APG Digital Planning

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Will probably only make sense to those who saw the APG Digital Planning presentation...

APG Digital Planning

  1. 1. What does digital mean for planning? Nick Emmel, Planning Director, Dare @ewarwoowar ewarwoowar.com
  2. 2. DIGITAL BRIEF
  3. 3. =
  4. 4. MAKE OUR POSTER INTO A BANNER AD
  5. 5. STREAM OUR TV AD ONLINE
  6. 6. LETS SELL OUR STUFF WITH EMAIL
  7. 7. <ul><li>OTT flash website that no one would use </li></ul>LETS PUT ALL OUR CONTENT ON A WEBSITE
  8. 8. =
  9. 9. MAKE ME A “VIRAL”
  10. 10. BUILD ME AN ISLAND IN SECOND LIFE
  11. 11. I WANT UGC
  12. 12. LETS WRITE A BLOG
  13. 13. I WANT A FACEBOOK PAGE
  14. 14. AND AN APP WHILST YOU’RE AT IT…
  15. 15. DIGITAL
  16. 16. DIGITAL
  17. 17. =
  18. 18. PLANNING FOR THE DIGITAL MINDSET
  19. 19. I hear and I forget, I see and I remember, I do and I understand. Confucius
  20. 20. NOT JUST ABOUT WHAT YOU SAY
  21. 21. IT’S ABOUT WHAT YOU GET PEOPLE TO DO
  22. 22. Make Winky Dink the most popular kid’s TV show
  23. 23. Sell more iPods than Sony MP3 players
  24. 24. Get people running again
  25. 25. Sell off refurbished stock to IT managers
  26. 26. Making people “do” stuff
  27. 27. Promote the new series of Primeval
  28. 28. Launch the new Netbook
  29. 29. Involve people in Malkovich’s weird creative world
  30. 30. Make Sony Ericsson useful
  31. 31. Make XPERIA’s functionality famous
  32. 32. Create reasons to consider Beck’s
  33. 33. <ul><li>Any questions? </li></ul><ul><li>(Be nice…) </li></ul>

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