11 Ways to Structure Content

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Just like a house needs a good foundation, so too does your content. …

Just like a house needs a good foundation, so too does your content.

In this presentation, we cover 11 of our best tips on how to structure your content for web audiences to make it both engaging and search engine friendly.

For our full list of content writing tips, visit our blog: http://www.ewebmarketing.com.au/blog/content-writing-tips-seo/

Image credits can be found in the final slides, thank you to all who licensed their images for use.

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Transcript

  • 1. 11 Ways to Structure Content
  • 2. #1 – Never discount old school SEO
  • 3. Headings still matter and are also more aesthetically pleasing
  • 4. Apply correct heading tags for your titles, headings, and sub-headings. Check out Yoast’s post on blog heading structure.
  • 5. 2. Use inline media
  • 6. Give your content more substance and context with the use of images, videos, and other interactive mediums
  • 7. 3. Create lists
  • 8. Content is more consumable in bite-sized chunks.
  • 9. 4. Link to your references
  • 10. Relevant outbound links are also important in SEO…
  • 11. Plus, it removes the search process for readers who want to know more
  • 12. 5. Landing page structure: Introduction
  • 13. List a problem. What frustrates your audience?
  • 14. 6. Landing page structure: Body
  • 15. Aggravate the problem and make it relatable.
  • 16. 7. Landing page structure: Solution
  • 17. Provide a valuable solution to the problem that invokes a sense of relief.
  • 18. 8. Landing Page Structure: Trust
  • 19. Show proof that your solution works and that shows you’re good at what you do. For example: Statistics, testimonials, and quotes.
  • 20. 9. Landing Page Structure: Call to Action
  • 21. End with a call to action to encourage your customer to take the next step
  • 22. 10. Think about site design
  • 23. Heavy content doesn’t look appealing in one block…
  • 24. …so use website design to make content more digestible
  • 25. …and finally…
  • 26. 11. Highlight key words (not “keywords”)
  • 27. It helps users identify the relevancy of your posts in one scan.
  • 28. Thank you! (This is the end…)
  • 29. Thank you! (This is the end…)
  • 30. Image Credits Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8460099134/ - Attribution License Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8459008721/ - Attribution License JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/3383629917/ - Attribution License JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/8671399450/ - Attribution License Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8460117764/ - Attribution License M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6305787018/ - Permitted for use by Copyright holder M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6901172261/ - Permitted for use by Copyright holder M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6305261475/ - Permitted for use by Copyright holder JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/8609444344/ - Attribution License JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/3622877186/ - Attribution License M i x y via Flickr: http://www.flickr.com/photos/ladymixy-uk/6134501115/ - Permitted for use by Copyright holder Ruocaled via Flickr: http://www.flickr.com/photos/ruocaled/8458998655/ - Attribution License JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/3562071888/ - Attribution License JD Hancock via Flickr: http://www.flickr.com/photos/jdhancock/8703995094/- Attribution License