wheredo youcompete?
Low Price
Product InnovationLow Price
Product Innovation                          Customer                           IntimacyLow Price
Zappos   Customer Intimacy
Customer Intimate:Zappos1.	  Deliver WOW Through Service2.	  Embrace and Drive Change3.	  Create Fun and A Little Weirdnes...
Product Innovation(which becameLow Price):Amazon1.   Customer Obsession: We start with the     customer and work backwards...
What happens when you moveCross The Chasm   from geek to grandma?                  Geoffrey Moore
Beating On Price   Dell, TK Maxx
Where do you compete?
Where do you compete?
Where do you compete?
Where do you compete?
Where do you compete?
Where do you compete?
Where do you compete?
Where do you compete?
Where do you compete?
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Where do you compete?

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Where do you compete?

  1. 1. wheredo youcompete?
  2. 2. Low Price
  3. 3. Product InnovationLow Price
  4. 4. Product Innovation Customer IntimacyLow Price
  5. 5. Zappos Customer Intimacy
  6. 6. Customer Intimate:Zappos1. Deliver WOW Through Service2. Embrace and Drive Change3. Create Fun and A Little Weirdness4. Be Adventurous, Creative, and Open-Minded5. Pursue Growth and Learning6. Build Open and Honest Relationships with Communication7. Build a Positive Team and Family Spirit8. Do More With Less9. Be Passionate and Determined10. Be Humble
  7. 7. Product Innovation(which becameLow Price):Amazon1. Customer Obsession: We start with the customer and work backwards.2. Innovation: If you dont listen to your customers you will fail. But if you only listen to your customers you will also fail.3. Bias for Action: We live in a time of unheralded revolution and insurmountable opportunity- provided we make every minute count.4. Ownership: Owners think long-term, plead passionately for projects and ideas, are empowered to respectfully challenge decisions.5. High Hiring Bar: "Will I admire this person? Will I learn from this person? Is this person a superstar?"6. Frugality: We spend money on things that really matter and believe that frugality breeds resourcefulness, self-sufficiency, and invention!
  8. 8. What happens when you moveCross The Chasm from geek to grandma? Geoffrey Moore
  9. 9. Beating On Price Dell, TK Maxx

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