33 Tips for Writing Engaging Content

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What makes a piece of content, 'high-quality'? What can you do to keep readers engaged, and coming back for more? …

What makes a piece of content, 'high-quality'? What can you do to keep readers engaged, and coming back for more?

All these question (and more), can be found in our presentation, "33 Tips for Writing Engaging Content".

For our full list of content writing tips, visit our blog: http://www.ewebmarketing.com.au/blog/content-writing-tips-seo/

Image credits can be found in the final slides, thank you to all who licensed their images for use.

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Transcript

  • 1. 33 Tips for Writing Engaging Content
  • 2. #1 Start with Why
  • 3. Before you write, establish: - WHY is this valuable to readers? - WHY does this matter now?
  • 4. If you cannot answer the ‘why’, your readers will question the time they spend with you.
  • 5. #2 – Think outside the box
  • 6. Use an Why Finding Home Insurance outlandish statement to Quotes is Like envoke curiosity Giving Birth
  • 7. #3 - Use Numbers
  • 8. Turn large pieces of content into consumable lists
  • 9. #4 – Ask a question
  • 10. Open the conversation to readers in your comments section
  • 11. #5 – Proofread your work
  • 12. Nothing disrupts the reading experience (and loses credibility) faster than a misspelled word.
  • 13. #6 – Stay on topic
  • 14. Keep to your title and keyword throughout the post to stay relevant
  • 15. #7 – Tell a story
  • 16. Keep readers guessing what will happen next!
  • 17. #8 – Be transparent and deliver
  • 18. If you promise in your title, deliver in your content
  • 19. #9 – Show examples
  • 20. Examples reinforce your content and provides additional context
  • 21. #10 – Create emotion in your headlines
  • 22. Try using some of Copyblogger’s Trigger Words to invoke feelings inside your content.
  • 23. #11 – Benefits over features
  • 24. People are more interested in knowing their needs can be met, over how they can be met.
  • 25. #12 – Curate like a pro
  • 26. Provide your own additional insights instead of rehashing what has already been said
  • 27. #13 – Use images
  • 28. Some things are best communicated with an image
  • 29. #14 – Use ALT tags
  • 30. Great for users with accessibility issues… and SEO
  • 31. #15 – Use your Unique Selling Points (USP’s)
  • 32. Show your audience why you’re different
  • 33. #16 – Consult experts
  • 34. Stuck for ideas? Talented content specialists can generate content ideas for a range of industries.
  • 35. #17 – Show love to your other content
  • 36. Use internal links to keep users on your website
  • 37. #18 – Use descriptive anchor text on links
  • 38. Descriptive anchor text will help your content flow
  • 39. #19 – Use appropriate tone
  • 40. Know which language to use for your demographic
  • 41. #20 – Plan your time
  • 42. Use a content calendar to plan writing well in advance
  • 43. #21 – Optimise font size
  • 44. Make sure your content can be read. Minimum 12pt for web fonts.
  • 45. #22 – Optimise your font-face
  • 46. San-serif fonts are easier to read online than serif fonts
  • 47. #23 – Optimise your color scheme
  • 48. Select a font color that’s darker than your overall background
  • 49. #24 – Format your content
  • 50. According to Smashing Magazine, optimal number of characters per line for reading on the web is between 55 and 75.
  • 51. #25 – Be succinct
  • 52. Make their answers easier to find
  • 53. #26 – Show consistency
  • 54. Use a template for repetitive content. E.g. product descriptions
  • 55. #27 – Use quotes
  • 56. As Dorothy L. Sayers said, “I always have a quotation for everything – it saves for original thinking“.
  • 57. #28 – Be Helpful
  • 58. Helpful content is long-lasting evergreen content.
  • 59. #29 – Understand the law
  • 60. Be mindful of what you can and cannot write about. Stay informed with a legal resource for online writing.
  • 61. #30 Don’t talk nonsense
  • 62. Use language that your readers understand over the buzzword of the day.
  • 63. #31 – Your readers are #1
