33 Tips for Writing Engaging Content
#1 Start with Why
Before you write, establish:
- WHY is this valuable to readers?
- WHY does this matter now?
If you cannot answer the ‘why’,
your readers will question the time
they spend with you.
#2 – Think outside the box
Use an

Why Finding
Home Insurance
outlandish statement to
Quotes is Like
envoke curiosity
Giving Birth
#3 - Use Numbers
Turn large pieces of content into
consumable lists
#4 – Ask a question
Open the conversation to readers
in your comments section
#5 – Proofread your work
Nothing disrupts the reading
experience (and loses credibility)
faster than a misspelled word.
#6 – Stay on topic
Keep to your title and keyword
throughout the post to stay
relevant
#7 – Tell a story
Keep readers guessing what will
happen next!
#8 – Be transparent and deliver
If you promise in your title, deliver
in your content
#9 – Show examples
Examples reinforce your content
and provides additional context
#10 – Create emotion in your
headlines
Try using some of Copyblogger’s
Trigger Words to invoke feelings
inside your content.
#11 – Benefits over features
People are more interested in
knowing their needs can be met,
over how they can be met.
#12 – Curate like a pro
Provide your own additional
insights instead of rehashing what
has already been said
#13 – Use images
Some things are best
communicated with an image
#14 – Use ALT tags
Great for users with accessibility
issues… and SEO
#15 – Use your Unique Selling
Points (USP’s)
Show your audience why you’re
different
#16 – Consult experts
Stuck for ideas? Talented content
specialists can generate content
ideas for a range of industries.
#17 – Show love to your other
content
Use internal links to keep users on
your website
#18 – Use descriptive anchor text
on links
Descriptive anchor text will help
your content flow
#19 – Use appropriate tone
Know which language to use for
your demographic
#20 – Plan your time
Use a content calendar to plan
writing well in advance
#21 – Optimise font size
Make sure your content can be
read. Minimum 12pt for web fonts.
#22 – Optimise your font-face
San-serif fonts are easier to read
online than serif fonts
#23 – Optimise your color scheme
Select a font color that’s darker
than your overall background
#24 – Format your content
According to Smashing Magazine,
optimal number of characters per
line for reading on the web is
between 55 and 75.
#25 – Be succinct
Make their answers easier to find
#26 – Show consistency
Use a template for repetitive
content. E.g. product descriptions
#27 – Use quotes
As Dorothy L. Sayers said, “I always
have a quotation for everything – it
saves for original thinking“.
#28 – Be Helpful
Helpful content is
long-lasting evergreen content.
#29 – Understand the law
Be mindful of what you can and
cannot write about. Stay informed
with a legal resource for online
writing.
#30 Don’t talk nonsense
Use language that your readers
understand over the buzzword of
the day.
#31 – Your readers are #1
Keep your ego out of your copy for
a better reading experience.
#32 - Solve a problem
When you’ve finished writing, ask
– have I solved a problem here?
#33 – P.S.
Use postscripts to remind,
persuade and create a stronger
sense of urgency.
Thank you
(Now get writing!)
FOR MORE DIGITAL MARKETING TIPS
VISIT:
EWEBMARKETING.COM.AU/BLOG
TWITTER: @EWEBERS
FB: EWEBMARKETING
Image Credits

[puamelia] via Flickr http://www.flickr.com/photos/ykjc9/3144454790/ - Attribution-ShareAlike License
[puam...
Image Credits

GiPereira via Flickr http://www.flickr.com/photos/gikapereira/4564002231/ - Attribution-ShareAlike License
...
Image Credits

Nomadic Lass via Flickr http://www.flickr.com/photos/nomadic_lass/6939709197/ - Attribution-ShareAlike Lice...
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33 Tips for Writing Engaging Content

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What makes a piece of content, 'high-quality'? What can you do to keep readers engaged, and coming back for more?

All these question (and more), can be found in our presentation, "33 Tips for Writing Engaging Content".

For our full list of content writing tips, visit our blog: http://www.ewebmarketing.com.au/blog/content-writing-tips-seo/

Image credits can be found in the final slides, thank you to all who licensed their images for use.

