Create Better Marketing Pieces!
10 tips in 20 minutes
March 14, 2014
1. Clear Call to Action

#10in20

@ewengel
Hubspot: 101 Examples of Effective Calls to Action
http://cdn2.hubspot.net/hub/53/file-13222290pdf/docs/ebooks/original%20...
2. Short > Long

#10in20

@ewengel
Copyblogger: The Long and Short of Copywriting
http://www.copyblogger.com/the-long-and-shortof-copywriting/

#10in20

@ewe...
3. Pictures > Text

#10in20

@ewengel
Slidecomet: Presentation Design Tips from the Masters
http://www.slideshare.net/slidecomet/presentationdesign-techniques-f...
4. Use color!

#10in20

@ewengel
Fast Company: The Science Behind Colors in Marketing
http://www.fastcompany.com/3009317/why-is-facebookblue-the-science-be...
5. Use heat mapping

#10in20

@ewengel
Free and Low-Cost Heat Mapping Tools
http://www.paulolyslager.com/heatmap-hot-or-not/

#10in20

@ewengel
6. THEIR voice, not yours

#10in20

@ewengel
Spark blog
http://getmespark.com/do-you-know-how-to-be-a-member/
http://getmespark.com/my-members-dont-read/

#10in20

@ew...
7. Proofread

#10in20

@ewengel
Need help? Grammar Girl to the rescue!
http://www.quickanddirtytips.com/grammar-girl

#10in20

@ewengel
8. Fonts

#10in20

@ewengel
Smashing Magazine: What Font Should I Use?
http://www.smashingmagazine.com/2010/12/14/whatfont-should-i-use-five-principle...
9. Integrated Campaign

#10in20

@ewengel
Webby Awards: Top Integrated Campaigns
http://winners.webbyawards.com/2013/interactiveadvertising-media/campaign-categorie...
10. Have some fun!

#10in20

@ewengel
Hubspot: 10 Most Remarkable Campaigns EVER
http://blog.hubspot.com/blog/tabid/6307/bid/34027/The-Top10-Most-Remarkable-Mar...
Keep in touch!
Elizabeth Weaver Engel, CAE
CEO & Chief Strategist
Spark Consulting
@ewengel
ewengel@getmespark.com
202.468...
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10 Tips for Better Association Marketing Pieces

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Presentation by Elizabeth Weaver Engel, M.A., CAE for the 2014 Associations 101 free webinar series. Find out more at http://a101.peachnewmedia.com/store/provider/provider09.php?.

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10 Tips for Better Association Marketing Pieces

  1. 1. Create Better Marketing Pieces! 10 tips in 20 minutes March 14, 2014
  2. 2. 1. Clear Call to Action #10in20 @ewengel
  3. 3. Hubspot: 101 Examples of Effective Calls to Action http://cdn2.hubspot.net/hub/53/file-13222290pdf/docs/ebooks/original%20files/hbebook20120307.pdf #10in20 @ewengel
  4. 4. 2. Short > Long #10in20 @ewengel
  5. 5. Copyblogger: The Long and Short of Copywriting http://www.copyblogger.com/the-long-and-shortof-copywriting/ #10in20 @ewengel
  6. 6. 3. Pictures > Text #10in20 @ewengel
  7. 7. Slidecomet: Presentation Design Tips from the Masters http://www.slideshare.net/slidecomet/presentationdesign-techniques-from-the-masters-by-slidecomet #10in20 @ewengel
  8. 8. 4. Use color! #10in20 @ewengel
  9. 9. Fast Company: The Science Behind Colors in Marketing http://www.fastcompany.com/3009317/why-is-facebookblue-the-science-behind-colors-in-marketing #10in20 @ewengel
  10. 10. 5. Use heat mapping #10in20 @ewengel
  11. 11. Free and Low-Cost Heat Mapping Tools http://www.paulolyslager.com/heatmap-hot-or-not/ #10in20 @ewengel
  12. 12. 6. THEIR voice, not yours #10in20 @ewengel
  13. 13. Spark blog http://getmespark.com/do-you-know-how-to-be-a-member/ http://getmespark.com/my-members-dont-read/ #10in20 @ewengel
  14. 14. 7. Proofread #10in20 @ewengel
  15. 15. Need help? Grammar Girl to the rescue! http://www.quickanddirtytips.com/grammar-girl #10in20 @ewengel
  16. 16. 8. Fonts #10in20 @ewengel
  17. 17. Smashing Magazine: What Font Should I Use? http://www.smashingmagazine.com/2010/12/14/whatfont-should-i-use-five-principles-for-choosing-and-usingtypefaces/ #10in20 @ewengel
  18. 18. 9. Integrated Campaign #10in20 @ewengel
  19. 19. Webby Awards: Top Integrated Campaigns http://winners.webbyawards.com/2013/interactiveadvertising-media/campaign-categories/integratedcampaigns #10in20 @ewengel
  20. 20. 10. Have some fun! #10in20 @ewengel
  21. 21. Hubspot: 10 Most Remarkable Campaigns EVER http://blog.hubspot.com/blog/tabid/6307/bid/34027/The-Top10-Most-Remarkable-Marketing-Campaigns-EVERSlideshow.aspx #10in20 @ewengel
  22. 22. Keep in touch! Elizabeth Weaver Engel, CAE CEO & Chief Strategist Spark Consulting @ewengel ewengel@getmespark.com 202.468.3478 #10in20 @ewengel

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