• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Media Case Studies 2012
 

Social Media Case Studies 2012

on

  • 1,278 views

A few case studies for Emily Wilkinson at the NUKO Agency, part of the Remarkable Group.

A few case studies for Emily Wilkinson at the NUKO Agency, part of the Remarkable Group.

Statistics

Views

Total Views
1,278
Views on SlideShare
1,278
Embed Views
0

Actions

Likes
0
Downloads
12
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media Case Studies 2012 Social Media Case Studies 2012 Presentation Transcript

    • SOCIALCASE STUDIES
    • MOBILE PHONES DIRECTOVERVIEW: Impact within 24 hours:Mobile Phones Direct appointed NUKO to work with them • Increased Facebook fan base from 21 to 1,800 • Greater brand engagement and reach acrossto create a Facebook competition to promote the launch of (8,520% increase) Facebook and Twitterthe new iPhone and to increase likes on their Facebook page • Increased Twitter followers from 27 to 664and followers on Twitter. (2,360% increase)NUKO created a Facebook application, email marketing • 1,043 data captured with 500 entries submitting additionalcampaign and individual creative elements for use on personal data that wasn’t required for competition entryMobile Phones Direct’s Facebook wall.The ideas and information contained within this report and any other associated documents are of a confidential nature and must not be passed on to any third party without the prior written consent of NUKO agency, part of the Remarkable Group Ltd.
    • SWAG JewelLER 1. 2. 3. 1. 0606035 £365 6. 0606043 £745 1. 2. 0431970 £180 7. 0436274 £415 3. 0612107 £595 8. 0436072 £315 1. 0612052 £995 4. 0436167 £355 9. 0431023 £195 2. 0606018 £1795 5. 0612108 £845 10. 0606004 £465 3. 0606015 £1550 3 SWAG Brochure Inside AW.indd 3 26/10/10 12:07:43 26/10/10 10:54:17OVERVIEW: IMPACT:SWAG is a prominent London-based jeweller with six stores in • Identified a new online audience for SWAG as well as key • PPC campaign which increased the CTR from 1.12 per centthe metropolitan area and 15 Pandora branded stores elsewhere forums, blogs and contacts to engage to 5.57 per centacross the UK. With an already strong following on Facebook • Discovered key ambassadors around popular brands suchand Twitter, SWAG asked NUKO to conduct a listening as Trollbeadsexercise around its popular products.The ideas and information contained within this report and any other associated documents are of a confidential nature and must not be passed on to any third party without the prior written consent of NUKO agency, part of the Remarkable Group Ltd.
    • Linden HomesOVERVIEW: Impact & Approach:Already a well-known housing developer, Linden Homes asked • Identified that two of its competitors have a strong • Established community involvement is light with a heavyNUKO to conduct a listening exercise to uncover what types presence on social networks steer towards sales messagesof conversations were happening online around its brands and • Video content is important for this market but • Demonstrated that publishing a PR story alone is nothow they compared to its top five competitors. predominantly supplied by estate agents enough to engage the social networks • Identified influential Twitter accounts that support the Linden Homes brandThe ideas and information contained within this report and any other associated documents are of a confidential nature and must not be passed on to any third party without the prior written consent of NUKO agency, part of the Remarkable Group Ltd.
    • A2 Dominion OVERVIEW: Impact & Approach: • Developed key messaging to use across the different A2 Dominion is the company behind North West Bicester, one • Conducted a listening exercise to understand how talked channels, including online of the UK’s first designated eco towns. It is a flagship project about A2 Dominion was as a brand in its industry so A2 Dominion appointed NUKO to ensure • Developed a new look and feel for its website, including • Developed a social media strategy for launching the it makes the most of its digital channels, including how to get Twitter integration brand on Twitter started on social media networks.a confidential nature and must not be passed on to any third party without prior written consent of NÜKO Limited , part of the Remarkable Group. © 2012 The ideas and information contained within this report and any other associated documents are of a confidential nature and must not be passed on to any third party without the prior written consent of NUKO agency, part of the Remarkable Group Ltd.
    • Free Betting Online (FBO)OVERVIEW: Impact & Approach: • Developed a custom tab for their Facebook page toFree Betting Online had already set up a Facebook and • Discovered that females were a core audience for the allow users to register for updates and read the latestTwitter account but needed direction on how to engage brand; an audience they had previously ignored sporting newswith its online audience and drive traffic to its website. • Tailored the language of the copy across all platforms toAs a starting point, NUKO provided a listening exercise • Developed social media-based campaigns to target the promote the personality of the brandto better understand the audience. key audience • Created new visuals to use across Facebook and TwitterThe ideas and information contained within this report and any other associated documents are of a confidential nature and must not be passed on to any third party without the prior written consent of NUKO agency, part of the Remarkable Group Ltd.
    • Eye Love My Local Independent Optician ut nd re mo d o in a .uk fin me l.co Co ca elo lov ye ut nd re w.e mo d o in a ww fin me Co lo c ve lo ye w.e ww Tool box www.eyelovelocal.co.uk Tool box www.eyelovelocal.co.ukOVERVIEW: Approach: Sponsored by Sponsored bySight Care is a membership organisation for independent • Developed a consumer-facing campaign called • Developed new relationships with key media, consumersopticians, with approximately 700 members across the UK. ‘Eye Love My Local Independent Optician’ and industry bodies directly through Eye Love My LocalSight Care approached Remarkable to raise awareness of Independent Optician’s Twitter presence • Listening exercise to establish best social networklocal opticians among consumers, encourage new members to develop the campaign on • Sight Care now has heightened brand awareness amongto join and provide marketing support for members. various stakeholders and consumers, which has boosted • Campaign developed across web, traditional PR, bottom line enquiries and sales for members direct mail and social networks • The campaign was so successful that Sight Care signed up • 28.6 million people reached through to extend it for another year these channelsThe ideas and information contained within this report and any other associated documents are of a confidential nature and must not be passed on to any third party without the prior written consent of NUKO agency, part of the Remarkable Group Ltd.
    • CONTACT EMILY WILKINSONemily.wilkinson@nukoagency.co.uk Call: 01962 893 861 @ewilko The Pump House Garnier Road Winchester Hampshire SO23 9QG www.nukoagency.co.uk