EWAN MCINTOSH.COM
BLOG                   CLIENT
       EDU.BLOGS.COM            TIPPERARY INSTITUTE, 2008
UNLEASHING
        THE TRIBE
  EWAN MCINTOSH.COM
BLOG                   CLIENT
       EDU.BLOGS.COM            TIPPERARY I...
Ordinary tools, extraordinary effects
The technology itself is
not transformative.
It’s school, the pedagogy,
that is transformative
                  Tanya Byron
Tools don’t get
socially interesting
until they get
technologically boring
                     Clay Shirky
Ordinary tools, extraordinary effects

Change happens when people feel                     HSBC Student Bank Charges
comfo...
90%  15-25 year olds have visited
their socal network in the past month
3rd
biggest country in the world: MySpace
When we call something intuitive
we often mean familiar
                     Esther Dyson
PhDs: Dissertation or YouTube?
Johnny Lee Head Tracking with a Wii
Johnny Lee Head Tracking with a Wii
Johnny Lee Head Tracking with a Wii
Johnny Lee Head Tracking with a Wii
Helping the barely motivated become activists
113m
blogs tracked by Technorati.com
2            /sec




new blogs every second
17.5
new blog posts every second
Helping the barely motivated become activists

  We can do things for strangers at   The Bebo Boomers
  low enough cost to...
The Bebo Boomers
The Bebo Boomers
How many ‘friends’ do you really have?

                       The Roman Legion
                       Goretex
           ...
My 481
bestest
friends
Persistence
	 - everything (-one): Google, Facebook
Persistence
	 - everything (-one): Google, Facebook
Searchability

 - ‘everything is miscellaneous’: Flickr
Persistence
	 - everything (-one): Google, Facebook
Searchability

 - ‘everything is miscellaneous’: Flickr
Replicability
...
Persistence
	 - everything (-one): Google, Facebook
Searchability

 - ‘everything is miscellaneous’: Flickr
Replicability
...
Mobility, shared awareness
Mobile: 2.5 billion mobile phone users (versus 1.1 b internet users) | 59% in developing countries |
500m new mobile phone...
“Shared awareness”
You don’t have to ‘part of’ a group   Flashmobs
to be part of something bigger.       Dodgeball
       ...
“Shared awareness”
It’s not about sheer scale   Dodgeball & Twitter communities
                             Leipzig, The ...
Participation
  culture
Participation
  culture
Secret Spaces
    Mobile, SMS, IM
Secret Spaces
                                  Mobile, SMS, IM


Group Spaces
Bebo, Facebook, Tagged, etc
Secret Spaces
                                        Mobile, SMS, IM


Group Spaces
Bebo, Facebook, Tagged, etc


       ...
Secret Spaces
                                        Mobile, SMS, IM


Group Spaces
Bebo, Facebook, Tagged, etc


       ...
Secret Spaces
                                        Mobile, SMS, IM


Group Spaces
Bebo, Facebook, Tagged, etc


       ...
Secret Spaces
                                         Mobile, SMS, IM


Group Spaces
Bebo, Facebook, Tagged, etc


      ...
We’re all below average
We’re all “below average” users
Power-Law Distribution   Quick tour of Flickr
Power Law Distribution
Power Law Distribution
#1 Contributor: 238 photos




Power Law Distribution
#1 Contributor: 238 photos



 #2 Contributor: 158 photos




Power Law Distribution
#1 Contributor: 238 photos



 #2 Contributor: 158 photos



         Average: 26




Power Law Distribution
#1 Contributor: 238 photos



 #2 Contributor: 158 photos



         Average: 26
                       Median: 11




Po...
#1 Contributor: 238 photos



 #2 Contributor: 158 photos



         Average: 26
                       Median: 11
      ...
What (simple) tools help you   How can you create a   What changes would you
be remarkable?                 “shared awaren...
What (simple) tools help you   How can you create a   What changes would you
be remarkable?                 “shared awaren...
What (simple) tools help you   How can you create a   What changes would you
be remarkable?                 “shared awaren...
What (simple) tools help you   How can you create a   What changes would you
be remarkable?                 “shared awaren...
Unleashing The Tribe: small passionate communities
Unleashing The Tribe: small passionate communities
Unleashing The Tribe: small passionate communities
Unleashing The Tribe: small passionate communities
Unleashing The Tribe: small passionate communities
Unleashing The Tribe: small passionate communities
Unleashing The Tribe: small passionate communities
Upcoming SlideShare
Loading in …5
×

Unleashing The Tribe: small passionate communities

39,916 views
38,691 views

Published on

25 minutes on the moves in the 'real world' and how they have an impact on learning.

Made at the Tipperary Institute's Education futures event.

