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Introduction to SEO: Domain and Linking Structure
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Introduction to SEO: Domain and Linking Structure

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- What is an example of a good URL structure? …

- What is an example of a good URL structure?
- What is an example of a good domain structure?
- What is site architecture?
- How does subdomain authority transfer work?

Find out more about SEO: http://www.ewebmarketing.com.au

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  • 1. Introduction To SearchEngine OptimizationDOMAIN & LINKING STRUCTURE Level 2, 20 Chandos Street Ph: (02) 9438 5633 St Leonards 2065 Fax: (02) 9436 0081 NSW Australia support@ewebmarketing.com.au E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 1
  • 2. StructureStructure is the tree from which a website’s authority grows E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 2
  • 3. Types of Structure: DomainWhat is Domain Structure? •The ordering of pages throughout a website. •Imagine a tree trunk as thehomepage, branching off to all the other categories and sub- pages. E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 3
  • 4. Domain Structure example.com.au/category2/page2/post2example.com.au/category2/page2/post1 example.com.au/catergory2/page2/post2 example.com.au/category2/page2 example.com.au/category2/page1 example.com.au/catergory2/page3 example.com.au/category2 example.com.au/category1 example.com.au/catergory3 example.com.au E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 4
  • 5. Types of Structure: URLWhat is URL Structure?The naming and ordering of the URLs within a website. Website URLsshould be easy for both search engines and people to understand. “A sites URL structure should be as simple as possible. Consider organizing your content so thatURLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers)” - Excerpt from Google WebMaster Tools. E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 5
  • 6. Examples of a Bad and Good URL E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 6
  • 7. Types of Structure: Site ArchitectureWhat is Site Architecture?An approach to the design and planning of websites whichinvolves technical, aesthetic and functional criteria.How a site is built greatly influences how well andhow quickly Google can look through it for relevantcontent when a user inputs a specific query. E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 7
  • 8. Imbalanced Site Architecture E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 8
  • 9. Balanced Site Architecture E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 9
  • 10. Types of Structure: SubdomainsWhat is a Subdomain?Subdomains are the third level domains used to organise your web content:• http://www.yoursite.com is the regular URL without a subdomain• http://products.yoursite.com is an URL with sub domain “products”Here the:.com is the first level domainyoursite is the second level domainproducts is the third level domain E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 10
  • 11. Subdomains Authority Transfer Domain authority is never transferred to sub domains, but it is from sub domains. E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 11
  • 12. Review• What is an example of a good URL structure?• What is an example of a good domain structure?• What is site architecture?• How does subdomain authority transfer work? E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 12
  • 13. www.ewebmarketing.com.au Call 1300 785 122Sydney Office Ph: (02) 9438 5633Level 2, 20 Chandos Street Fax: (02) 9436 0081St Leonards 2065 NSW Australia support@ewebmarketing.com.au E-Web Marketing Level 2, 20 Chandos Street, St Leonards 2065, NSW Australia Ph: (02) 9438 5633 Fax: (02) 9436 0081 Online: www. ewebmarketing.com.au 13

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