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33 Tips for Writing Engaging Content

  1. 1. 33 Tips for Writing Engaging Content
  2. 2. #1 Start with Why
  3. 3. Before you write, establish: - WHY is this valuable to readers? - WHY does this matter now?
  4. 4. If you cannot answer the ‘why’, your readers will question the time they spend with you.
  5. 5. #2 – Think outside the box
  6. 6. Use an Why Finding Home Insurance outlandish statement to Quotes is Like envoke curiosity Giving Birth
  7. 7. #3 - Use Numbers
  8. 8. Turn large pieces of content into consumable lists
  9. 9. #4 – Ask a question
  10. 10. Open the conversation to readers in your comments section
  11. 11. #5 – Proofread your work
  12. 12. Nothing disrupts the reading experience (and loses credibility) faster than a misspelled word.
  13. 13. #6 – Stay on topic
  14. 14. Keep to your title and keyword throughout the post to stay relevant
  15. 15. #7 – Tell a story
  16. 16. Keep readers guessing what will happen next!
  17. 17. #8 – Be transparent and deliver
  18. 18. If you promise in your title, deliver in your content
  19. 19. #9 – Show examples
  20. 20. Examples reinforce your content and provides additional context
  21. 21. #10 – Create emotion in your headlines
  22. 22. Try using some of Copyblogger’s Trigger Words to invoke feelings inside your content.
  23. 23. #11 – Benefits over features
  24. 24. People are more interested in knowing their needs can be met, over how they can be met.
  25. 25. #12 – Curate like a pro
  26. 26. Provide your own additional insights instead of rehashing what has already been said
  27. 27. #13 – Use images
  28. 28. Some things are best communicated with an image
  29. 29. #14 – Use ALT tags
  30. 30. Great for users with accessibility issues… and SEO
  31. 31. #15 – Use your Unique Selling Points (USP’s)
  32. 32. Show your audience why you’re different
  33. 33. #16 – Consult experts
  34. 34. Stuck for ideas? Talented content specialists can generate content ideas for a range of industries.
  35. 35. #17 – Show love to your other content
  36. 36. Use internal links to keep users on your website
  37. 37. #18 – Use descriptive anchor text on links
  38. 38. Descriptive anchor text will help your content flow
  39. 39. #19 – Use appropriate tone
  40. 40. Know which language to use for your demographic
  41. 41. #20 – Plan your time
  42. 42. Use a content calendar to plan writing well in advance
  43. 43. #21 – Optimise font size
  44. 44. Make sure your content can be read. Minimum 12pt for web fonts.
  45. 45. #22 – Optimise your font-face
  46. 46. San-serif fonts are easier to read online than serif fonts
  47. 47. #23 – Optimise your color scheme
  48. 48. Select a font color that’s darker than your overall background
  49. 49. #24 – Format your content
  50. 50. According to Smashing Magazine, optimal number of characters per line for reading on the web is between 55 and 75.
  51. 51. #25 – Be succinct
  52. 52. Make their answers easier to find
  53. 53. #26 – Show consistency
  54. 54. Use a template for repetitive content. E.g. product descriptions
  55. 55. #27 – Use quotes
  56. 56. As Dorothy L. Sayers said, “I always have a quotation for everything – it saves for original thinking“.
  57. 57. #28 – Be Helpful
  58. 58. Helpful content is long-lasting evergreen content.
  59. 59. #29 – Understand the law
  60. 60. Be mindful of what you can and cannot write about. Stay informed with a legal resource for online writing.
  61. 61. #30 Don’t talk nonsense
  62. 62. Use language that your readers understand over the buzzword of the day.
  63. 63. #31 – Your readers are #1
  64. 64. Keep your ego out of your copy for a better reading experience.
  65. 65. #32 - Solve a problem
  66. 66. When you’ve finished writing, ask – have I solved a problem here?
  67. 67. #33 – P.S.
  68. 68. Use postscripts to remind, persuade and create a stronger sense of urgency.