May 2008

More on my blog: http://edu.blogs.com
and contact details on my website: http://www.ewanmcintosh.com

Published in: Technology, Business
8 Comments
70 Likes
Statistics
Notes
No Downloads
Views
Total views
39,916
On SlideShare
0
From Embeds
0
Number of Embeds
6,590
Actions
Shares
0
Downloads
0
Comments
8
Likes
70
Embeds 0
No embeds

No notes for slide

Unleashing The Tribe: small passionate communities

  1. EWAN MCINTOSH.COM BLOG CLIENT EDU.BLOGS.COM TIPPERARY INSTITUTE, 2008
  2. UNLEASHING THE TRIBE EWAN MCINTOSH.COM BLOG CLIENT EDU.BLOGS.COM TIPPERARY INSTITUTE, 2008
  3. Ordinary tools, extraordinary effects
  4. The technology itself is not transformative. It’s school, the pedagogy, that is transformative Tanya Byron
  5. Tools don’t get socially interesting until they get technologically boring Clay Shirky
  6. Ordinary tools, extraordinary effects Change happens when people feel HSBC Student Bank Charges comfortable using technology in their daily lives
  7. 90% 15-25 year olds have visited their socal network in the past month
  8. 3rd biggest country in the world: MySpace
  9. When we call something intuitive we often mean familiar Esther Dyson
  10. PhDs: Dissertation or YouTube?
  11. Johnny Lee Head Tracking with a Wii
  12. Johnny Lee Head Tracking with a Wii
  13. Johnny Lee Head Tracking with a Wii
  14. Johnny Lee Head Tracking with a Wii
  15. Helping the barely motivated become activists
  16. 113m blogs tracked by Technorati.com
  17. 2 /sec new blogs every second
  18. 17.5 new blog posts every second
  19. Helping the barely motivated become activists We can do things for strangers at The Bebo Boomers low enough cost to Making the remarkable easy make that behaviour attractive. (Flickr, Google Earth, Flickrfly)
  20. The Bebo Boomers
  21. The Bebo Boomers
  22. How many ‘friends’ do you really have? The Roman Legion Goretex Dunbar’s Law
  23. My 481 bestest friends
  24. Persistence - everything (-one): Google, Facebook
  25. Persistence - everything (-one): Google, Facebook Searchability - ‘everything is miscellaneous’: Flickr
  26. Persistence - everything (-one): Google, Facebook Searchability - ‘everything is miscellaneous’: Flickr Replicability - we encourage copy and paste: ‘Embed’ codes and Bluetooth - technically easy: JumpCut - legally allowed: CC
  27. Persistence - everything (-one): Google, Facebook Searchability - ‘everything is miscellaneous’: Flickr Replicability - we encourage copy and paste: ‘Embed’ codes and Bluetooth - technically easy: JumpCut - legally allowed: CC Invisible audiences - friends and contacts - “the former audience” danah boyd
  28. Mobility, shared awareness
  29. Mobile: 2.5 billion mobile phone users (versus 1.1 b internet users) | 59% in developing countries | 500m new mobile phone users | 25% in China and India | 43% of South Koreans access mobile broadband internet every month | 436,000 discarded in USA every day
  30. “Shared awareness” You don’t have to ‘part of’ a group Flashmobs to be part of something bigger. Dodgeball Twitter communities
  31. “Shared awareness” It’s not about sheer scale Dodgeball & Twitter communities Leipzig, The Berlin Wall, Ice-cream Columbia, Vista
  32. Participation culture
  33. Participation culture
  34. Secret Spaces Mobile, SMS, IM
  35. Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc
  36. Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc
  37. Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc Performing Spaces Second Life, World of Warcraft, Home, etc
  38. Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc Performing Spaces Second Life, World of Warcraft, Home, etc Participation Spaces Marches, Meetings, Markets, Events etc
  39. Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc Performing Spaces Second Life, World of Warcraft, Home, etc Participation Spaces Marches, Meetings, Markets, Events etc Watching Spaces Television, Gigs, Theatre, etc
  40. We’re all below average
  41. We’re all “below average” users Power-Law Distribution Quick tour of Flickr
  42. Power Law Distribution
  43. Power Law Distribution
  44. #1 Contributor: 238 photos Power Law Distribution
  45. #1 Contributor: 238 photos #2 Contributor: 158 photos Power Law Distribution
  46. #1 Contributor: 238 photos #2 Contributor: 158 photos Average: 26 Power Law Distribution
  47. #1 Contributor: 238 photos #2 Contributor: 158 photos Average: 26 Median: 11 Power Law Distribution
  48. #1 Contributor: 238 photos #2 Contributor: 158 photos Average: 26 Median: 11 Mode: 1 Power Law Distribution
  49. What (simple) tools help you How can you create a What changes would you be remarkable? “shared awareness”? make to get small passionate groups creating themselves?
  50. What (simple) tools help you How can you create a What changes would you be remarkable? “shared awareness”? make to get small passionate groups creating themselves?
  51. What (simple) tools help you How can you create a What changes would you be remarkable? “shared awareness”? make to get small passionate groups creating themselves?
  52. What (simple) tools help you How can you create a What changes would you be remarkable? “shared awareness”? make to get small passionate groups creating themselves?

×