It's All About Community

It’s All About Community
Using Social Media to Energize Your Chapter

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About Me
Elizabeth Weaver Engel, CAE
Director, Marketing and Sponsorship
National Association of Children’s Hospitals and Related Institutions (NACHRI)

Let’s Be Social!
Back channel rep?
Hashtag: #aafpalf
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About You
What are your most burning questions?
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About Social Media
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500+ million active users
50% log on in any given day
100 million users
44 million in the US
175 million users
Second largest search engine
Frequency graph: eMarketer
http://www.emarketer.com/Article.aspx?R=1008307&AspxAutoDetectCookieSupport=1

Setting Strategy
What are your goals?
How are you going to get there?
How will you KNOW you got there?
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Policies
Don’t re-invent the wheel
K.I.S.S.
Remember: your OTHER policies are all still in effect
Remember: your staff and members are ALREADY talking to each other
What we’re doing hasn’t changed, we just have new options for how we do it
Assessing and mitigating risk
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Common Elements
Follow all other applicable policies
Write in the first person
Be transparent
Be accurate
Be respectful and considerate
Respect copyright laws
Respect work commitments
Play by the rules
Don’t reveal confidential information
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Pay Attention To:
User guidelines for staff
User guidelines for volunteers
Crisis communications
Anti-trust
HIPPA
Intellectual Property
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Different Locations, Different Policies
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Homebase: Maintained by chapter, you own platform
Official Outpost: Maintained by chapter, you don’t own platform
Unofficial Outpost: Maintained by fan
The farther out you get, the less control you have.
Unofficial Outpost
Official Outpost
Homebase

Volunteer-Only Chapter
Focus: unofficial outposts
Start small
Build your audience
Facebook
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Single-Staff
Focus: listening and responding, managing volunteers
Start small
Build your audience
Twitter
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Communications Staff
Focus: using tools for member engagement, building relationships
Multi-channel
Influencers
Blog/wiki
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Where to find me…
Elizabeth Weaver Engel, CAE
Email: ewengel@nachri.org
Blog: http://thx4playing.blogspot.com
Phone: 703.797.6041
Twitter: @ewengel
LinkedIn: http://www.linkedin.com/in/ewengel
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http://thx4playing.blogspot.com	15
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It's All About Community

by Elizabeth Engel on Apr 28, 2011

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It’s All About Community — Presentation Transcript