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APG Digital Planning

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Will probably only make sense to those who saw the APG Digital Planning presentation...

Will probably only make sense to those who saw the APG Digital Planning presentation...

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  • 1. What does digital mean for planning? Nick Emmel, Planning Director, Dare @ewarwoowar ewarwoowar.com
  • 2. DIGITAL BRIEF
  • 3. =
  • 4. MAKE OUR POSTER INTO A BANNER AD
  • 5. STREAM OUR TV AD ONLINE
  • 6. LETS SELL OUR STUFF WITH EMAIL
  • 7.
    • OTT flash website that no one would use
    LETS PUT ALL OUR CONTENT ON A WEBSITE
  • 8. =
  • 9. MAKE ME A “VIRAL”
  • 10. BUILD ME AN ISLAND IN SECOND LIFE
  • 11. I WANT UGC
  • 12. LETS WRITE A BLOG
  • 13. I WANT A FACEBOOK PAGE
  • 14. AND AN APP WHILST YOU’RE AT IT…
  • 15. DIGITAL
  • 16. DIGITAL
  • 17. =
  • 18. PLANNING FOR THE DIGITAL MINDSET
  • 19. I hear and I forget, I see and I remember, I do and I understand. Confucius
  • 20. NOT JUST ABOUT WHAT YOU SAY
  • 21. IT’S ABOUT WHAT YOU GET PEOPLE TO DO
  • 22. Make Winky Dink the most popular kid’s TV show
  • 23. Sell more iPods than Sony MP3 players
  • 24. Get people running again
  • 25. Sell off refurbished stock to IT managers
  • 26. Making people “do” stuff
  • 27. Promote the new series of Primeval
  • 28. Launch the new Netbook
  • 29. Involve people in Malkovich’s weird creative world
  • 30. Make Sony Ericsson useful
  • 31. Make XPERIA’s functionality famous
  • 32. Create reasons to consider Beck’s
  • 33.
    • Any questions?
    • (Be nice…)

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