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Social Media Optimisation

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A very beginner-level overview of social media, the rules of social media optimisation, and some of the well-known sites. …

A very beginner-level overview of social media, the rules of social media optimisation, and some of the well-known sites.

For more Social Media tips and tricks for your business, visit http://www.socialmediamarketing.com.au and http://www.ewebmarketing.com.au

Published in Business , Technology
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  • 1. Social Media Optimisation Joshua Hay www.ewebmarketing.com.au [email_address]
  • 2. Topics Covered
    • What is Social Media Marketing?
    • Blogging and common blog platforms
    • RSS Feeds & Syndication
    • Social Bookmarking / Recommendation
    • Social Content (Videos / Photos)
    • Wikis & User Generated Content
    • Important Points
  • 3. What is Social Media Marketing?
    • Combines the goals of internet marketing with social media sites.
    • Often viral marketing to build idea or brand awareness, increase visibility, and/or sell a product or service.
    • Can also include online reputation management.
    • Also assists SEO!
  • 4. 5 Original Rules of SMO
    • Increase your linkability.
    • Make tagging and bookmarking easy.
    • Reward inbound links.
    • Help your content travel.
    • Encourage the mashup.
    “ SMO” Orignally coined by Rohit Bhargava
  • 5. Rules 6 and 7
    • Be a user resource, even if it doesn’t help you.
    • Reward helpful and valuable users.
  • 6. So what is a blog?
    • An easy to use CMS.
    • Commentary, News, Info or Personal.
    • Text, Images, Videos, Music, Podcasts.
    • Permalinks , Blogrolls & Trackbacks .
    • More than 71 million of them!
  • 7. Common Blogging Platforms
    • Free vs Paid
    • Hosted externally?
    • Plugins / Widgets
    • Blog Templates
    • Traffic statistics
    • Setup
    • Modification
    www.blogger.com www.typepad.com www.movabletype.com www.wordpress.org
  • 8. Blogger – Example Blog
  • 9. Wordpress – Example Blog
  • 10. Wordpress – Admin
  • 11. Wordpress – Write Article
  • 12. RSS Feeds - “Really Simple Syndication”
    • Lists updated content from a website live.
    • Can be used for syndication ( build links and traffic ).
    • Increase return visits.
    • Track topics or reputation.
    • Subscribe using a feed reader.
  • 13. Technorati ( www.technorati.com )
    • “ Indexes the live web within minutes”.
    • Most blogging scripts send a ping automatically.
    • Search for up to date info based on tags.
    • Claim your blog here to tag it and track its popularity.
    • Blogs ranked based on referring sources.
    • You can track what others are saying about your services or products.
  • 14. Social Bookmarking / Recommendation
    • Users bookmark/submit sites, articles, pictures, videos they enjoy or find relevant.
    • Items tagged with relevant keywords.
    • Others read/view and then agree/disagree.
    • Voting & commenting runs the show.
  • 15. Bookmarking Links
  • 16. Digg ( www.digg.com )
    • Save time by searching what others have already found.
    • Submit (Digg) your articles to a category.
    • Digg/Bury (vote on) existing articles.
    • Get “Dugg” by others.
    • The Digg Effect.
    • Best articles for 1st page.
  • 17. Digg – Home Page
  • 18. Del.icio.us ( del.icio.us )
    • Like browser favourites except stored online for anyone / anywhere access.
    • Your bookmarks are shared with others.
    • Explore others’ bookmarks by searching tags and comments using keywords.
    • Have multiple contributors to one account.
    • Create a feed for your bookmarks or subscribe to other peoples feeds.
  • 19. Del.icio.us - Home Page
  • 20. Del.icio.us - Search Page
  • 21. StumbleUpon ( www.stumbleupon.com )
    • Stumble or StumbleThru sites related to your categories of interest.
    • Discover sites/pages and Stumble them (your own ones too… duh!).
    • Thumbs up or Thumbs down sites and attach comments.
    • Subscribe to people who Stumble great sites to see more of their findings.
  • 22. StumbleUpon – Home Page
  • 23. StumbleUpon – Tag Page
  • 24. Social Content (Videos / Photos)
    • Users can upload, view, share and get feedback on their work.
    • The public can search for, view, and subscribe to content that interests them based on tagging, channels, titles and descriptions.
    • Perfect for creating a viral buzz about your brand or product(s).
    • Great way to build some extra traffic .
  • 25. Flickr ( www.flickr.com )
    • Leading free online photo album storage.
    • Upload direct, via email or from a phone.
    • Organise photos into collections and sets.
    • Tag photos with keywords to keep track of, and help them get found by others.
    • Map where the photos were taken.
    • Blog the photos and create a profile page that sends you traffic.
  • 26. Flickr – Photo Upload
  • 27. Flickr – Tag & Describe
  • 28. Flickr – Review & Blog Them!
  • 29. Flickr – Photo Screen
  • 30. YouTube ( www.youtube.com )
    • Most popular video sharing site.
    • 4 th highest traffic rank on the web.
    • Upwards of 65,000 submissions daily.
    • Millions of members, billions of page views.
    • Upload, tag, share, comment, embed.
    • Videos streamed live using flash player.
    • Easily syndicated.
  • 31. YouTube – Video Screen
  • 32. YouTube – Member Screen
  • 33. User Generated Content
    • “ They write the content, you keep the revenue!”
    • Includes digital video, blogging, podcasting, news, gossip, research, mobile phone photography and wikis.
    • Must be monitored.
    • Higher level of trust because it is created by our peers.
  • 34. Example of UGC - Eatability
  • 35. Example of UGC – News.com.au
  • 36. Wikipedia ( www.wikipedia.org )
    • Largest Social Media site on the net.
    • Ranks ridiculously well in Google.
    • Run on completely user-generated content.
    • Users can create, edit, expand and update content from within their browsers.
    • But beware of the fully devoted geeks.
  • 37. Wikipedia – Article Page
  • 38. Wikipedia – Article Page
  • 39. Wikipedia – Edit Page
  • 40. AboutUs – Wiki Article ( www.aboutus.org )
  • 41. Important Thinking Points!
    • Blog as a real person, NOT under a company name or as a fictional character.
    • It’s not just about building traffic but also about opening a dialogue and connecting with your market.
  • 42. Important Thinking Points!
    • NOT the place to be pushing for sales.
    • In order to be most successful - think outside the box.
    • You cannot silence the geeks!
  • 43. Thanks Everyone!
    • Feel free to contact me!
    • Joshua Hay
    • 1300 785 122
    • [email_address]
    • www.ewebmarketing.com.au
    • www.socialmediamarketing.com.au
    Source: Photobucket.com “cool” search
  • 44. Question Time
    • Feel free to contact me!
    • Joshua Hay
    • 1300 785 122
    • [email_address]
    • www.ewebmarketing.com.au
    • www.socialmediamarketing.com.au
    Source: Flickr.com “puzzled” search