Napier Lecture Social Computing

ENTERPRISE THE AMBIENT INTIMACY, AND 2.0, GLOBAL MICROBRAND EWAN MCINTOSH NATIONAL ADVISER: LEARNING & TECH FUTURES BLOG SITE EDU.BLOGS.COM WWW.LTSCOTLAND.ORG.UK

Why are the ‘users’ different Looking around us: the main shifts Projects which wouldn’t have existed Investigating participation culture A look at different social spaces The engineer’s biggest challenge An alternative job for the future

What is at the heart of social computing?

From ‘audience’ to community

90% 15-25 year olds have visited their socal network in the past month

The “Bebo Boomers”

113m blogs tracked by Technorati.com

2 /sec new blogs every second

17.5 new blog posts every second

3rd biggest country in the world: MySpace

From the printing press...

to the one-click web

PhDs: Dissertation or YouTube?

The Facebook Pub

Asia Abundance Automation Daniel Pink: A Whole New Mind

China will become No. 1 English-speaking country in the world China’s 5% highest IQs is more than the entire UK population China has more Gifted and Talented students than we have students

1 in 4 of today’s workers have been employed with their company less than one year 1 in 2 less than ﬁve years Top 10 jobs in 208, did not exist in 2004. Workplaces are changing. Schools are changing.

29 jobs in today’s teens’ lives

Persistence - everything (-one) Searchability - ‘everything is miscellaneous’ Replicability - we encourage copy and paste - technically easy (JumpCut); legally allowed (CC) Invisible audiences - friends and contacts

MFLE PROJECT NEW COMMUNITIES, CONTENT, DELIVERY DATE CLIENT 2005 SCOTTISH CILT AND LTS

EDUBUZZ PROJECT HELPING PEOPLE HELP EACH OTHER, NO CONTENT DATE CLIENT 2006 EAST LOTHIAN COUNCIL

20 The approximate number of teachers and managers sharing their ideas, experiences and resources online 2005-6

An adoption strategy for social media

“Thin-slicing” ‘Blink’, Malcolm Gladwell

Room for serendipity? Overplanning Are you allowed and able to fail?

Fear: The Bass Player’s Blog What can I learn from this thing? always loathing?

Five point strategy •Identify key user groups

Five point strategy •Identify key user groups •Identify and understand your key users & inﬂuencers

Five point strategy •Identify key user groups •Identify and understand your key users & inﬂuencers •Let key users evangelise

Five point strategy •Identify key user groups •Identify and understand your key users & inﬂuencers •Let key users evangelise •Turn evangelists into trainers

Five point strategy •Identify key user groups •Identify and understand your key users & inﬂuencers •Let key users evangelise •Turn evangelists into trainers •Support bottom-up and emergent behaviours (F2F is still vital)

Behaviours •Lead by example •Lead by reminding •Provide adequate support •Lead by mandate •Personal and school beneﬁts compliment each other

1300 The approximate total number of students, teachers and managers sharing their ideas, experiences and resources on the Local Authority community 2006-7

1,300,000 page views per month, countless subscribers

Story writing Music Sculpture production Digital Video Podcasting Film making Animation& Storyboards Photostories Desktop Publishing Classroom display

CONNECTED LIVE PROJECT TRANSPARENCY, CONTINUAL IMPROVEMENT DATE CLIENT 2007 LEARNING AND TEACHING SCOTLAND

Participation culture

Your public and private face(s) Your teachers Your colleagues Your students Your parents Your politicians

Identity 2.0 Your teachers Your colleagues Your students Your parents Your politicians

ILoveBees Alternate Reality Games

World Without Oil Alternate Reality Game

SETI@Home Volunteer computing

LHC@Home Volunteer computing

Africa@Home Volunteer computing

Storytelling

More creative outputs

WHERE DOES PARTICIPATION CULTURE LIVE? EWAN MCINTOSH BLOG SITE EDU.BLOGS.COM WWW.LTSCOTLAND.ORG.UK

Secret Spaces Mobile, SMS, IM

Ambient intimacy Continual partial friendship. Dave Weinberger It’s not about being poked or prodded. It’s about exposing more surface area for others to connect with. Johnnie Moore.

Secret Spaces Mobile, SMS, IM

Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc

Who’s your ‘friend’

Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc

Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc

How do engineers communicate?

Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc

Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc Performing Spaces Second Life, World of Warcraft, Home, etc

Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc Performing Spaces Second Life, World of Warcraft, Home, etc Participation Spaces Marches, Meetings, Markets, Events etc

Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc Performing Spaces Second Life, World of Warcraft, Home, etc Participation Spaces Marches, Meetings, Markets, Events etc Watching Spaces Television, Gigs, Theatre, etc

Pro am

Pre-conceived ideas We want a Wikipedia Facebook Bebo for the organisation

One participant initially struggled with the longer... challenge but eventually grew to enjoy it as they felt it challenged their weakness and rewarded them when they saw an improvement. Bournemouth University TechDIS project report, October 2006

[It’s] my favourite [task] because it offers the biggest challenge Participating in a group together helped to forge friendships Bournemouth University TechDIS project report, October 2006

Literacy & Numeracy Dr Kawashima’s Brain Training

71% of gamers are married

66% of gamers have kids

Meatball Sundae

Final product ≠ Process

We are 12 billion light-years from the edge, That's a guess, No one can ever say it's true, But I know that I will always be with you.

We are 13.7 billion light-years from the edge of the observable universe, That's a good estimate with well-deﬁned error bars, And with the available information, I predict that I will always be with you

Final product ≠ Process

Two examples of permission process participation

DEVELOPING YOUR OWN GLOBAL MICROBRAND EWAN MCINTOSH, AFTER THE WORK OF HUGH MACLEOD BLOG SITE EDU.BLOGS.COM WWW.LTSCOTLAND.ORG.UK

Global Microbrand • Be grateful • Be humble, it’s not me-mail • Be patient: nurture luck when it comes along • Be brave, know your stuff • Show respect, enchant users • Be generous, give it away

Ewan McIntosh b: edu.blogs.com w: www.LTScotland.org.uk/Connected

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Napier Lecture Social Computing

by Ewan McIntosh on Mar 17, 2008

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