  • 64. Keep your ego out of your copy for a better reading experience.
  • 65. #32 - Solve a problem
  • 66. When you’ve finished writing, ask – have I solved a problem here?
  • 67. #33 – P.S.
  • 68. Use postscripts to remind, persuade and create a stronger sense of urgency.
  • 69. Thank you (Now get writing!)
  • 70. FOR MORE DIGITAL MARKETING TIPS VISIT: EWEBMARKETING.COM.AU/BLOG TWITTER: @EWEBERS FB: EWEBMARKETING
  • 71. Image Credits [puamelia] via Flickr http://www.flickr.com/photos/ykjc9/3144454790/ - Attribution-ShareAlike License [puamelia] via Flickr http://www.flickr.com/photos/ykjc9/3403787561/ - Attribution-ShareAlike License :: Suwaif :: via Flickr http://www.flickr.com/photos/4444/6036610756/ - Attribution-ShareAlike License Andreas Anggara via Flickr http://www.flickr.com/photos/andreace/6805958302/ - Attribution License animaster via Flickr http://www.flickr.com/photos/bakaotaku/7329204196/ - Attribution License ayesamson via Flickr http://www.flickr.com/photos/sql_samson/3862853507/ - Attribution License fcstpauligab via Flickr http://www.flickr.com/photos/fcstpauligab/7127550407/ - Attribution License fcstpauligab via Flickr http://www.flickr.com/photos/fcstpauligab/7568428282/ - Attribution License fcstpauligab via Flickr http://www.flickr.com/photos/fcstpauligab/7127522617/ - Attribution License fcstpauligab via Flickr http://www.flickr.com/photos/fcstpauligab/7568414540/ - Attribution License fcstpauligab via Flickr http://www.flickr.com/photos/fcstpauligab/7255158834/- Attribution License fcstpauligab via Flickr http://www.flickr.com/photos/fcstpauligab/7127560587/ - Attribution License fcstpauligab via Flickr http://www.flickr.com/photos/fcstpauligab/7127563645/ - Attribution License f/orme via Flickr http://www.flickr.com/photos/alessandromusicorio/5600298458/ - Attribution-ShareAlike License GiPereira via Flickr http://www.flickr.com/photos/gikapereira/4672823673/ - Attribution-ShareAlike License
  • 72. Image Credits GiPereira via Flickr http://www.flickr.com/photos/gikapereira/4564002231/ - Attribution-ShareAlike License GiPereira via Flickr http://www.flickr.com/photos/gikapereira/4693917687/- Attribution-ShareAlike License gwaar via Flickr http://www.flickr.com/photos/paulsynnott/3391588877/ - Attribution License gwaar via Flickr http://www.flickr.com/photos/paulsynnott/3392386740/ - Attribution License Hyoh via Flickr http://www.flickr.com/photos/hyoh/4590793255/ - Attribution-ShareAlike License jacksonlife via Flickr http://www.flickr.com/photos/54650546@N04/8571448026/ - Attribution-ShareAlike License JC*+A! via Flickr http://www.flickr.com/photos/williamphotography/4516138355/ - Attribution License kulimpapat via Flickr http://www.flickr.com/photos/kulimpapat147/6786024437/ - Attribution License kulimpapat via Flickr http://www.flickr.com/photos/kulimpapat147/6786016801/ - Attribution License kulimpapat via Flickr http://www.flickr.com/photos/kulimpapat147/6805336543/ - Attribution License Nomadic Lass via Flickr http://www.flickr.com/photos/nomadic_lass/6904331165/ - Attribution-ShareAlike License Nomadic Lass via Flickr http://www.flickr.com/photos/nomadic_lass/6844097105/ - Attribution-ShareAlike License Nomadic Lass via Flickr http://www.flickr.com/photos/nomadic_lass/6929129135/ - Attribution-ShareAlike License Nomadic Lass via Flickr http://www.flickr.com/photos/nomadic_lass/6832118879/ - Attribution-ShareAlike License Nomadic Lass via Flickr http://www.flickr.com/photos/nomadic_lass/6820209341/ - Attribution-ShareAlike License
  • 73. Image Credits Nomadic Lass via Flickr http://www.flickr.com/photos/nomadic_lass/6939709197/ - Attribution-ShareAlike License Nomadic Lass via Flickr http://www.flickr.com/photos/nomadic_lass/6849782327/ - Attribution-ShareAlike License Nomadic Lass via Flickr http://www.flickr.com/photos/nomadic_lass/6918240903/ - Attribution-ShareAlike License Norio.NAKAYAMA via Flickr http://www.flickr.com/photos/norio-nakayama/11267268135/ - Attribution-ShareAlike License othree via Flickr http://www.flickr.com/photos/othree/8536490877/ - Attribution License sⓘndy° via Flickr http://www.flickr.com/photos/sindykids/3976607592/ - Attribution-ShareAlike License