IPA Desk Research 2010

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The 2010 version of the IPA Stage 2 Desk Research presentation. Full set of online research links mentioned in the presentation are available on http://ewarwoowar.typepad.com/

Published in: Technology, Business

IPA Desk Research 2010

  1. 1. Wonderful world of desk research Nick Emmel, Exec Planning Director @ewarwoowar ewarwoowar.com
  2. 2. Beyond the Information Department: Research tools that you can use at your desk
  3. 5. Planning is about Insight not Information
  4. 6. Professional Insight
  5. 9. IPA Information Centre
  6. 10. Royal Mail Infobank ( Free access to expensive professional insight tools)
  7. 12. Industry Info
  8. 16. Sector Specific Insight
  9. 17. Ideas Conferences
  10. 19. Business Insight
  11. 20. Digital Marketing Insight
  12. 21. User Experience Insight
  13. 22. Marketing Trends
  14. 25. Advertising resources
  15. 28. Web Trends
  16. 29. Traffic Tracking
  17. 30. Researching Search
  18. 31. Content Alerts
  19. 32. Researching Video
  20. 34. Paid-for buzz tracking
  21. 35. Free buzz tracking
  22. 37. Social Media Overviews
  23. 38. Blog research
  24. 39. Board trackers
  25. 40. Social Bookmarks
  26. 41. Facebook App tracking
  27. 42. Twitter Zeitgeist
  28. 43. Twitter Stats
  29. 45. Twitter alerts
  30. 47. Set up your regular info fix
  31. 48. Keep looking beyond the expected
  32. 49. Be targeted in your research
  33. 50. Planning is about Insight not Information
  34. 51. <ul><li>Ta muchly </li></ul><ul><li>(any questions?) </li></ul>

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