What is yourproduct?FeaturesFunctionsQuantitative value => Avoid cost+ => What’s the value price?How do you sell it? Is th...
Set up yourbeachhead     Segment 3                      Segment 2                        Segment 1    Application 1       ...
Amazon’sbeachhead   Electronics                  Media Choice                  Book Lovers                                ...
Apple’sbeachhead?    Segment 3                      Segment 2                        Segment 1   Application 1            ...
Set up yourbeachhead     Segment 3                      Segment 2                        Segment 1    Application 1       ...
Setting up your beachhead
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Setting up your beachhead

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Setting up your beachhead

  1. 1. What is yourproduct?FeaturesFunctionsQuantitative value => Avoid cost+ => What’s the value price?How do you sell it? Is the marketing “baked in”? (Building sites no-one has to visit) N o Tosh Limited digital media | education
  2. 2. Set up yourbeachhead Segment 3 Segment 2 Segment 1 Application 1 Application 2 Application 3 Segment 2 Segment 1 Application 1 Application 2 Segment 1 Application 1
  3. 3. Amazon’sbeachhead Electronics Media Choice Book Lovers Books for Cameras Downloads giving Media Choice Book Lovers Personalised CDs & DVDs books Book Lovers Books
  4. 4. Apple’sbeachhead? Segment 3 Segment 2 Segment 1 Application 1 Application 2 Application 3 Segment 2 Segment 1 Application 1 Application 2 Segment 1 Application 1
  5. 5. Set up yourbeachhead Segment 3 Segment 2 Segment 1 Application 1 Application 2 Application 3 Segment 2 Segment 1 Application 1 Application 2 Segment 1 Application 1

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