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IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
IPA Desk Research
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IPA Desk Research

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**Full list of links featured in presentation can be found here: http://tinyurl.com/ahjwgu ** …

**Full list of links featured in presentation can be found here: http://tinyurl.com/ahjwgu **
The presentation I gave to IPA Stage 2 course on "Tools for Desk Research". All very dull superficially, but when you delve into all the resources that are online it suddenly becomes more interesting. Some of this is noddy, but for thoroughness, I've included it all.

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Transcript

  • 1. Desk research Inspiration and Insights from the Internet 10.02.09
  • 2.  
  • 3. Planning is about Insight not Information
  • 4. Beyond the Information Department: Research tools that you can use at your desk
  • 5.  
  • 6. IPA Information Centre
  • 7. Professional Insight
  • 8.  
  • 9.  
  • 10. Royal Mail Infobank ( Free access to expensive professional insight tools)
  • 11. Industry Info
  • 12.  
  • 13.  
  • 14.  
  • 15. Sector Specific Insight
  • 16. Ideas Conferences
  • 17.  
  • 18. Business Insight
  • 19. Digital Marketing Insight
  • 20. User Experience Insight
  • 21. Marketing Trends
  • 22.  
  • 23.  
  • 24. Advertising resources
  • 25.  
  • 26.  
  • 27. Blog research
  • 28. Web Trends
  • 29. Researching Search
  • 30. Researching Social Bookmarks
  • 31. Content Alerts
  • 32. Traffic Tracking
  • 33. Facebook App tracking
  • 34. Buzz tracking
  • 35. Social Media Overviews
  • 36. Board trackers
  • 37. Twitter Zeitgeist
  • 38. Best Twitter Tools
  • 39. Researching Video
  • 40.  
  • 41.  
  • 42. Set up your regular info fix
  • 43. Keep looking beyond the expected
  • 44. Be targeted in your research
  • 45. Planning is about Insight not Information
  • 46. <ul><li>Ta muchly </li></ul><ul><li>(any questions?) </li></ul>

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