From Meme To Social Fabric

Social Media In China: From Personal Meme to Mass Impact Isaac Mao Social Brain Foundation http://socialbrain.org 2008/1

Two Types of Mindset
Intelligent Design
Top Down
Elitism
Evolution
Bottom Up
Collective Intelligence

Evolution of Social Media
Sharism & Sharists
Meme as gene
Social Networking
Tipping points

Paradigm Shift
From isolation to connection
Small ideas can find their own way of spreading
Collective intelligence on the click of creation
Truth comes from social perception
(extra) Culture bridges

From isolation to connection

DNA & Meme

Meme : the little voice spreading
Extend s the route
New license of copying
Free Speech
Cultural exchange
Social Network Public Private Space

Paradigm & power model shift Population Coverage Suppose: Power = Population*Coverage Someday, Blogger*Blogosphere >= Journalist*Institutional Media Journalist Reader Blogger Mass Institutional Media Blogosphere Mind Communication

Social Fabric
The systematic effect
Truth comes out via social perception

Power Law vs. Metcalfe's law
One-to-many vs. many-to-many
Professional journalism vs. Back Channeling
Post mortem vs. Witness
Brand name vs. Social Capital and trust
Elite vs. Collective Intelligence
All rights reserved vs. “Some rights reserved”
Centralization vs. Distribution
Delivery vs. Reflection
Top-down vs. Bottom-up
Monopoly vs. Democracy

Cases in 2007

The Power of Longtail
Global effect
Persistency
Free Scale
Decentralized
Where censorship fails
Variety laws
Creation at the speed of click
Soup.io
Twitter

Characteristics of Chinese Blogosphere I
Still the same old problem …
One way world: Due to language barriers
Solution: Bri d ge blog s
English Blog o sphere Chinese Blog o sphe r e

Thank YOU! [email_address] http://isaacmao.com

From Meme To Social Fabric

by ewcslides on Feb 03, 2008

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From Meme To Social Fabric — Presentation Transcript