Same Song, Different Verse:  New Tools to Help Accelerate Your Fundraising  AFG Luncheon January 14, 2010 Elizabeth Weaver...
Fundraising Hasn’t Changed <ul><li>Identify Problem </li></ul><ul><li>Identify Goals </li></ul><ul><li>Identify Audience <...
Tools for Fundraising HAVE Changed <ul><li>Direct mail still wins </li></ul><ul><li>Major donors still key </li></ul><ul><...
Data, Data, Who’s Got the Data? <ul><li>donorCentrics Internet Giving Benchmarking Analysis (2008) - handout </li></ul><ul...
Online Giving <ul><li>9% of donors give online </li></ul><ul><li>11% of revenue comes in online </li></ul><ul><li>BUT </li...
Online Giving Online donors are younger and higher income Source:  2008 donorCentrics Internet Giving Benchmarking Analysis
Online Giving And they give bigger gifts Source:  2008 donorCentrics Internet Giving Benchmarking Analysis
Online Giving <ul><li>Online revenue grew 46% in 2009 compared to 2008. </li></ul><ul><li>65% of surveyed nonprofits had a...
Types of Social Media Interaction <ul><li>Creators – create content (blogs, tweets, podcasts, YouTube) </li></ul><ul><li>C...
Seniors:  Age 62+ Source:  Business Week  Forrester Data June, 2007
Boomers:  Age 41 - 61 Source:  Business Week  Forrester Data June, 2007
Gen X:  Age 27-40 Source:  Business Week  Forrester Data June, 2007
Millennials:  Age 18-26 Source:  Business Week  Forrester Data June, 2007
The Future Is Now <ul><li>Social media is in infancy, particularly for fundraising… </li></ul><ul><li>… But it’s coming…  ...
What is all this stuff anyway? <ul><li>Guide to Web 2.0 – handout </li></ul><ul><li>Q&A? </li></ul>
Examples: Fundraising – This is my year to… <ul><li>Whole Foods </li></ul><ul><li>FB Application </li></ul><ul><li>Allows ...
Examples: Fundraising – BlogRaising <ul><li>Example 1:  Heifer International </li></ul><ul><ul><li>Beaconfire Consulting  ...
Examples: Fundraising – BlogRaising <ul><li>Example 2:  Beth Kanter </li></ul><ul><ul><li>Well-known blogger </li></ul></u...
Examples: Fundraising – 12For12K <ul><li>Goals: </li></ul><ul><ul><li>12 months </li></ul></ul><ul><ul><li>12 charities </...
Examples: Fundraising – Twestivals <ul><li>“ Tweet.  Meet.  Give.” </li></ul><ul><li>Volunteer run/driven </li></ul><ul><l...
Examples: Relationship Building - Twitter
Example:  Relationship Building - FB Causes Source:  Washington Post, April 22, 2009 FB Causes will not save you financial...
Examples: Relationship Building - Blogging
YOUR Examples
Q&A
Resources <ul><li>7 Things Every Nonprofit Professional Should Know about Online Fundraising & Marketing -  http://my.conv...
<ul><li>Elizabeth Weaver Engel, CAE </li></ul><ul><li>Director, Marketing & Sponsorship </li></ul><ul><li>National Associa...
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Same Song, Different Verse: New Tools to Help Accelerate Your Fundraising

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Presentation given at the Association Foundation Group January 2010 monthly luncheon meeting.

