IPA Desk Research

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    IPA Desk Research - Presentation Transcript

    1. Desk research Inspiration and Insights from the Internet 10.02.09
    2.  
    3. Planning is about Insight not Information
    4. Beyond the Information Department: Research tools that you can use at your desk
    5.  
    6. IPA Information Centre
    7. Professional Insight
    8.  
    9.  
    10. Royal Mail Infobank ( Free access to expensive professional insight tools)
    11. Industry Info
    12.  
    13.  
    14.  
    15. Sector Specific Insight
    16. Ideas Conferences
    17.  
    18. Business Insight
    19. Digital Marketing Insight
    20. User Experience Insight
    21. Marketing Trends
    22.  
    23.  
    24. Advertising resources
    25.  
    26.  
    27. Blog research
    28. Web Trends
    29. Researching Search
    30. Researching Social Bookmarks
    31. Content Alerts
    32. Traffic Tracking
    33. Facebook App tracking
    34. Buzz tracking
    35. Social Media Overviews
    36. Board trackers
    37. Twitter Zeitgeist
    38. Best Twitter Tools
    39. Researching Video
    40.  
    41.  
    42. Set up your regular info fix
    43. Keep looking beyond the expected
    44. Be targeted in your research
    45. Planning is about Insight not Information
      • Ta muchly
      • (any questions?)
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