Augmented Reality; Adding Value to Your Business 2013

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Presentation by Emily Torjussen (Nee Wilkinson) and Guy Wilcox. Showing the practical applications of Augmented Reality (AR) and how this can be a powerful sales tool. http://nukoagency.co.uk/ar/

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  • www.nukoagency.co.uk Augmented Reality | July 2013
  • www.nukoagency.co.uk Augmented Reality | July 2013
  • www.nukoagency.co.uk Augmented Reality | July 2013
  • www.nukoagency.co.uk Augmented Reality | July 2013
  • www.nukoagency.co.uk Augmented Reality | July 2013
  • www.nukoagency.co.uk Augmented Reality | July 2013
  • www.nukoagency.co.uk Augmented Reality | July 2013
  • www.nukoagency.co.uk Augmented Reality | July 2013
  • www.nukoagency.co.uk Augmented Reality | July 2013
  • www.nukoagency.co.uk Augmented Reality | July 2013
  • www.nukoagency.co.uk Augmented Reality | July 2013
  • www.nukoagency.co.uk Augmented Reality | July 2013
  • www.nukoagency.co.uk Augmented Reality | July 2013
  • www.nukoagency.co.uk Augmented Reality | July 2013
  • www.nukoagency.co.uk Augmented Reality | July 2013
  • www.nukoagency.co.uk Augmented Reality | July 2013
  • www.nukoagency.co.uk Augmented Reality | July 2013
  • www.nukoagency.co.uk Augmented Reality | July 2013
  • www.nukoagency.co.uk Augmented Reality | July 2013
  • www.nukoagency.co.uk Augmented Reality | July 2013
  • www.nukoagency.co.uk Augmented Reality | July 2013
  • www.nukoagency.co.uk Augmented Reality | July 2013
  • www.nukoagency.co.uk Augmented Reality | July 2013
  • Augmented Reality | July 2013 www.nukoagency.co.uk
  • www.nukoagency.co.uk Augmented Reality | July 2013
  • www.nukoagency.co.uk Augmented Reality | July 2013
  • www.nukoagency.co.uk Augmented Reality | July 2013
  • www.nukoagency.co.uk Augmented Reality | July 2013
  • www.nukoagency.co.uk Augmented Reality | July 2013
  • www.nukoagency.co.uk Augmented Reality | July 2013
  • www.nukoagency.co.uk Augmented Reality | July 2013
  • www.nukoagency.co.uk Augmented Reality | July 2013
  • www.nukoagency.co.uk Augmented Reality | July 2013
  • www.nukoagency.co.uk Augmented Reality | July 2013
  • Augmented Reality | July 2013 www.nukoagency.co.uk
  • Augmented Reality; Adding Value to Your Business 2013

