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9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
9 Ways To Plan Your Content
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9 Ways To Plan Your Content

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Some quick tips to how to sit down and plan your content before you spend any marketing dollars! …

Some quick tips to how to sit down and plan your content before you spend any marketing dollars!

For the full list of content writing tips, visit: http://www.ewebmarketing.com.au/blog/content-writing-tips-seo/

Published in: Marketing, Technology, Sports
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Transcript

  • 1. 9 Ways to Plan Your Content
  • 2. #1 Set goals
  • 3. Maybe not like this one (shows displaced goal netting)
  • 4. For each piece of content
  • 5. What action do you want your audience to take?
  • 6. What action do you want them to take? Read your page?
  • 7. What action do you want them to take? Read your page? Leave a Comment?
  • 8. What action do you want them to take? Read your page? Leave a Comment? Sign Up?
  • 9. What action do you want them to take? Read your page? Leave a Comment? Sign Up? Download?
  • 10. What action do you want them to take? Read your page? Leave a Comment? Sign Up? Download? Or Make an enquiry?
  • 11. #2 Set KPI’S
  • 12. Once your goals are set
  • 13. Measure their performance
  • 14. For example, downloading and other ‘events’ can easily be tracked in Google Analytics
  • 15. For example, downloading and other ‘events’ can easily be tracked in Google Analytics with a few snippets of code. https://support.google.com/analytics/bin/answer.py?hl=en-GB&answer=1136922
  • 16. #3 Use an editorial calendar
  • 17. If you have multiple categories, products or services,
  • 18. creating an editorial calendar is a great way to evenly publish content based on your core business.
  • 19. #4 Use existing calendar dates
  • 20. It’d be a crime NOT to take advantage of key holidays!
  • 21. Other dates: - Public Holidays [Australia day] - International days [International speak like a pirate day]
  • 22. Other dates: - Key industry dates [Boxing day sales] - Special weekly posts [Happy Friday]
  • 23. #5 Use personas
  • 24. Writing becomes easier…
  • 25. when you know who your audience is.
  • 26. By creating personas….
  • 27. You can set a consistent tone in your messaging and appeal to a broad range of readers
  • 28. HubSpot wrote a great piece about creating marketing personas for conttent marketing.
  • 29. #6 Consult stakeholders
  • 30. Which areas of the business do they want to be pushing through content writing and SEO?
  • 31. Example: Product 1, Product 2, Marketing, Sales, Specials…
  • 32. #7 Research
  • 33. It’s great to read other blogs for inspiration…
  • 34. but be sure to double check your facts before sharing what another blog has told you.
  • 35. If you want to be authoritative, don’t make the mistake of not cross-checking your facts
  • 36. #8 Plan for Devices
  • 37. with the rising use of mobile and tablet devices
  • 38. It is more important than ever to ensure that your website and other pieces of content are accessible and responsive to the various screen resolutions Image credit: http://www.responsivedesignchecker.c om/images/int1.jpg
  • 39. And finally…
  • 40. #9 Plan Structure
  • 41. Start with the headings to list the topics you want to write about
  • 42. and then fill the content in between.
  • 43. By doing so, you stay on topic and stay relevant to your headline.
  • 44. So to recap…
  • 45. Set goals Set KPIs Use an editorial calendar Use existing calendar dates Use Personas Consult with Stakeholders Research Plan for devices Plan the structure
  • 46. Thank you (now get planning!)
  • 47. FOR MORE DIGITAL MARKETING TIPS VISIT: EWEBMARKETING.COM.AU/BLOG TWITTER: @EWEBERS FB: EWEBMARKETING
  • 48. Image Credits: goals by telemetry9 http://www.flickr.com/photos/telemetry9/3320043892/ (Attribution/Share Alike License) stairways to ? (cc) by marfis75 http://www.flickr.com/photos/marfis75/6487647149/ (Attribution/Share Alike License) Calendar Card - January by Joe Lanman http://www.flickr.com/photos/joelanman/366190064/ (Attribution License) Wanted: Santa Claus by kevin dooley http://www.flickr.com/photos/pagedooley/3124443099/ (Attribution License) Madonna Galore / Million Visions by Village9991 http://www.flickr.com/photos/village9991/2329405200/ (Attribution/Share Alike License) GN7_0964-2 by IRRI Images http://www.flickr.com/photos/ricephotos/9399568672/ (Attribution License) North Carolina's research triangle: spearhead of a scientific approach in the development of modern science industries, page 24 (1950s) by Government & Heritage Library, State Library of NC http://www.flickr.com/photos/statelibrarync/6126465911/ (Attribution License) the iOS family pile (2012) by Blake Patterson http://www.flickr.com/photos/blakespot/6860486028/ (Attribution License) http://www.responsivedesignchecker.com/images/int1.jpg Welcome to the Vehicle Assembly Building (VAB) by Steve Jurvetson http://www.flickr.com/photos/jurvetson/6930947684/ (Attribution License)

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