Unleashing The Tribe: small passionate communities

EWAN MCINTOSH.COM BLOG CLIENT EDU.BLOGS.COM TIPPERARY INSTITUTE, 2008

UNLEASHING THE TRIBE EWAN MCINTOSH.COM BLOG CLIENT EDU.BLOGS.COM TIPPERARY INSTITUTE, 2008

Ordinary tools, extraordinary effects

The technology itself is not transformative. It’s school, the pedagogy, that is transformative Tanya Byron

Tools don’t get socially interesting until they get technologically boring Clay Shirky

Ordinary tools, extraordinary effects Change happens when people feel HSBC Student Bank Charges comfortable using technology in their daily lives

90% 15-25 year olds have visited their socal network in the past month

3rd biggest country in the world: MySpace

When we call something intuitive we often mean familiar Esther Dyson

PhDs: Dissertation or YouTube?

Johnny Lee Head Tracking with a Wii

Helping the barely motivated become activists

113m blogs tracked by Technorati.com

2 /sec new blogs every second

17.5 new blog posts every second

Helping the barely motivated become activists We can do things for strangers at The Bebo Boomers low enough cost to Making the remarkable easy make that behaviour attractive. (Flickr, Google Earth, Flickrﬂy)

The Bebo Boomers

How many ‘friends’ do you really have? The Roman Legion Goretex Dunbar’s Law

My 481 bestest friends

Persistence - everything (-one): Google, Facebook

Persistence - everything (-one): Google, Facebook Searchability - ‘everything is miscellaneous’: Flickr

Persistence - everything (-one): Google, Facebook Searchability - ‘everything is miscellaneous’: Flickr Replicability - we encourage copy and paste: ‘Embed’ codes and Bluetooth - technically easy: JumpCut - legally allowed: CC

Persistence - everything (-one): Google, Facebook Searchability - ‘everything is miscellaneous’: Flickr Replicability - we encourage copy and paste: ‘Embed’ codes and Bluetooth - technically easy: JumpCut - legally allowed: CC Invisible audiences - friends and contacts - “the former audience” danah boyd

Mobility, shared awareness

“Shared awareness” You don’t have to ‘part of’ a group Flashmobs to be part of something bigger. Dodgeball Twitter communities

“Shared awareness” It’s not about sheer scale Dodgeball & Twitter communities Leipzig, The Berlin Wall, Ice-cream Columbia, Vista

Participation culture

Secret Spaces Mobile, SMS, IM

Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc

Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc

Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc Performing Spaces Second Life, World of Warcraft, Home, etc

Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc Performing Spaces Second Life, World of Warcraft, Home, etc Participation Spaces Marches, Meetings, Markets, Events etc

Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc Performing Spaces Second Life, World of Warcraft, Home, etc Participation Spaces Marches, Meetings, Markets, Events etc Watching Spaces Television, Gigs, Theatre, etc

We’re all below average

We’re all “below average” users Power-Law Distribution Quick tour of Flickr

Power Law Distribution

#1 Contributor: 238 photos Power Law Distribution

#1 Contributor: 238 photos #2 Contributor: 158 photos Power Law Distribution

#1 Contributor: 238 photos #2 Contributor: 158 photos Average: 26 Power Law Distribution

#1 Contributor: 238 photos #2 Contributor: 158 photos Average: 26 Median: 11 Power Law Distribution

#1 Contributor: 238 photos #2 Contributor: 158 photos Average: 26 Median: 11 Mode: 1 Power Law Distribution

What (simple) tools help you How can you create a What changes would you be remarkable? “shared awareness”? make to get small passionate groups creating themselves?

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Unleashing The Tribe: small passionate communities

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