Bridging the Gap: Using Social Media Effectively to Connect with Your Members

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Slides from panel presentation on social media at the 2012 Joint Commission on Sports Medicine and Science annual meeting. Panelists included Dave Ellis (CPSDA), David Saddler (NATA), Sarah Bild …

Slides from panel presentation on social media at the 2012 Joint Commission on Sports Medicine and Science annual meeting. Panelists included Dave Ellis (CPSDA), David Saddler (NATA), Sarah Bild (Gatorade), and Elizabeth Engel (CHA) as moderator

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  • 1. Bridging the Gap: Using Social Media Effectively to Connect with Your Members and Patients Joint Commission on Sports Medicine and Science Annual Meeting February 3, 2012
  • 2. Your Panelists
    • Sarah Bild, Senior Manager, Digital Strategy and Planning, Gatorade
    • Dave Ellis, President, Collegiate & Professional Sports Dietitians Association
    • David Sadler, Associate Executive Director of Programs and Services, National Athletic Trainers’ Association
    • Moderator: Elizabeth Weaver Engel, Director, Marketing & Sponsorship, Children’s Hospital Association
  • 3. Agenda
    • Setting the Stage
    • Strategy and Policy
    • Case Studies
      • Gatorade
      • CPSDA
      • NATA
    • Q&A
    • That’s a Wrap!
  • 4. Setting the Stage
    • Your Questions
    • Survey Results
  • 5. Setting the Stage http://socialtimes.com/2011-social-media-all-stars_b80729
  • 6. Setting the Stage 800+ million users, 50% log in on any given day, 350 million access through mobile device over 94 million people visit each month 90+ million users 100 million active users, 55% tweet from mobile devices second largest search engine (behind Google) 164+ million blogs
  • 7. (References)
    • FB: https://www.facebook.com/press/info.php?statistics
    • LI: http://www.booleanblackbelt.com/2011/09/linkedin-user-demographics-and-visitor-statistics-2011/
    • Google+: http://www.pcmag.com/article2/0,2817,2399108,00.asp
    • Twitter: http://gigaom.com/2011/09/08/twitter-ceo-we-have-100m-active-users/
    • Blogs: http://technorati.com/blogging/article/state-of-the-blogosphere-2011-part1/
  • 8. Setting Strategy
    • What are your goals?
    • How are you going to get there?
    • How will you KNOW you got there?
  • 9. Setting Policy
    • Don’t re-invent the wheel
    • K.I.S.S.
    • Assessing and mitigating risk
      • Remember: your OTHER policies are all still in effect
      • Remember: your staff and members are ALREADY talking to each other
    • What we’re doing hasn’t changed, we just have new options for how we do it
  • 10. Common Elements
    • Follow all other applicable policies
    • Write in the first person
    • Be transparent
    • Be accurate
    • Be respectful and considerate
    • Respect copyright laws
    • Respect work commitments
    • Play by the rules
    • Don’t reveal confidential information  
  • 11. Watch Out For…
    • User guidelines for staff v. user guidelines for volunteers
    • Crisis communications
    • Anti-trust
    • HIPPA
    • Intellectual Property
  • 12.
    • http://www.youtube.com/watch?v=3SuNx0UrnEo
  • 13. That’s a Wrap!
    • Sarah Bild
    • e: [email_address]
    • Dave Ellis, RD, CSCS
    • e: [email_address]
    • w: www.sportsrd.org / www.daveellisbio.com
    • fb: www.facebook.com/dave.r.ellis
    • t: @fuelingtactics
    • li: www.linkedin.com/in/daveellis1
    David Sadler e: [email_address] p: 972.532.8804 m: 214.284.0739 Elizabeth Weaver Engel, MA, CAE e: [email_address] b: thx4playing.blogspot.com t: @ewengel li: www.linkedin.com/in/ewengel p: 703.797.6041