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Same Song, Different Verse: New Tools to Help Accelerate Your Fundraising

  1. 1. Same Song, Different Verse: New Tools to Help Accelerate Your Fundraising AFG Luncheon January 14, 2010 Elizabeth Weaver Engel, CAE Director, Marketing & Sponsorship NACHRI
  2. 2. Fundraising Hasn’t Changed <ul><li>Identify Problem </li></ul><ul><li>Identify Goals </li></ul><ul><li>Identify Audience </li></ul><ul><li>Make the Connection – Why me? Why now? </li></ul><ul><li>Our Organization Can Help </li></ul><ul><li>What Do You Want Me to DO? </li></ul><ul><li>Thank Donors </li></ul><ul><li>Cultivate Relationships </li></ul><ul><li>INSPIRE people </li></ul>
  3. 3. Tools for Fundraising HAVE Changed <ul><li>Direct mail still wins </li></ul><ul><li>Major donors still key </li></ul><ul><li>BUT </li></ul><ul><li>Online is coming on strong </li></ul><ul><li>Social media is the future </li></ul>
  4. 4. Data, Data, Who’s Got the Data? <ul><li>donorCentrics Internet Giving Benchmarking Analysis (2008) - handout </li></ul><ul><li>Blackbaud Connections Blog Online Giving Trends (2009) </li></ul><ul><li>Forrester Research data as reported by Business Week and compiled by the Haefer Group (2007) </li></ul><ul><li>Network for Good’s Online Fundraising Survival Guide (2008) - handout </li></ul>
  5. 5. Online Giving <ul><li>9% of donors give online </li></ul><ul><li>11% of revenue comes in online </li></ul><ul><li>BUT </li></ul><ul><li>39% increase in online giving </li></ul><ul><li>3% decrease in offline giving </li></ul>Source: 2008 donorCentrics Internet Giving Benchmarking Analysis
  6. 6. Online Giving Online donors are younger and higher income Source: 2008 donorCentrics Internet Giving Benchmarking Analysis
  7. 7. Online Giving And they give bigger gifts Source: 2008 donorCentrics Internet Giving Benchmarking Analysis
  8. 8. Online Giving <ul><li>Online revenue grew 46% in 2009 compared to 2008. </li></ul><ul><li>65% of surveyed nonprofits had a median 21% increase in online revenue compared to 2008. </li></ul><ul><li>The average online gift was $144.72, which represents a 5% decline from 2008, but remains significantly higher than other fundraising channels. </li></ul>Source: http://forums.blackbaud.com/blogs/connections/archive/2010/01/04/2009-online-giving-trends.aspx
  9. 9. Types of Social Media Interaction <ul><li>Creators – create content (blogs, tweets, podcasts, YouTube) </li></ul><ul><li>Critics – comment, rate, review </li></ul><ul><li>Collectors – RSS & tagging </li></ul><ul><li>Joiners – use social networking sites </li></ul><ul><li>Spectators – read blogs, watch videos </li></ul><ul><li>Inactives – online, no social media use </li></ul>Source: Business Week Forrester Data June, 2007
  10. 10. Seniors: Age 62+ Source: Business Week Forrester Data June, 2007
  11. 11. Boomers: Age 41 - 61 Source: Business Week Forrester Data June, 2007
  12. 12. Gen X: Age 27-40 Source: Business Week Forrester Data June, 2007
  13. 13. Millennials: Age 18-26 Source: Business Week Forrester Data June, 2007
  14. 14. The Future Is Now <ul><li>Social media is in infancy, particularly for fundraising… </li></ul><ul><li>… But it’s coming… </li></ul><ul><ul><li>… So how do you get ready? </li></ul></ul>
  15. 15. What is all this stuff anyway? <ul><li>Guide to Web 2.0 – handout </li></ul><ul><li>Q&A? </li></ul>
  16. 16. Examples: Fundraising – This is my year to… <ul><li>Whole Foods </li></ul><ul><li>FB Application </li></ul><ul><li>Allows users to vote for one of 3 charities </li></ul><ul><li>All will receive $10K </li></ul><ul><li>Winner will receive additional $10K </li></ul><ul><li>http://blog.wholefoodsmarket.com/2009/12/this-is-my-year-to%E2%80%A6do-good-on-facebook/ </li></ul>
