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Get Started on LinkedIn (2013)

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An in introduction to LinkedIn - covering off the main features, new updates, image dimensions and a couple of stats.

An in introduction to LinkedIn - covering off the main features, new updates, image dimensions and a couple of stats.

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  • Company pages have changed a little….
  • Example of a group…
  • Jobs
  • Influencers – follow industry-leading professionals. Update to your ‘homepage’
  • Insight and news ‘dashboard’ – LinkedIn TOday
  • Transcript

    • 1. © 2013 Emily Torjussen at NÜKO Agency, part of the Remarkable Group AN INTRODUCTION TO LINKEDIN AUGUST 2013
    • 2. © 2013 Emily Torjussen at NÜKO Agency, part of the Remarkable Group 2 LINKEDIN Founded in 2002, LinkedIn is a professional network with a global user base. Its purpose is to connect professionals to each other, jobs, industry news, updates and insights. Unlike Facebook and Twitter, this is a business focused social network for professionals. LinkedIn is made up of the following core elements: • Company Pages • Profile • Contacts • Groups • Jobs
    • 3. © 2013 Emily Torjussen at NÜKO Agency, part of the Remarkable Group 3 COMPANY PAGES
    • 4. © 2013 Emily Torjussen at NÜKO Agency, part of the Remarkable Group 4 Source: http://www.slideshare.net/linkedin/linkedin-products-class-of-2012
    • 5. © 2013 Emily Torjussen at NÜKO Agency, part of the Remarkable Group 5 CREATE A LINKEDIN COMPANY PAGE 1. Confirm your company name is correct 2. Add a company description 3. Upload an image (646x220px) 4. Upload your logo (100x60px) to the standard logo area 5. Upload your logo (50x50px) to the square logo area. This is displayed in your network updates 6. Add in your company specialities, company type, company size, URL, industry, operational status, year founded and your location 7. Publish your page
    • 6. © 2013 Emily Torjussen at NÜKO Agency, part of the Remarkable Group© 2013 NÜKO Agency, part of the Remarkable Group ADD PERSONALITY Header Image 646 x 218px
    • 7. © 2013 Emily Torjussen at NÜKO Agency, part of the Remarkable Group© 2013 NÜKO Agency, part of the Remarkable Group SHARE CONTENT
    • 8. © 2013 Emily Torjussen at NÜKO Agency, part of the Remarkable Group© 2013 NÜKO Agency, part of the Remarkable Group INSIGHT & ANAYLTICS
    • 9. © 2013 Emily Torjussen at NÜKO Agency, part of the Remarkable Group 9 PROFILE
    • 10. © 2013 Emily Torjussen at NÜKO Agency, part of the Remarkable Group 10 LOOK THE DOGS DANGLIES • Upload a smart looking image • Add connections via email or searching • Show your previous companies and career history • Get a custom URL – e.g. uk.linkedin.com/in/emilywilkinson • Give some recommendations / endorsements • Make your profile visible publically
    • 11. © 2013 Emily Torjussen at NÜKO Agency, part of the Remarkable Group© 2013 NÜKO Agency, part of the Remarkable Group
    • 12. © 2013 Emily Torjussen at NÜKO Agency, part of the Remarkable Group 12 SOME FIGURES • 60% of LinkedIn members are interested in industry insights (2012) • 53% of LinkedIn members are interested in company news (2012) • 43% of LinkedIn members are interested in new products and services (2012) • Top 3 countries for Platform usage is USA, India and UK (2012)
    • 13. © 2013 Emily Torjussen at NÜKO Agency, part of the Remarkable Group 13 GROUPS
    • 14. © 2013 Emily Torjussen at NÜKO Agency, part of the Remarkable Group 14 WHY USE A GROUP? • You can connect with a range of contacts in your industry • Join in discussions by sharing insights, posting articles and asking questions • Showcase your amazing knowledge of your industry • Help to build relationships with prospects • Gain access to larger networks and professionals • Raise your own profile
    • 15. © 2013 Emily Torjussen at NÜKO Agency, part of the Remarkable Group 15
    • 16. © 2013 Emily Torjussen at NÜKO Agency, part of the Remarkable Group 16 OTHER FEATURES
    • 17. © 2013 Emily Torjussen at NÜKO Agency, part of the Remarkable Group 17 • Set-up a 30-day posting • Must be associated with the Company you’re posting for • Access CV’s from your LinkedIn account • Information to post: – Job Title – Experience – Job Function – Employment Type – Job Description – Skills and Expertise • Job posts receive an average of 1,150 views and 40 applicants (LinkedIn: 2013)
    • 18. © 2013 Emily Torjussen at NÜKO Agency, part of the Remarkable Group 18
    • 19. © 2013 Emily Torjussen at NÜKO Agency, part of the Remarkable Group 19
    • 20. © 2013 Emily Torjussen at NÜKO Agency, part of the Remarkable Group 20 USEFUL LINKS
    • 21. © 2013 Emily Torjussen at NÜKO Agency, part of the Remarkable Group 21 LINKEDIN: LIGHT READING • LinkedIn Blog - http://blog.linkedin.com/ • LinkedIn Help - http://help.linkedin.com/ • App for Apple - https://itunes.apple.com/gb/app/linkedin/id288429040?mt=8 • App for Android - https://play.google.com/store/apps/details?id=com.linkedin.android • Managing Account Settings - http://help.linkedin.com/app/answers/detail/a_id/66
    • 22. © 2013 Emily Torjussen at NÜKO Agency, part of the Remarkable Group 22 EMILY TORJUSSEN @ewilko