APG Digital Planning

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What does digital mean for planning? Nick Emmel, Planning Director, Dare @ewarwoowar ewarwoowar.com
DIGITAL BRIEF
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MAKE OUR POSTER INTO A BANNER AD
STREAM OUR TV AD ONLINE
LETS SELL OUR STUFF WITH EMAIL
- OTT flash website that no one would use
LETS PUT ALL OUR CONTENT ON A WEBSITE
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MAKE ME A “VIRAL”
BUILD ME AN ISLAND IN SECOND LIFE
I WANT UGC
LETS WRITE A BLOG
I WANT A FACEBOOK PAGE
AND AN APP WHILST YOU’RE AT IT…
DIGITAL
DIGITAL
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PLANNING FOR THE DIGITAL MINDSET
I hear and I forget, I see and I remember, I do and I understand. Confucius
NOT JUST ABOUT WHAT YOU SAY
IT’S ABOUT WHAT YOU GET PEOPLE TO DO
Make Winky Dink the most popular kid’s TV show
Sell more iPods than Sony MP3 players
Get people running again
Sell off refurbished stock to IT managers
Making people “do” stuff
Promote the new series of Primeval
Launch the new Netbook
Involve people in Malkovich’s weird creative world
Make Sony Ericsson useful
Make XPERIA’s functionality famous
Create reasons to consider Beck’s
- Any questions?
- (Be nice…)