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Social




                                        Use (by others)                    Transformation (at scale)
                Sharing




                                                    Storing
                Consumption



                                                              Use (personally)
                                     Appreciation
                        Face
    Discovery           value
                      appreciation




Personal
                 Easy to measure / small scale                             Difficult to measure / large scale

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  • 1. Social Use (by others) Transformation (at scale) Sharing Storing Consumption Use (personally) Appreciation Face Discovery value appreciation Personal Easy to measure / small scale Difficult to measure / large scale