9 Tips for Outsourcing Content

710 views
595 views

Published on

Outsourcing content is nothing new. Whether through an agency or a freelancer, with these nine simple tips, it can be easy for any small business

0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
710
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
35
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

9 Tips for Outsourcing Content

  1. 1. 9 Tips for Outsourcing Content By E-Web Marketing
  2. 2. Outsourcing content writing is perfect for businesses that want to begin content marketing…
  3. 3. … but don’t have the time
  4. 4. Outsourcing is not without its faults
  5. 5. Some ‘writers’ don’t have writing skills
  6. 6. Some writers don’t listen to what you want
  7. 7. Some writers want to take you on a ride…
  8. 8. …but some create exactly what you asked for, on time, and under budget.
  9. 9. You want this kind!
  10. 10. Here’s how to find them…
  11. 11. #1 Reputation Matters
  12. 12. Connect with freelancers through reputable services
  13. 13. For example: Elance, Guru.com,
  14. 14. #2 – LOOK FOR SEO EXPERIENCE
  15. 15. You can hit two birds with one stone.. Figuratively speaking!
  16. 16. By having your writer optimise your content for targeted keywords
  17. 17. ..and format the structure for readability
  18. 18. #3 – Create a brief
  19. 19. Briefs minimise the costs of revisions
  20. 20. They do this by outlining: - The contents purpose for the overall business goal
  21. 21. They do this by outlining: - The contents purpose for the overall business goal - The message you want your content to send
  22. 22. #4 – Don’t be cheap
  23. 23. With content, you get what you pay for.
  24. 24. And quality trumps quantity
  25. 25. It is better to get one piece of content that converts well…
  26. 26. Than 5 pages of content that don’t convert at all
  27. 27. #5 – Communicate with your writers
  28. 28. Give the writer channels to ask questions that may not be covered by the brief. E.g. Skype
  29. 29. #6 – Stay local
  30. 30. • Look for writers based in your country
  31. 31. • Or have a experience in writing in your preferred language.
  32. 32. • This helps reduce any spelling and grammar issues..
  33. 33. • And the writer will be more aware of local regulations/legalities
  34. 34. • #7 – Ask students
  35. 35. • Seek out uni graduates who exhibit a passion for your industry and writing
  36. 36. • They’ll earn extra income and a portfolio of work
  37. 37. • And you’ll get a stronger online presence
  38. 38. • #8 – Ask employees
  39. 39. • Who else knows your business better than your employees?
  40. 40. • #9 Create a style guide
  41. 41. • Style guides create consistency in a brand’s tone, voice, and grammar
  42. 42. • So to recap…
  43. 43. • Thank you! (Now get creating!)

×