  17. 17. Examples: Fundraising – BlogRaising <ul><li>Example 1: Heifer International </li></ul><ul><ul><li>Beaconfire Consulting </li></ul></ul><ul><ul><li>Variation on the “friends asking friends” model </li></ul></ul><ul><ul><li>Engage large community of bloggers </li></ul></ul><ul><ul><li>Donation badge for blogs </li></ul></ul><ul><ul><li>Custom landing page </li></ul></ul><ul><ul><li>Promotional campaign </li></ul></ul>
  18. 18. Examples: Fundraising – BlogRaising <ul><li>Example 2: Beth Kanter </li></ul><ul><ul><li>Well-known blogger </li></ul></ul><ul><ul><li>Donation challenge on blog </li></ul></ul><ul><ul><li>Ask people to donate $10 each as a birthday present </li></ul></ul><ul><ul><li>Network for Good Badge </li></ul></ul><ul><ul><li>FB Birthday Causes application </li></ul></ul>http://beth.typepad.com/
  19. 19. Examples: Fundraising – 12For12K <ul><li>Goals: </li></ul><ul><ul><li>12 months </li></ul></ul><ul><ul><li>12 charities </li></ul></ul><ul><ul><li>$12,000 per charity </li></ul></ul><ul><li>How? </li></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Sharable videos </li></ul></ul><ul><ul><li>Badges & banner ads </li></ul></ul><ul><ul><li>Donation buttons </li></ul></ul><ul><ul><li>Blogger resource center </li></ul></ul><ul><ul><li>Twitter (account and hashtag 12for12K) </li></ul></ul><ul><ul><li>Facebook group </li></ul></ul><ul><ul><li>Ning community </li></ul></ul><ul><li>http://12for12k.org/ </li></ul>
  20. 20. Examples: Fundraising – Twestivals <ul><li>“ Tweet. Meet. Give.” </li></ul><ul><li>Volunteer run/driven </li></ul><ul><li>Organizer tools </li></ul><ul><li>Funds raised via tickets, donations, sponsorship, ads, etc. </li></ul><ul><li>Party or other event </li></ul><ul><li>Publicized on Twitter, other social media platforms </li></ul><ul><li>Twestival Global 2009 raised $250K for clean water/new wells in Ethiopia </li></ul><ul><li>Twestival Local 2009 raised over $2500 for Miriam’s Kitchen </li></ul><ul><li>http://twestival.com/ </li></ul><ul><li>http://washington.twestival.com/ </li></ul>
  21. 21. Examples: Relationship Building - Twitter
  22. 22. Example: Relationship Building - FB Causes Source: Washington Post, April 22, 2009 FB Causes will not save you financially - only 2 organizations (Nature Conservancy and Students for a Free Tibet) have raised more than $100K FB Causes is great for raising awareness – over 22 million monthly active users
  23. 23. Examples: Relationship Building - Blogging
  24. 24. YOUR Examples
  25. 25. Q&A
  26. 26. Resources <ul><li>7 Things Every Nonprofit Professional Should Know about Online Fundraising & Marketing - http://my.convio.com/?elqPURLPage=57 </li></ul><ul><li>A Procrastinator’s Guide to Year-End Fundraising - http://www.frogloop.com/storage/article-downloads/End_of_Year_Fund_Raising_Guide.pdf </li></ul><ul><li>AmEx Charitable Gift Survey - http://home3.americanexpress.com/corp/pc/2007/pdf/aecgs.pdf </li></ul><ul><li>Fundraising Online is Hard - http://www.socialfish.org/2009/12/fundraising-online-is-hard.html </li></ul><ul><li>Greenpeace & Me: Why some nonprofits need a better “sidewalk strategy” - http://wordjockeysez.wordpress.com/2009/11/13/greenpeace-and-me-why-some-nonprofits-need-a-better-%E2%80%9Csidewalk-strategy%E2%80%9D/ </li></ul><ul><li>Who Uses Social Networks? http://www.readwriteweb.com/archives/who_uses_social_networks_and_what_are_they_like_pa.php </li></ul><ul><li>Blogger Outreach - http://www.conversationagent.com/2009/12/blogger-outreach-from-the-bloggers-eyes-.html </li></ul><ul><li>Fundraising on Twitter - http://www.socialfish.org/2009/06/small-pebbles-make-big-waves-15-tips.html </li></ul>
  27. 27. <ul><li>Elizabeth Weaver Engel, CAE </li></ul><ul><li>Director, Marketing & Sponsorship </li></ul><ul><li>National Association of Children’s Hospitals & Related Institutions </li></ul><ul><li>(NACHRI) </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Phone: 703.797.6041 </li></ul><ul><li>Twitter: @ewengel </li></ul><ul><li>Linkedin: http://www.linkedin.com/in/ewengel </li></ul><ul><li>Blog: Thanks for Playing http://thx4playing.blogspot.com/ </li></ul>
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