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Membership Marketing on a Shoestring Budget
 

Membership Marketing on a Shoestring Budget

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Presentation given by me and Kathleen Wilson, CAE, Executive Director of NATLE, at ASAE's 2009 Annual Meeting. Be sure to download the tips document that goes with it.

Presentation given by me and Kathleen Wilson, CAE, Executive Director of NATLE, at ASAE's 2009 Annual Meeting. Be sure to download the tips document that goes with it.

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  • Place a bag of M&Ms at each seat at a board meeting Dress up as an M&M Give out M&M prizes The ideas are endless! http://www.mms.com/us/

Membership Marketing on a Shoestring Budget Membership Marketing on a Shoestring Budget Presentation Transcript

  • Membership Marketing on a Shoestring Budget Tuesday, August 18, 2009 9:00 – 10:15 a.m. Content Leaders: Elizabeth Weaver Engel, MA, CAE, Director of Marketing & Sponsorship, NACHRI Kathleen Wilson, CAE, Executive Director, NATLE Connecting Great Ideas and Great People www.asaecenter.org
  • Case Study: American Political Science Association
    • What happens when you have TONS of Word of Mouth
    • … and it’s all BAD?
  • Case Study: American Political Science Association
    • Membership is
    • (say it with me)
    • EVERYONE’S business
  • Case Study: American Political Science Association
    • Who is allowed to say…
    • “ Yes”
  • Case Study: American Political Science Association
    • Take the long view
  • Case Study: American Political Science Association
    • Bad WOM  Good WOM
  • The Membership Culture
    • How does your board view membership recruitment?
  • The Membership Culture
    • Create Your #1 Membership Marketing Team!
  • The Membership Culture Volunteer Leaders
    • The Courtship
    • The Engagement
    Membership Work
  •  
  • The Membership Culture Volunteer Leaders
    • Get promises and keep score
  • Come on Down to the Membership Roundup!
    • Who: The FSA Board
    • What: A Membership Phonathon
    • When: September 15 th Noon – 3:00 p.m. BBQ & fixins will be served
    • Where: The FSA Corral, 123 Main Street
  • The Membership Culture Volunteer Leaders
    • Reward & Celebrate!
    • Thanks to Susan Smith, Development Director, MI Association for Justice
    MAJ Board Baseball Batter Up for the 2008-09 Game! Singles Michelle Bloomfield Petra Green Freddie King Otis Rush Hubert Sumlin M. Waters Dinah Winters Doubles Cindy Axelrod John Blaine Pat Blaire Jeff Caster Mimi Caster Triples Eric Clapton Robert Cray Ronnie Earl Buddy Guy Steven R. Vaughan Grand Slams! Barry Adams (5) Richard Chalmers (4) Sue Pyle (7) Martha Stewart (11) Gary Wilkins (6) Tom Wright (8) Louise Zambri (9) The Dugout Clive Akins Merry Schmidt Tommy Ponders Stu Robinson Alexis W. Senn
  • SAMPLE CHART FOR BOARD
  • Membership Fun
    • M&Ms – The Real Meaning
    m m m m m m m m m
  • Lifetime Value of a Member   Year Dues Seminars Other member services purchases Affinity Programs Voluntary Giving Total (Running Sum) 1 $195 $300 $100 $10 $250 $855.00 2 $195 $300 $100 $10 $250 $1,710.00 3 $195 $450 $100 $10 $125 $2,590.00 4 $295 $200 $250 $10 $125 $3,470.00 5 $295 $300 $200 $15 $125 $4,405.00 Totals $2,120.00 $2,450.00 $1,075.00 $115.00 $1,475.00 $7,235.00
  • The Membership Culture Professional Staff
          • Paying Members = Paid Employees
          • Everyone works in membership
          • Orient, train, teach
  • The Membership Culture Professional Staff
          • Earners vs. Spenders
          • Bomb the “silos”
          • Every contact counts
  • Case Study: Consortium for School Networking
    • It’s all in the details
  • Case Study: Consortium for School Networking
    • Word of Mouth
    • (again)
  • Case Study: Consortium for School Networking
    • Volunteers are your BEST resource
  • Case Study: Consortium for School Networking
    • DO sweat the small stuff
    • (sometimes)
  • Tie it all up! TIPS FOR THE SHOESTRING MARKETER
  • Your Turn Audience Q & A
  • Mark Your Calendars
    • 2010 Online Conference for Small Staff Associations
    • January 26-28, 2010
    • Visit www.asaecenter.org for more information
  • Contact Information Elizabeth Weaver Engel, MA, CAE Director of Marketing & Sponsorship NACHRI [email_address] 703.797.6041 Kathleen Wilson, CAE Executive Director NATLE [email_address] 850.668.6905 SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA