SME's that don't always get a lot of chatter...

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    SME's Start Listening Now | 2012 SME's Start Listening Now | 2012 Presentation Transcript

    • •  Listen...even if no one is talking about you•  Start by listening•  There will always be competition•  What do they love about you?•  Where do I start with social?•  Fish where the fish are•  Its not just about you•  Don’t just sell stuff•  Two ears. One mouth. EMILYWILKINSON.CO.UK | @EWILKO
    • LISTEN…IF EVEN NO ONE IS TALKING ABOUT YOUCompanies that are small or hardly using digital channels cansometimes feel that there is no value in monitoring social mediachannels because it’s unlikely they’re being talked about that much. EMILYWILKINSON.CO.UK | @EWILKO
    • A REVOLUTION DOESN T HAPPENWHEN SOCIETY ADOPTS NEW TOOLS,IT HAPPENS WHEN SOCIETYADOPTS NEW BEHAVIORS.CLAY SHIRKY EMILYWILKINSON.CO.UK | @EWILKO
    • START BY LISTENINGThe ‘listening’ stage of starting with social media is importantbecause it allows you to think and participate around and aboveyour company and brands. EMILYWILKINSON.CO.UK | @EWILKO
    • THERE WILL ALWAYS BE COMPETITIONUnless you’re first on the market it’s likely you have competition. Soif people are not talking about you they might be discussingyour competitors and you can learn from what they’re saying. EMILYWILKINSON.CO.UK | @EWILKO
    • WHAT DO THEY LOVE ABOUT YOU?Once you’ve started to listen, the data you collect can tell you whatusers love or dislike about your competitors products or services.It will tell you who is engaged on these social channels and you’llstart to get a feel for where you rank socially next to yourcompetitors. EMILYWILKINSON.CO.UK | @EWILKO
    • First, you must change your view of the outcomeyou seek; the trick is to create something of social meaningabove and beyond the product or service Mark Earls EMILYWILKINSON.CO.UK | @EWILKO
    • WHERE DO I START WITH SOCIAL?The big question is always where to start with your social efforts; soconsider this before you start:•  Are they blogging about your customer service?•  Do they prefer to tweet about your product?•  Are there forums discussing industry topics?•  Are they not using any of these sites at all? EMILYWILKINSON.CO.UK | @EWILKO
    • FISH WHERE THE FISH AREOnce you’ve started to listen to these conversations that are takingplace around your brand, company or industry you will start tounderstand how your audience are using, or not using, social mediachannels.Where they are talking is where you should be.Don’t set up a twitter account just because everyone elseis doing it. EMILYWILKINSON.CO.UK | @EWILKO
    • ITS NOT JUST ABOUT YOUWhen listening, it’s not just about your brand or company name.Think bigger and wider.•  What are hot topics for your industry?•  What issues does your company face?•  What challenges do your customers have?•  What language / slang does your community use?It’s not just the amount of times your brand has been mentionedthat’s important. Find relevant conversations. EMILYWILKINSON.CO.UK | @EWILKO
    • DONT JUST SELL STUFFKeep listening and learning, understand how your brand is workingwith your audience and then talk to them in a meaningful way, atTheir point of need.It’s not about posting a sales message across every social networkyou’re on. It’s about listening to the feedback and commentsfrom your audience and then learning how to engage with them. EMILYWILKINSON.CO.UK | @EWILKO
    • TWO EARS. ONE MOUTH.Listening will bring you intelligence and insight aboutyour audience.Use this information as the building blocks for your socialmedia strategy. EMILYWILKINSON.CO.UK | @EWILKO
    • Emily Wilkinson Digital & Socialemilywilkinson.co.uk @ewilko EMILYWILKINSON.CO.UK | @EWILKO