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Same Song Different Verse: New Tools to Help Accelerate Your Fundraising
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Same Song Different Verse: New Tools to Help Accelerate Your Fundraising

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Update to the presentation of the same title from January of 2010, given at the Association Foundation Group annual meeting, May 20, 2010

Update to the presentation of the same title from January of 2010, given at the Association Foundation Group annual meeting, May 20, 2010

Published in: Business, Technology

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  • 1. Same Song, Different Verse: New Tools to Help Accelerate Your Fundraising AFG 8 th National Conference High Touch – High Tech Fundraising May 20, 2010 Elizabeth Weaver Engel, CAE Director, Marketing & Sponsorship NACHRI
  • 2. Fundraising Hasn’t Changed
    • Identify Problem
    • Identify Goals
    • Identify Audience
    • Make the Connection – Why me? Why now?
    • Our Organization Can Help
    • What Do You Want Me to DO?
    • Thank Donors
    • Cultivate Relationships
    • INSPIRE people
  • 3. Tools for Fundraising HAVE Changed
    • Direct mail still wins
    • Major donors still key
    • BUT
    • Online is coming on strong
    • Social media is the future
  • 4. Data, Data, Who’s Got the Data?
    • donorCentrics Internet Giving Benchmarking Analysis (2008) - handout
    • Blackbaud Connections Blog Online Giving Trends (2009)
    • Forrester Research data as reported by Business Week (2007)
    • Network for Good’s Online Fundraising Survival Guide (2008) - handout
  • 5. Online Giving
    • 9% of donors give online
    • 11% of revenue comes in online
    • BUT
    • 39% increase in online giving
    • 3% decrease in offline giving
    Source: 2008 donorCentrics Internet Giving Benchmarking Analysis
  • 6. Online Giving Online donors are younger and higher income Source: 2008 donorCentrics Internet Giving Benchmarking Analysis
  • 7. Online Giving And they give bigger gifts Source: 2008 donorCentrics Internet Giving Benchmarking Analysis
  • 8. Online Giving
    • Online revenue grew 46% in 2009 compared to 2008.
    • 65% of surveyed nonprofits had a median 21% increase in online revenue compared to 2008.
    • The average online gift was $144.72, which represents a 5% decline from 2008, but remains significantly higher than other fundraising channels.
    Source: http://forums.blackbaud.com/blogs/connections/archive/2010/01/04/2009-online-giving-trends.aspx
  • 9. Types of Social Media Interaction
    • Creators – create content (blogs, tweets, podcasts, YouTube)
    • Critics – comment, rate, review
    • Collectors – RSS & tagging
    • Joiners – use social networking sites
    • Spectators – read blogs, watch videos
    • Inactives – online, no social media use
    Source: Business Week Forrester Data June, 2007
  • 10. Source: 2007 Forrester Research
  • 11. Source: 2009 Business Insider
  • 12. Source: 2010 pingdom.com
  • 13. Source: 2010 pingdom.com
  • 14. A few observations
    • The average social network user is 37 years old
      • LinkedIn average age: 44
    • 35-44 age range are the top users of 11 of 19 (58%) of profiled social media sites
    • There are more than 400 MILLION Facebook user accounts (and it’s the leading social network only in western Europe, Australia, and North America)
      • Facebook average age: 38
      • 61% of Facebook users are over 35
    • There are more than 75 MILLION Twitter user accounts
      • Twitter average age: 39
      • 64% of Twitter users are over 35
    Source: 2010 pingdom.com
  • 15. The Future Is Now
    • Social media is in infancy, particularly for fundraising…
    • … But it’s coming…
      • … So how do you get ready?
  • 16. What is all this stuff anyway?
    • Guide to Web 2.0 – handout
    • Q&A?
  • 17. Examples: Fundraising – BlogRaising
    • Beth Kanter
      • Well-known blogger
      • Donation challenge on blog
      • Ask people to donate $10 each as a birthday present
      • Network for Good Badge
      • FB Birthday Causes application
    http://beth.typepad.com/
  • 18. Examples: Fundraising – 12For12K
    • Goals:
      • 12 months
      • 12 charities
      • $12,000 per charity – over $91,000 raised!
    • How?
      • Blog
      • Sharable videos
      • Badges & banner ads
      • Donation buttons
      • Blogger resource center
      • Twitter (account and hashtag 12for12K)
      • Facebook group
      • Ning community
    • http://12for12k.org/
  • 19. Examples: Fundraising – Twestivals
    • “ Tweet. Meet. Give.”
    • Volunteer run/driven
    • Organizer tools
    • Funds raised via tickets, donations, sponsorship, ads, etc.
    • Party or other event
    • Publicized on Twitter, other social media platforms
    • Twestival Global 2010 raised over $460K for international education (Concern Worldwide) – over $6000 in DC alone
    • http://twestival.com/
    • http://washington.twestival.com/
  • 20. Examples: Fundraising – Text 2 Give
    • Technology is driven by mGive ( http://mgive.com/ ) & the Mobile Giving Foundation
    • Text short message to 5 or 6 digit number
    • Confirm intent
    • $5 or $10 donation appended to monthly mobile bill
    • American Red Cross Haiti Earthquake Relief
      • Raised over $10 million in a week
    • Other organizations using Text 2 Give
      • United Way/NFL
      • Friends of the World Food Program
      • United Nations
    • Next stage: TwitPay ( http://twitpay.com/ )
      • Previously a commercial service
      • Relaunched in February 2010 as 501(c)3 service only
  • 21. Examples: Fundraising - Tweetsgiving
    • Tweetsgiving ( http://www.tweetsgiving.org/ )
      • November 24-26, 2009
      • Tweet what you’re grateful for (#tweetsgiving/@tweetsgiving)
        • Over 22K “thank you” tweets
      • Donate $10 (or more)
        • Raised over $30K to construct a school in Tanzania
  • 22. Examples: Relationship Building - Twitter
  • 23. Example: Relationship Building - FB Causes Source: Washington Post, April 22, 2009 Top 5 FB Causes have all raised over $200K #1 – Children’s Healthcare of Atlanta: $1.1 million Money raised is going up – from $16K/week in January to over $40K/week in April FB Causes is great for raising awareness – over 24 million monthly active users
  • 24. Examples: Relationship Building - Blogging
  • 25. YOUR Examples
  • 26. Q&A
  • 27. Resources
    • 7 Things Every Nonprofit Professional Should Know about Online Fundraising & Marketing
    • How do I get my Nonprofit’s Facebook fans to donate?
    • A Procrastinator’s Guide to Year-End Fundraising
    • AmEx Charitable Gift Survey
    • Fundraising Online is Hard
    • Greenpeace & Me: Why some nonprofits need a better “sidewalk strategy”
    • Who Uses Social Networks?
    • Blogger Outreach
    • Fundraising on Twitter
    • Using Social Media to Meet Nonprofit Goals
    • All linked from Thanks for Playing today (May 20) http://thx4playing.blogspot.com/
  • 28.
    • Elizabeth Weaver Engel, CAE
    • Director, Marketing & Sponsorship
    • National Association of Children’s Hospitals & Related Institutions
    • (NACHRI)
    • Email: [email_address]
    • Phone: 703.797.6041
    • Twitter: @ewengel
    • Linkedin: http://www.linkedin.com/in/ewengel
    • Blog: Thanks for Playing http://thx4playing.blogspot.com/