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Social MediaStrategy Roadmap                    Level 2, 20 Chandos Street                      Ph: (02) 9438 5633        ...
Laying the foundationis the key to     success                E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065...
Commitment to executewhat is planned will mean      you don’t failExecution will mean less wasted resources         This i...
Without consistency there  is no way to measure       performance  Allows you to remain top of mind Allows you to measur...
The online landscape iscontinually changing, you need to be flexible to be       successful.   Review your strategies and...
Workshop Q’s           Level 2, 20 Chandos Street                      Ph: (02) 9438 5633           St Leonards 2065      ...
Workshop Q’s   To increase customer referrals                 E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065...
Workshop Q’sTo increase positive brand mentions       by 50% over 6 months                 E-Web Marketing Level 2, 20 Cha...
Workshop Q’s    We will use Facebook, Twitter, Pinterest and community forums as         our social channels.             ...
Workshop Q’s Facebook – Share tips and tricks that our customers can use to improve   their experience with our products....
Workshop Q’s    Encourage our existing e-mail database to join our social channels           and participate              ...
Workshop Q’s   Create reports with the most         important KPI’s                E-Web Marketing Level 2, 20 Chandos Str...
Thank YouNow more on Social Media ROI                                Level 2, 20 Chandos Street                      Ph: (...
www.ewebmarketing.com.au                                 Call 1300 785 122Sydney Office                       Ph: (02) 943...
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Social Media Workshop @ E-Web Marketing

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Hosted by E-Web Marketing's Head of Social Media, Wendy Huang.

How to build a strategy roadmap

Published in: Technology, Business
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Transcript of "Social Media Workshop @ E-Web Marketing"

  1. 1. Social MediaStrategy Roadmap Level 2, 20 Chandos Street Ph: (02) 9438 5633 St Leonards 2065 Fax: (02) 9436 0081 NSW Australia support@ewebmarketing.com.au E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 1
  2. 2. Laying the foundationis the key to success E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 2
  3. 3. Commitment to executewhat is planned will mean you don’t failExecution will mean less wasted resources This is self explanatory E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 3
  4. 4. Without consistency there is no way to measure performance  Allows you to remain top of mind Allows you to measure your strategy over time Creates expectation of more content E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 4
  5. 5. The online landscape iscontinually changing, you need to be flexible to be successful.  Review your strategies and performances regularly Do more of what works, and less of what doesn’t E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 5
  6. 6. Workshop Q’s Level 2, 20 Chandos Street Ph: (02) 9438 5633 St Leonards 2065 Fax: (02) 9436 0081 NSW Australia support@ewebmarketing.com.au E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 6
  7. 7. Workshop Q’s To increase customer referrals E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 7
  8. 8. Workshop Q’sTo increase positive brand mentions by 50% over 6 months E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 8
  9. 9. Workshop Q’s We will use Facebook, Twitter, Pinterest and community forums as our social channels. E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 9
  10. 10. Workshop Q’s Facebook – Share tips and tricks that our customers can use to improve their experience with our products. Incorporate like buttons to ensure they have easy ways to share our content  Tweet interesting facts about our product to encourage Retweets  Create and upload content to our pinboard to ensure our product is available to share on Pinterest and actively ask customers to participate. E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 10
  11. 11. Workshop Q’s Encourage our existing e-mail database to join our social channels and participate E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 11
  12. 12. Workshop Q’s Create reports with the most important KPI’s E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 12
  13. 13. Thank YouNow more on Social Media ROI Level 2, 20 Chandos Street Ph: (02) 9438 5633 St Leonards 2065 Fax: (02) 9436 0081 NSW Australia support@ewebmarketing.com.au E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 13
  14. 14. www.ewebmarketing.com.au Call 1300 785 122Sydney Office Ph: (02) 9438 5633Level 2, 20 Chandos Street Fax: (02) 9436 0081St Leonards 2065 NSW Australia support@ewebmarketing.com.au E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 14
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