What does digital mean for planning? Nick Emmel, Planning Director, Dare @ewarwoowar ewarwoowar.com

DIGITAL BRIEF

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MAKE OUR POSTER INTO A BANNER AD

STREAM OUR TV AD ONLINE

LETS SELL OUR STUFF WITH EMAIL

OTT flash website that no one would use LETS PUT ALL OUR CONTENT ON A WEBSITE

OTT flash website that no one would use

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MAKE ME A “VIRAL”

BUILD ME AN ISLAND IN SECOND LIFE

I WANT UGC

LETS WRITE A BLOG

I WANT A FACEBOOK PAGE

AND AN APP WHILST YOU’RE AT IT…

DIGITAL

DIGITAL

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PLANNING FOR THE DIGITAL MINDSET

I hear and I forget, I see and I remember, I do and I understand. Confucius

NOT JUST ABOUT WHAT YOU SAY

IT’S ABOUT WHAT YOU GET PEOPLE TO DO

Make Winky Dink the most popular kid’s TV show

Sell more iPods than Sony MP3 players

Get people running again

Sell off refurbished stock to IT managers

Making people “do” stuff

Promote the new series of Primeval

Launch the new Netbook

Involve people in Malkovich’s weird creative world

Make Sony Ericsson useful

Make XPERIA’s functionality famous

Create reasons to consider Beck’s

Any questions? (Be nice…)

Any questions?

(Be nice…)