• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

It's All About Community

on

  • 787 views

Presentation given by Elizabeth Weaver Engel, CAE on May 6, 2011 at the American Academy of Family Physicians' Annual Leadership Forum.

Presentation given by Elizabeth Weaver Engel, CAE on May 6, 2011 at the American Academy of Family Physicians' Annual Leadership Forum.

Statistics

Views

Total Views
787
Views on SlideShare
736
Embed Views
51

Actions

Likes
0
Downloads
2
Comments
0

8 Embeds 51

http://www.new.memberclicks.com 25
http://thx4playing.blogspot.com 17
http://www.memberclicks.com 3
http://memberclicks.com 2
http://webcache.googleusercontent.com 1
http://getmespark.com 1
http://blog.memberclicks.com 1
https://www.linkedin.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike LicenseCC Attribution-NonCommercial-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    It's All About Community It's All About Community Presentation Transcript

    • It’s All About Community
      Using Social Media to Energize Your Chapter
    • 2
      About Me
      Elizabeth Weaver Engel, CAE
      Director, Marketing and Sponsorship
      National Association of Children’s Hospitals and Related Institutions (NACHRI)
    • Let’s Be Social!
      Back channel rep?
      Hashtag: #aafpalf
      3
    • About You
      What are your most burning questions?
      4
    • About Social Media
      5
      500+ million active users
      50% log on in any given day
      100 million users
      44 million in the US
      175 million users
      Second largest search engine
      Frequency graph: eMarketer
      http://www.emarketer.com/Article.aspx?R=1008307&AspxAutoDetectCookieSupport=1
    • Setting Strategy
      What are your goals?
      How are you going to get there?
      How will you KNOW you got there?
      7
    • Policies
      Don’t re-invent the wheel
      K.I.S.S.
      Remember: your OTHER policies are all still in effect
      Remember: your staff and members are ALREADY talking to each other
      What we’re doing hasn’t changed, we just have new options for how we do it
      Assessing and mitigating risk
      8
    • Common Elements
      Follow all other applicable policies
      Write in the first person
      Be transparent
      Be accurate
      Be respectful and considerate
      Respect copyright laws
      Respect work commitments
      Play by the rules
      Don’t reveal confidential information  
      9
    • Pay Attention To:
      User guidelines for staff
      User guidelines for volunteers
      Crisis communications
      Anti-trust
      HIPPA
      Intellectual Property
      10
    • Different Locations, Different Policies
      11
      Homebase: Maintained by chapter, you own platform
      Official Outpost: Maintained by chapter, you don’t own platform
      Unofficial Outpost: Maintained by fan
      The farther out you get, the less control you have.
      Unofficial Outpost
      Official Outpost
      Homebase
    • Volunteer-Only Chapter
      Focus: unofficial outposts
      Start small
      Build your audience
      Facebook
      12
    • Single-Staff
      Focus: listening and responding, managing volunteers
      Start small
      Build your audience
      Twitter
      13
    • Communications Staff
      Focus: using tools for member engagement, building relationships
      Multi-channel
      Influencers
      Blog/wiki
      14
    • 15
    • 16
    • Where to find me…
      Elizabeth Weaver Engel, CAE
      Email: ewengel@nachri.org
      Blog: http://thx4playing.blogspot.com
      Phone: 703.797.6041
      Twitter: @ewengel
      LinkedIn: http://www.linkedin.com/in/ewengel
      17