    1. 1. AUGMENTED REALITY; ADDING VALUE TO YOUR BUSINESS
    2. 2. © 2012 NÜKO Agency 2 ITINERARY 09:00 - 09:30 Welcome drinks and breakfast bites 09:30 - 10:30 An introduction to Augmented Reality (AR); how it can be used as a powerful sales and marketing tool 10:30 - 11:00 Break and refreshments 11:00 - 12:00 Examples, play and interact, task and summary 12:00 – 13:00 Everyone is welcome to stay and have a light lunch with us in the beautiful setting
    3. 3. © 2012 NÜKO Agency 3 SPEAKERS EMILY TORJUSSEN Associate Director at NÜKO Agency @ewilko GUY WILCOX Managing Director at Crane 3D @Crane3d
    4. 4. © 2012 NÜKO Agency 4 WHAT IS AUGMENTED REALITY Augmented Reality (AR) uses real life objects or scenes to trigger virtual overlays on smartphones, tablets or PCs. It bridges the gap between screens and the real world to create new experiences for brands and their customers.
    5. 5. © 2012 NÜKO Agency 5
    6. 6. © 2012 NÜKO Agency 6 PRACTICAL APPLICATIONS OF AR
    7. 7. © 2012 NÜKO Agency 7 PRACTICAL APPLICATIONS OF AR • Help your customers buy with more confidence • Put something tangible straight into the hands of your customers • Demonstrate project implementation phases before they’ve been constructed • Offer wider product ranges • Increase sales conversions and accelerate the buying process
    8. 8. © 2012 NÜKO Agency 8 ARCHITECTUAL & INTERIOR DESIGN TRIMLINE Sales Tool •AR & VR Versions •Visualise •Sell •Collaborate •Multi-purpose
    9. 9. © 2012 NÜKO Agency 9
    10. 10. © 2012 NÜKO Agency 10 PRODUCT SALES SHUTTER APP Sales Tool •Visualise •Choose •Purchase
    11. 11. © 2012 NÜKO Agency 11 • Reading an article • Place Tracking Marker • Scan with smart phone / tablet • Order immediately
    12. 12. © 2012 NÜKO Agency 12
    13. 13. © 2012 NÜKO Agency 13
    14. 14. © 2012 NÜKO Agency 14 MARKETING & ADVERTSING • Golden Ticket • Loyalty Apps • Mixed Media Augmented Reality Advertising
    15. 15. © 2012 NÜKO Agency 15 ENTERTAINMENT • Facilitate UGC and sharing • Record clips and upload to campaign site • Brand engagement • High levels of interactivity
    16. 16. © 2012 NÜKO Agency 16
    17. 17. © 2012 NÜKO Agency 17 TYPES OF AUGMENTED REALITY •Desktop •Mobile •Event •Location based •SLAM technology •Eyewear
    18. 18. © 2012 NÜKO Agency 18 DESKTOP
    19. 19. © 2012 NÜKO Agency 19 MOBILE
    20. 20. © 2012 NÜKO Agency 20 EVENT
    21. 21. © 2012 NÜKO Agency 21 LOCATION BASED
    22. 22. © 2012 NÜKO Agency 22 SLAM
    23. 23. © 2012 NÜKO Agency 23 EYEWEAR
    24. 24. © 2012 NÜKO Agency 24 BREAK
    25. 25. © 2012 NÜKO Agency 25 AUGMENTED REALITY IN USE
    26. 26. © 2012 NÜKO Agency 26 DIRECT MAIL • Interactive brochures • Interior views of site • Bridges from print to digital (measure effectiveness)
    27. 27. © 2012 NÜKO Agency 27 LYNX EXCITE ANGEL AMBUSH LONDON VICTORIA • Leveraging footfall • Allowing brand interaction • Viral effect / Wow factor • Sharable content
    28. 28. © 2012 NÜKO Agency 28 GQ MAGAZINE PUBLISHING CROSS PLATFORM • Giving print dimension • Bridging gap between print and technology • Point your mobile at Teblow’s photo, triggers video commentary by ESPN
    29. 29. © 2012 NÜKO Agency 29 BMW MECHANICS
    30. 30. © 2012 NÜKO Agency 30 HEADS UP DISPLAY FUTURE OF AR?
    31. 31. © 2012 NÜKO Agency 31 INTERACT & PLAY
    32. 32. © 2012 NÜKO Agency 32 TASK
    33. 33. © 2012 NÜKO Agency 33 TASK • What is the nature of your business? • What is the product or service you think would be suitable for an AR app? • Target audience? • Is the product / service exclusive to you? If not, who else sells it? • Tell us how AR would revolutionise your business
    34. 34. © 2012 NÜKO Agency 34 SUMMARY • There are practical applications for AR • It allows any advertiser to bring the possibility of purchase closer • Mobile usage is high; use GPS to trigger information • Use AR to launch intuitive, brand-engaging experiences • Put the end-product in the hands of your customer, regardless of the size
    35. 35. © 2012 NÜKO Agency 35 THE END Emil Torjussen Guy Wilcox

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