EWAN MCINTOSH.COM
BLOG CLIENT
EDU.BLOGS.COM TIPPERARY INSTITUTE, 2008

UNLEASHING
THE TRIBE
EWAN MCINTOSH.COM
BLOG CLIENT
EDU.BLOGS.COM TIPPERARY INSTITUTE, 2008

Ordinary tools, extraordinary effects

The technology itself is
not transformative.
It’s school, the pedagogy,
that is transformative
Tanya Byron

Tools don’t get
socially interesting
until they get
technologically boring
Clay Shirky

Ordinary tools, extraordinary effects
Change happens when people feel HSBC Student Bank Charges
comfortable using technology in their daily lives

90% 15-25 year olds have visited
their socal network in the past month

3rd
biggest country in the world: MySpace

When we call something intuitive
we often mean familiar
Esther Dyson

PhDs: Dissertation or YouTube?

Johnny Lee Head Tracking with a Wii

Johnny Lee Head Tracking with a Wii

Johnny Lee Head Tracking with a Wii

Johnny Lee Head Tracking with a Wii

Helping the barely motivated become activists

113m
blogs tracked by Technorati.com

2 /sec
new blogs every second

17.5
new blog posts every second

Helping the barely motivated become activists
We can do things for strangers at The Bebo Boomers
low enough cost to Making the remarkable easy
make that behaviour attractive. (Flickr, Google Earth, Flickrfly)

The Bebo Boomers

The Bebo Boomers

How many ‘friends’ do you really have?
The Roman Legion
Goretex
Dunbar’s Law

My 481
bestest
friends

Persistence
- everything (-one): Google, Facebook

Persistence
- everything (-one): Google, Facebook
Searchability
- ‘everything is miscellaneous’: Flickr

Persistence
- everything (-one): Google, Facebook
Searchability
- ‘everything is miscellaneous’: Flickr
Replicability
- we encourage copy and paste: ‘Embed’ codes
and Bluetooth
- technically easy: JumpCut
- legally allowed: CC

Persistence
- everything (-one): Google, Facebook
Searchability
- ‘everything is miscellaneous’: Flickr
Replicability
- we encourage copy and paste: ‘Embed’ codes
and Bluetooth
- technically easy: JumpCut
- legally allowed: CC
Invisible audiences
- friends and contacts
- “the former audience”
danah boyd

Mobility, shared awareness

Mobile: 2.5 billion mobile phone users (versus 1.1 b internet users) | 59% in developing countries |
500m new mobile phone users | 25% in China and India |
43% of South Koreans access mobile broadband internet every month | 436,000 discarded in USA every day

“Shared awareness”
You don’t have to ‘part of’ a group Flashmobs
to be part of something bigger. Dodgeball
Twitter communities

“Shared awareness”
It’s not about sheer scale Dodgeball & Twitter communities
Leipzig, The Berlin Wall, Ice-cream
Columbia, Vista

Participation
culture

Participation
culture

Secret Spaces
Mobile, SMS, IM

Secret Spaces
Mobile, SMS, IM
Group Spaces
Bebo, Facebook, Tagged, etc

Secret Spaces
Mobile, SMS, IM
Group Spaces
Bebo, Facebook, Tagged, etc
Publishing Spaces
Livejournal, Blogger, Flickr, Photobucket, etc

Secret Spaces
Mobile, SMS, IM
Group Spaces
Bebo, Facebook, Tagged, etc
Publishing Spaces
Livejournal, Blogger, Flickr, Photobucket, etc
Performing Spaces
Second Life, World of Warcraft, Home, etc

Secret Spaces
Mobile, SMS, IM
Group Spaces
Bebo, Facebook, Tagged, etc
Publishing Spaces
Livejournal, Blogger, Flickr, Photobucket, etc
Performing Spaces
Second Life, World of Warcraft, Home, etc
Participation Spaces
Marches, Meetings, Markets, Events etc

Secret Spaces
Mobile, SMS, IM
Group Spaces
Bebo, Facebook, Tagged, etc
Publishing Spaces
Livejournal, Blogger, Flickr, Photobucket, etc
Performing Spaces
Second Life, World of Warcraft, Home, etc
Participation Spaces
Marches, Meetings, Markets, Events etc
Watching Spaces
Television, Gigs, Theatre, etc

We’re all below average

We’re all “below average” users
Power-Law Distribution Quick tour of Flickr

Power Law Distribution

Power Law Distribution

#1 Contributor: 238 photos
Power Law Distribution

#1 Contributor: 238 photos
#2 Contributor: 158 photos
Power Law Distribution

#1 Contributor: 238 photos
#2 Contributor: 158 photos
Average: 26
Power Law Distribution

#1 Contributor: 238 photos
#2 Contributor: 158 photos
Average: 26
Median: 11
Power Law Distribution

#1 Contributor: 238 photos
#2 Contributor: 158 photos
Average: 26
Median: 11
Mode: 1
Power Law Distribution

What (simple) tools help you How can you create a What changes would you
be remarkable? “shared awareness”? make to get small passionate
groups creating themselves?

What (simple) tools help you How can you create a What changes would you
be remarkable? “shared awareness”? make to get small passionate
groups creating themselves?

What (simple) tools help you How can you create a What changes would you
be remarkable? “shared awareness”? make to get small passionate
groups creating themselves?

What (simple) tools help you How can you create a What changes would you
be remarkable? “shared awareness”? make to get small passionate
groups creating themselves?