Introduction to Search Engine Optimisation

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How does search engine oprimisation (SEO) work? What are some of the common SEO factors? This beginner level presentation is a quick guide to get you up to speed to how search engines operate.

For more SEO tips and tricks for your business, visit our site: http://www.ewebmarketing.com.au/

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Introduction to Search Engine Optimisation

  1. 1. Introduction To SearchEngine OptimizationOVERVIEW Level 2, 20 Chandos Street Ph: (02) 9438 5633 St Leonards 2065 Fax: (02) 9436 0081 NSW Australia support@ewebmarketing.com.au E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 1
  2. 2. How search engines readWhat humans see What Google sees E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 2
  3. 3. What is a search engine algorithm?• Millions of lines of code• Determines search intent• Judges what is important, useful and relevant• Displays results through a ranking system E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 3
  4. 4. How does it decide rankings?THE CLAP ACRONYM•Content – Is this page relevant to the term I am searching for?•Links – How many votes does this website have?•Age – How long has this website been around?•Pages – Is this website a leaflet or a 1000 page book? E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 4
  5. 5. Content is king It tells search engines what a website is about Imagine a book withoutany words – that is what awebsite without text looks like to Google! E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 5
  6. 6. Links E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 6
  7. 7. Age E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 7
  8. 8. Pages E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 8
  9. 9. Module Review• What is a search engine algorithm?• How do search engines read a website?• What does CLAP stand for? E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 9
  10. 10. www.ewebmarketing.com.au Call 1300 785 122Sydney Office Ph: (02) 9438 5633Level 2, 20 Chandos Street Fax: (02) 9436 0081St Leonards 2065 NSW Australia support@ewebmarketing.com.au E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 10

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