From Meme To Social Fabric

Slide 1: Social Media In China: From Personal Meme to Mass Impact Isaac Mao Social Brain Foundation http://socialbrain.org 2008/1

Slide 2: Two Types of Mindset • Intelligent Design – Top Down – Elitism • Evolution – Bottom Up – Collective Intelligence

Slide 3: Evolution of Social Media • Sharism & Sharists • Meme as gene • Social Networking • Tipping points • Collective Intelligence

Slide 4: Paradigm Shift • From isolation to connection • Small ideas can find their own way of spreading • Collective intelligence on the click of creation • Truth comes from social perception • (extra) Culture bridges

Slide 5: From isolation to connection

Slide 6: From isolation to connection

Slide 7: DNA & Meme

Slide 8: Meme: the little voice spreading • Extends the route • New license of copying • Free Speech • Cultural exchange Public Social Network Private Space

Slide 9: Paradigm & power model shift Institutional Media Journalist Population Coverage Blogosphere Blogger Communication Reader Mind Mass Suppose: Power = Population*Coverage Someday, Blogger*Blogosphere >= Journalist*Institutional Media

Slide 10: Social Fabric • Collective Intelligence • The systematic effect • Truth comes out via social perception

Slide 11: Power Law vs. Metcalfe's law • One-to-many vs. many-to-many • Professional journalism vs. Back Channeling • Post mortem vs. Witness • Brand name vs. Social Capital and trust • Elite vs. Collective Intelligence • All rights reserved vs. “Some rights reserved” • Centralization vs. Distribution • Delivery vs. Reflection • Top-down vs. Bottom-up • Monopoly vs. Democracy

Slide 12: Cases in 2007

Slide 13: The Power of Longtail • Global effect • Persistency • Free Scale • Decentralized • Where censorship fails – Variety laws • Creation at the speed of click – Soup.io – Twitter

Slide 14: Characteristics of Chinese Blogosphere I Still the same old problem… • One way world: Due to language barriers • Solution: Bridge blogs English Chinese Blogosphere Blogosphere

Slide 15: Thank YOU! isaac.mao@gmail.com http://isaacmao.com