Optimisation   Level 2, 20 Chandos Street                       Ph: (02) 9438 5633   St Leonards 2065                     ...
Why should you care?• Search Engines integrate video  results into Search Engine Results  Pages (SERPs)• YouTube receives ...
Optimise your Findability           All YouTube videos have their own page with a unique URL.YouTube creates HTML meta tag...
Other Findability Factors                There are a number of other factors that        affect the position and visibilit...
Where do I start?8 Step YouTube Optimisation   1.   Title                                                    Quality Conte...
1. Picking a TitleTitle must haves:• Be descriptive so it can be easily                                                   ...
2. Optimising Meta Data                                                                     LinksMeta data must haves:•Enc...
3. Clickable Lead ImageThe lead image of your video isincredibly important in encouraging                    Engaging, rel...
4. Enable embeddingEnabling the “embed code”will allow others to easilyshare your video.This is particularly useful forSoc...
5. Upload Subtitles/CaptionsAdding captions to your videowill:                                                            ...
6. Increase interactivity  Within the contents of the video you can also encourage people to comment,  like, share and int...
7. Compelling ContentEnsure that your content is true                    to the title.    • Conflicting or misleading cont...
8. Promote and Promote AgainLeverage your social media platforms and distribute your YouTube videoand YouTube channel thro...
www.ewebmarketing.com.au                                 Call 1300 785 122Sydney Office                      Ph: (02) 9438...
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You Tube Optimisation

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How to optimise your video content for online search.

For more SEO tips and tricks for your business, visit our site: http://www.ewebmarketing.com.au/

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You Tube Optimisation

  1. 1. Optimisation Level 2, 20 Chandos Street Ph: (02) 9438 5633 St Leonards 2065 Fax: (02) 9436 0081 NSW Australia support@ewebmarketing.com.au E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 1
  2. 2. Why should you care?• Search Engines integrate video results into Search Engine Results Pages (SERPs)• YouTube receives over 2 billion views daily• YouTube videos are mobile friendly and more than 200 million YouTube views occur on mobile devices per day• With Google shifting further towards universal search results, you should not ignore optimising your videos for search. E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 2
  3. 3. Optimise your Findability All YouTube videos have their own page with a unique URL.YouTube creates HTML meta tags for video pages based on different page elements. VIDEO TITLE THE TITLE TAG VIDEO DESCRIPTION THE META DESCRIPTION TAG THE YOUTUBE TAG THE META KEYWORDS TAG Having optimised title, description and YouTube tags increases your video’s findability in both YouTube and from non-video SERPs. E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 3
  4. 4. Other Findability Factors There are a number of other factors that affect the position and visibility of your YouTube videos. Views and frequency Video Responses Likes and Dislikes Subscribers Playlist additions Favourites Flagging Embeds and inbound links Shares Honors Comments Channel views Age of Video Engaging, interactive videos that are can be easily sharedaffects your video’s findability in both YouTube and from non-video SERPs E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 4
  5. 5. Where do I start?8 Step YouTube Optimisation 1. Title Quality Content 2. Meta Data 3. Lead Image 4. Embedding 5. Subtitles/Captions 6. Interactivity Video Audience Optimisation 7. Content 8. Promote and Promote Again E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 5
  6. 6. 1. Picking a TitleTitle must haves:• Be descriptive so it can be easily Make sure it fits!searched for• Include any keywords relevant to Keywords!the content• Be concise - long titles areshortened in search results• Be engaging to encourage people towatch your videos E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 6
  7. 7. 2. Optimising Meta Data LinksMeta data must haves:•Encourage clicks to your website byadding a link in the first line of the Descriptive Contentdescription so that all viewers cansee it• Be descriptive with your content Keywords• Include relevant keywords in yourdescription• Pick a category that is relevant• Use a moderate number of tagswhich are relevant to the video’s Categorycontent and to your audience Moderate Tags E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 7
  8. 8. 3. Clickable Lead ImageThe lead image of your video isincredibly important in encouraging Engaging, relevant, works with title!people to watch your videos. Onceyou’re past this hurdle, its up to yourcontent to do the work!Lead image must haves:• Visually engaging Views• Relevant to the target audience• Works with your title to tell anengaging story E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 8
  9. 9. 4. Enable embeddingEnabling the “embed code”will allow others to easilyshare your video.This is particularly useful forSocial Media sharing such asFacebook or Twitter.You can also add anannotation to your video to Encourages Sharingencourage people to embedthe video to their website E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 9
  10. 10. 5. Upload Subtitles/CaptionsAdding captions to your videowill: User friendly options• Allows Google to understand whatthe video contains• Allows users from other countriesto understand your video content• Allows users with hearingdisadvantages to understand yourvideo content E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 10
  11. 11. 6. Increase interactivity Within the contents of the video you can also encourage people to comment, like, share and interact. This will also increase your chances of getting listed in YouTube’s most viewed, discussed, liked, trending and favourited.Increase interactivity:• Adding annotations to link to other videos Call to actionon your page• Adding annotations to encouragesubscribers to sign up• Add video responses to appropriate videos• Post bulletins to alert friends andsubscribers to new videos andannouncements Link to Videos E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 11
  12. 12. 7. Compelling ContentEnsure that your content is true to the title. • Conflicting or misleading content will mean users are inclined to dislike your video. • Ensure that your video and sound quality is user friendly. • Take advantage of the High Definition option so your viewers have a better experience. E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 12
  13. 13. 8. Promote and Promote AgainLeverage your social media platforms and distribute your YouTube videoand YouTube channel throughout your website, blog, social media pages. Tweet It! Share It! Blog It! Like It!Tell your friends and colleagues to do the same! E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 13
  14. 14. www.ewebmarketing.com.au Call 1300 785 122Sydney Office Ph: (02) 9438 5633Level 2, 20 Chandos Street Fax: (02) 9436 0081St Leonards 2065 NSW Australia support@ewebmarketing.com.au E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 14

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