Your Membership Dilemmas:
SOLVED!
Elizabeth Weaver Engel, M.A., CAE
CEO & Chief Strategist
@ewenge
l
Introductions
about me… about you…
@ewenge
l
Is
it…Magic
?!?
No…it’s consulting!
@ewenge
l
The secret
is…
@ewenge
l
http://bit.ly/1jwXcDX
@ewenge
l
Member Value Proposition
Question: How can we get members to think
what we’re doing is valuable?
@ewenge
l
Member Value Proposition
Better question: What do our members need
and want to be successful?
Which of those needs and wan...
co-create
@ewenge
l
Case study: Metal Treating Institute
@ewenge
l
#MTIStrong
Member Dues Models
Question: Free membership seems trendy –
should we offer free membership?
@ewenge
l
Member Dues Model
Better question: Does our membership model
still align with our profession or industry?
Are there altern...
Unique!
@ewenge
l
Case Study: NICSA
“Let Your Member Data Show You the Way”
http://associationsnow.com/2014/04/let-
member-data-show-way/
@e...
Member Engagement
Question: How can we get our members to
do what we want them to do?
@ewenge
l
Member Engagement
Better question: What do our members value?
What reward system can we build around
that?
@ewenge
l
What THEY…
…not you.
@ewenge
l
It’s all about LOVE
@ewenge
l
Case Study: Mystery Client
@ewenge
l
Now it’s YOUR turn…
@ewenge
l
http://bit.ly/1jwXcDX
@ewenge
l
What will YOU do differently tomorrow?
@ewenge
l
Keep in touch!
Elizabeth Weaver Engel, M.A., CAE
CEO & Chief Strategist
Spark Consulting
@ewengel
ewengel@getmespark.com
2...
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Your Membership Dilemmas: Solved!

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Presentation for the Midwest Society of Association Executives Annual Meeting on solving your most pressing membership problems.

Published in: Business, Education
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  • Where are people from?
    How many people have taken your phone to the bathroom?
    More than once?
  • Your Membership Dilemmas: Solved!

    1. 1. Your Membership Dilemmas: SOLVED! Elizabeth Weaver Engel, M.A., CAE CEO & Chief Strategist
    2. 2. @ewenge l
    3. 3. Introductions about me… about you… @ewenge l
    4. 4. Is it…Magic ?!? No…it’s consulting! @ewenge l
    5. 5. The secret is… @ewenge l
    6. 6. http://bit.ly/1jwXcDX @ewenge l
    7. 7. Member Value Proposition Question: How can we get members to think what we’re doing is valuable? @ewenge l
    8. 8. Member Value Proposition Better question: What do our members need and want to be successful? Which of those needs and wants can we reasonably meet? @ewenge l
    9. 9. co-create @ewenge l
    10. 10. Case study: Metal Treating Institute @ewenge l #MTIStrong
    11. 11. Member Dues Models Question: Free membership seems trendy – should we offer free membership? @ewenge l
    12. 12. Member Dues Model Better question: Does our membership model still align with our profession or industry? Are there alternatives that might work better? @ewenge l
    13. 13. Unique! @ewenge l
    14. 14. Case Study: NICSA “Let Your Member Data Show You the Way” http://associationsnow.com/2014/04/let- member-data-show-way/ @ewenge l
    15. 15. Member Engagement Question: How can we get our members to do what we want them to do? @ewenge l
    16. 16. Member Engagement Better question: What do our members value? What reward system can we build around that? @ewenge l
    17. 17. What THEY… …not you. @ewenge l
    18. 18. It’s all about LOVE @ewenge l
    19. 19. Case Study: Mystery Client @ewenge l
    20. 20. Now it’s YOUR turn… @ewenge l
    21. 21. http://bit.ly/1jwXcDX @ewenge l
    22. 22. What will YOU do differently tomorrow? @ewenge l
    23. 23. Keep in touch! Elizabeth Weaver Engel, M.A., CAE CEO & Chief Strategist Spark Consulting @ewengel ewengel@getmespark.com 202.468.3478 getmespark.com/blog
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