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Pine survey report [compatibility mode]

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Small Business Survey in Pine / Strawberry Arizona

Small Business Survey in Pine / Strawberry Arizona

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  • 1. 3/24/2010Pine/Strawberry Business SurveyPreliminary ReportErnie Borgoyne602-571-7983 24 March 2010 www.ceptara.comSummary• Purpose – Measure the pulse of the business community in Pine/Strawberry• Objective – Identify business opportunities in the Payson and Pine/Strawberry areas – Provide a framework for community development • Improve property values • Maintain quality of lifeMotorola Confidential Restricted 24 March 2010 Page 2MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Ernie BorgoyneAll other product or service names are the property of their respective owners. © Motorola, Inc. 2005. 2 www.ceptara.com 1
  • 2. 3/24/2010Business ProfileTotal of 145 Businesses in Pine/Strawberry*Interviewed 15 (10%)• Tourists > 50% of all business year round – A ti Antiques/Collectables/Art G ll i / R k Sh /C ll t bl /A t Galleries/ Rock-Shops • Interviewed 5 out of 9 (55%)• Locals > 70% in Winter / Tourist > 70% in Summer – Bar/Restaurant • Interviewed 4 out of 15 (26%) – Fuel/Convenience • Interviewed 2 out of 2 (100%)• Locals / Tourists 50% year round – Grocery/Bakery • Interviewed 2 out of 2 (100%) * Information Source: • Pine Strawberry Business Community (PSBC)• Locals 100% year round http://pinestrawberrybusinesscommunityaz.com – Beauty Shop/Hair /index.php • Interviewed 1 out of 7 (14%) • Yellow Pages dotcom – Home Maintenance http://www.yellowpages.com/ • Interviewed 1 out of 4 (25%)Motorola Confidential Restricted 24 March 2010 Page 3MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Ernie BorgoyneAll other product or service names are the property of their respective owners. © Motorola, Inc. 2005. 3 www.ceptara.comWhat attracts your customers toPine/Strawberry? • Rural Area / Back to Nature / Hunters / Cool Weather • Craft Stores / Festivals and Special Events p • Social “Leveler” (Be someone else) • Pet Friendly • Nostalgia • Website • Word of mouth • Tourists / Tourists / Tourists • Su Summer Cab s e Cabins • Drive Through (on the way to somewhere else) • Good Food/Restaurants/Bars • Tonto Natural Bridge / Fossil CreekMotorola Confidential Restricted 24 March 2010 Page 4MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Ernie BorgoyneAll other product or service names are the property of their respective owners. © Motorola, Inc. 2005. 4 www.ceptara.com 2
  • 3. 3/24/2010How does Payson influence yourbusiness? • Some regular customers from Payson (7) – 46% • No Impact (4) – 26% • Expecting to build customer base from Payson • Bikers are a big draw since they are not welcome in Payson • New ASU campus expected to influence P/S big timeMotorola Confidential Restricted 24 March 2010 Page 5MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Ernie BorgoyneAll other product or service names are the property of their respective owners. © Motorola, Inc. 2005. 5 www.ceptara.comWhat is the biggest issue currentlyaffecting the success of your business? • Lack of Construction • Empty Housing • Undeveloped Land • Deteriorating Storefronts • Difficult to work with CountyMotorola Confidential Restricted 24 March 2010 Page 6MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Ernie BorgoyneAll other product or service names are the property of their respective owners. © Motorola, Inc. 2005. 6 www.ceptara.com 3
  • 4. 3/24/2010What services would you like to see in P/Sto support your business? What businessesopportunities are currently not being filled in P/S? • Affordable Housing • Youth Focused Activities • Full Service Station • Public Restrooms • Local Bank • Convenience Stores • Clothing Store • Total Restaurant Hours • Upscale Restaurants • In Season • Off Season • Boutiques • Specialty Shops • Conference Center • B&Bs need to work togetherMotorola Confidential Restricted 24 March 2010 Page 7MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Ernie BorgoyneAll other product or service names are the property of their respective owners. © Motorola, Inc. 2005. 7 www.ceptara.comHow important are the part-time residentsto your business? Would you like to see morefull time residents in P/S?• All respondents said Part-Time Residents are very important• As far as wanting more Full-Time Residents: – Not sure / Not really (3) 20% – Yes (12) 80% but: • Need the right services to support more people • Would like the business owners to be full timers – Only 3 out of 15 owners lived outside of P/S • Keep the character of the town as it is • Must be controlled growth • New residents tend to want to limit the growthMotorola Confidential Restricted 24 March 2010 Page 8MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Ernie BorgoyneAll other product or service names are the property of their respective owners. © Motorola, Inc. 2005. 8 www.ceptara.com 4
