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Membership Marketing on a Shoestring Budget
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Membership Marketing on a Shoestring Budget

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Slides from a presentation at the 2014 California Society of Association Executives ELEVATE conference showing associations free and low-cost ways to market membership effectively.

Slides from a presentation at the 2014 California Society of Association Executives ELEVATE conference showing associations free and low-cost ways to market membership effectively.

Published in: Business

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  • Where are people from? How many people have taken your phone to the bathroom? More than once?
  • Transcript

    • 1. Membership Marketing on a Shoestring Budget CalSAE ELEVATE March 27, 2014
    • 2. introductions about me… about you… @ewengel
    • 3. agenda  five tips  stories  examples  table discussion  report out  crowdsourced tips  activity @ewengel
    • 4. tips  barter  email  WOM  customer service  DO sweat the small stuff @ewengel
    • 5. @ewengel 1. Barter!
    • 6. @ewengel 400,000 companies $12 billion (International Reciprocal Trade Association)
    • 7. @ewengel
    • 8. @ewengel 2. Email!
    • 9. @ewengel ROI of 4300% (Direct Marketing Association)
    • 10. @ewengel
    • 11. @ewengel 3. WOM!
    • 12. @ewengel 10%  1% 10-54% overall marketing impact (MarketShare & Keller Fay)
    • 13. @ewengel
    • 14. @ewengel 4. Customer Service!
    • 15. GOOD service… 87% told someone 33% told 5+ 52% bought more BAD service…. 95% told someone 54% told 5+ 55% switched providers @ewengel
    • 16. @ewengel
    • 17. @ewengel 5. DO sweat the small stuff!
    • 18. @ewengel
    • 19. @ewengel What are YOUR great ideas?
    • 20. @ewengel What will YOU do differently tomorrow?
    • 21. @ewengel getmespark.com/blog
    • 22. Keep in touch! Elizabeth Weaver Engel, M.A., CAE CEO & Chief Strategist Spark Consulting @ewengel ewengel@getmespark.com 202.468.3478 getmespark.com/blog @ewengel