  69. 69. Thank you (Now get writing!)
  70. 70. FOR MORE DIGITAL MARKETING TIPS VISIT: EWEBMARKETING.COM.AU/BLOG TWITTER: @EWEBERS FB: EWEBMARKETING
  71. 71. Image Credits [puamelia] via Flickr http://www.flickr.com/photos/ykjc9/3144454790/ - Attribution-ShareAlike License [puamelia] via Flickr http://www.flickr.com/photos/ykjc9/3403787561/ - Attribution-ShareAlike License :: Suwaif :: via Flickr http://www.flickr.com/photos/4444/6036610756/ - Attribution-ShareAlike License Andreas Anggara via Flickr http://www.flickr.com/photos/andreace/6805958302/ - Attribution License animaster via Flickr http://www.flickr.com/photos/bakaotaku/7329204196/ - Attribution License ayesamson via Flickr http://www.flickr.com/photos/sql_samson/3862853507/ - Attribution License fcstpauligab via Flickr http://www.flickr.com/photos/fcstpauligab/7127550407/ - Attribution License fcstpauligab via Flickr http://www.flickr.com/photos/fcstpauligab/7568428282/ - Attribution License fcstpauligab via Flickr http://www.flickr.com/photos/fcstpauligab/7127522617/ - Attribution License fcstpauligab via Flickr http://www.flickr.com/photos/fcstpauligab/7568414540/ - Attribution License fcstpauligab via Flickr http://www.flickr.com/photos/fcstpauligab/7255158834/- Attribution License fcstpauligab via Flickr http://www.flickr.com/photos/fcstpauligab/7127560587/ - Attribution License fcstpauligab via Flickr http://www.flickr.com/photos/fcstpauligab/7127563645/ - Attribution License f/orme via Flickr http://www.flickr.com/photos/alessandromusicorio/5600298458/ - Attribution-ShareAlike License GiPereira via Flickr http://www.flickr.com/photos/gikapereira/4672823673/ - Attribution-ShareAlike License
  72. 72. Image Credits GiPereira via Flickr http://www.flickr.com/photos/gikapereira/4564002231/ - Attribution-ShareAlike License GiPereira via Flickr http://www.flickr.com/photos/gikapereira/4693917687/- Attribution-ShareAlike License gwaar via Flickr http://www.flickr.com/photos/paulsynnott/3391588877/ - Attribution License gwaar via Flickr http://www.flickr.com/photos/paulsynnott/3392386740/ - Attribution License Hyoh via Flickr http://www.flickr.com/photos/hyoh/4590793255/ - Attribution-ShareAlike License jacksonlife via Flickr http://www.flickr.com/photos/54650546@N04/8571448026/ - Attribution-ShareAlike License JC*+A! via Flickr http://www.flickr.com/photos/williamphotography/4516138355/ - Attribution License kulimpapat via Flickr http://www.flickr.com/photos/kulimpapat147/6786024437/ - Attribution License kulimpapat via Flickr http://www.flickr.com/photos/kulimpapat147/6786016801/ - Attribution License kulimpapat via Flickr http://www.flickr.com/photos/kulimpapat147/6805336543/ - Attribution License Nomadic Lass via Flickr http://www.flickr.com/photos/nomadic_lass/6904331165/ - Attribution-ShareAlike License Nomadic Lass via Flickr http://www.flickr.com/photos/nomadic_lass/6844097105/ - Attribution-ShareAlike License Nomadic Lass via Flickr http://www.flickr.com/photos/nomadic_lass/6929129135/ - Attribution-ShareAlike License Nomadic Lass via Flickr http://www.flickr.com/photos/nomadic_lass/6832118879/ - Attribution-ShareAlike License Nomadic Lass via Flickr http://www.flickr.com/photos/nomadic_lass/6820209341/ - Attribution-ShareAlike License
  73. 73. Image Credits Nomadic Lass via Flickr http://www.flickr.com/photos/nomadic_lass/6939709197/ - Attribution-ShareAlike License Nomadic Lass via Flickr http://www.flickr.com/photos/nomadic_lass/6849782327/ - Attribution-ShareAlike License Nomadic Lass via Flickr http://www.flickr.com/photos/nomadic_lass/6918240903/ - Attribution-ShareAlike License Norio.NAKAYAMA via Flickr http://www.flickr.com/photos/norio-nakayama/11267268135/ - Attribution-ShareAlike License othree via Flickr http://www.flickr.com/photos/othree/8536490877/ - Attribution License sⓘndy° via Flickr http://www.flickr.com/photos/sindykids/3976607592/ - Attribution-ShareAlike License
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