  • 5. 3/24/2010 In ONE word how would you Describe Pine/Strawberry today? Responses fell into two general categories• Aesthetically – Secretive (unknown to the rest of the world) – Evolving (going through change) – Beautiful / Nice Quiet town / Hamlet / Unique / Quaint – Love it here – Eclectic (parking lot shows diversity of people)• Economically – Business downturn (creating vacant and un-maintained buildings) – Hurting economically – Quaint (but needs a theme to draw more people to Pine) – Depressed – Fragile (economy - outlook is day to day) Motorola Confidential Restricted 24 March 2010 Page 9 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Ernie Borgoyne All other product or service names are the property of their respective owners. © Motorola, Inc. 2005. 9 www.ceptara.com What do you see as the biggest threat to your business? What are the limitations to growth?• Too many egos amongcommunity organizations• Close-mindedness• Private owned propertyheld by families and notdeveloped • Progress has been made • Will take some time to develop the • Parking infrastructure • Turning Lanes • Round-about at Hardcastle • Pine not known as distinctive • Closing Natural Bridge and Fossil Springs Motorola Confidential Restricted 24 March 2010 Page 10 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Ernie Borgoyne All other product or service names are the property of their respective owners. © Motorola, Inc. 2005. 10 www.ceptara.com 5
  • 6. 3/24/2010What is your biggest challengeoperating a business here?• Getting through the Winter months (3)• Buying power (2) – Few suppliers want to service a "third world country“ – Suppliers going out of business• Big drug element here and in Payson (2)• Finding Quality Employees (now relies on family) (2)• Pine is not well known - used to be but not anymore (2)• N d t work t Need to k together as a community th it• Economy• Blue-collar workers out of work in the winter• Hard to schedule employees and plan for food preparation• Affordable housing for workersMotorola Confidential Restricted 24 March 2010 Page 11MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Ernie BorgoyneAll other product or service names are the property of their respective owners. © Motorola, Inc. 2005. 11 www.ceptara.comDescribe how you seePine/Strawberry in 5 years • High End Village community; try to recruit a celebrity • Self sufficient Green community. • Improve the buildings/storefronts to show pride – County has been a problem w/building permits • Not a lot of growth More full time residents, not a lot of growth • 5,000 people full time residents • Nice getaway • Improved economy • Improved infrastructure (e.g., water, public services; walkways) • Going to grow (but Pine needs an identity) • Booming • Dont want a lot of growth • Steady Strong Community • Need consistent cash flow and tax revenue. • Like the way it is; more of a distinctionMotorola Confidential Restricted 24 March 2010 Page 12MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Ernie BorgoyneAll other product or service names are the property of their respective owners. © Motorola, Inc. 2005. 12 www.ceptara.com 6
  • 7. 3/24/2010Opportunities• Plan for Growth – Inevitable as economy and water infrastructure develops – ASU campus in Payson will feed P/S – Consider Traffic needs• Synergize Organizations – P/S Historical Society – P/S Business Community – R l E t t companies Real Estate i – Bed and Breakfasts• Define our Identity and Advertise – Recruit a Celebrity??Motorola Confidential Restricted 24 March 2010 Page 13MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Ernie BorgoyneAll other product or service names are the property of their respective owners. © Motorola, Inc. 2005. 13 www.ceptara.comAbout the Author – Ernie Borgoyne• An independent consultant with over 30 years of engineering experience and proven t k record i product d d track d in d t development, small b i l t ll business development and quality and cost saving process improvements.• He is associated with Ceptara – a company dedicated to helping organizations and individuals achieve higher performance through personal development, team excellence, and organizational improvement• He works with small and large businesses, and public sector organizations to help them achieve higher performance.• Contact Ernie for more information on this report or services available.Motorola Confidential Restricted 24 March 2010 Page 14MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Ernie BorgoyneAll other product or service names are the property of their respective owners. © Motorola, Inc. 2005. 14 www.ceptara.com 7