Napier Lecture Social Computing

Slide 1: ENTERPRISE THE AMBIENT INTIMACY, AND 2.0, GLOBAL MICROBRAND EWAN MCINTOSH NATIONAL ADVISER: LEARNING & TECH FUTURES BLOG SITE EDU.BLOGS.COM WWW.LTSCOTLAND.ORG.UK

Slide 3: Why are the ‘users’ different Looking around us: the main shifts Projects which wouldn’t have existed Investigating participation culture A look at different social spaces The engineer’s biggest challenge An alternative job for the future

Slide 4: What is at the heart of social computing?

Slide 5: From ‘audience’ to community

Slide 6: 90% 15-25 year olds have visited their socal network in the past month

Slide 9: The “Bebo Boomers”

Slide 10: 113m blogs tracked by Technorati.com

Slide 11: 2 /sec new blogs every second

Slide 12: 17.5 new blog posts every second

Slide 13: 3rd biggest country in the world: MySpace

Slide 14: From the printing press...

Slide 15: to the one-click web

Slide 16: PhDs: Dissertation or YouTube?

Slide 22: The Facebook Pub

Slide 23: Asia Abundance Automation Daniel Pink: A Whole New Mind

Slide 24: China will become No. 1 English-speaking country in the world China’s 5% highest IQs is more than the entire UK population China has more Gifted and Talented students than we have students

Slide 25: 1 in 4 of today’s workers have been employed with their company less than one year 1 in 2 less than ﬁve years Top 10 jobs in 208, did not exist in 2004. Workplaces are changing. Schools are changing.

Slide 26: 29 jobs in today’s teens’ lives

Slide 30: Mobile: 2.5 billion mobile phone users (versus 1.1 b internet users) | 59% in developing countries | 500m new mobile phone users | 25% in China and India | 43% of South Koreans access mobile broadband internet every month | 436,000 discarded in USA every day

Slide 32: Persistence - everything (-one) Searchability - ‘everything is miscellaneous’ Replicability - we encourage copy and paste - technically easy (JumpCut); legally allowed (CC) Invisible audiences - friends and contacts

Slide 33: MFLE PROJECT NEW COMMUNITIES, CONTENT, DELIVERY DATE CLIENT 2005 SCOTTISH CILT AND LTS

Slide 34: EDUBUZZ PROJECT HELPING PEOPLE HELP EACH OTHER, NO CONTENT DATE CLIENT 2006 EAST LOTHIAN COUNCIL

Slide 35: 20 The approximate number of teachers and managers sharing their ideas, experiences and resources online 2005-6

Slide 36: An adoption strategy for social media

Slide 37: “Thin-slicing” ‘Blink’, Malcolm Gladwell

Slide 38: Room for serendipity? Overplanning Are you allowed and able to fail?

Slide 39: Fear: The Bass Player’s Blog What can I learn from this thing? always loathing?

Slide 40: Five point strategy •Identify key user groups

Slide 41: Five point strategy •Identify key user groups •Identify and understand your key users & inﬂuencers

Slide 42: Five point strategy •Identify key user groups •Identify and understand your key users & inﬂuencers •Let key users evangelise

Slide 43: Five point strategy •Identify key user groups •Identify and understand your key users & inﬂuencers •Let key users evangelise •Turn evangelists into trainers

Slide 44: Five point strategy •Identify key user groups •Identify and understand your key users & inﬂuencers •Let key users evangelise •Turn evangelists into trainers •Support bottom-up and emergent behaviours (F2F is still vital)

Slide 45: Behaviours •Lead by example •Lead by reminding •Provide adequate support •Lead by mandate •Personal and school beneﬁts compliment each other

Slide 48: 1300 The approximate total number of students, teachers and managers sharing their ideas, experiences and resources on the Local Authority community 2006-7

Slide 49: 1,300,000 page views per month, countless subscribers

Slide 50: Story writing Music Sculpture production Digital Video Podcasting Film making Animation& Storyboards Photostories Desktop Publishing Classroom display

Slide 51: CONNECTED LIVE PROJECT TRANSPARENCY, CONTINUAL IMPROVEMENT DATE CLIENT 2007 LEARNING AND TEACHING SCOTLAND

Slide 52: Participation culture

Slide 53: Your public and private face(s) Your teachers Your colleagues Your students Your parents Your politicians

Slide 54: Identity 2.0 Your teachers Your colleagues Your students Your parents Your politicians

Slide 55: ILoveBees Alternate Reality Games

Slide 56: World Without Oil Alternate Reality Game

Slide 57: SETI@Home Volunteer computing

Slide 58: LHC@Home Volunteer computing

Slide 59: Africa@Home Volunteer computing

Slide 61: Storytelling

Slide 78: More creative outputs

Slide 79: WHERE DOES PARTICIPATION CULTURE LIVE? EWAN MCINTOSH BLOG SITE EDU.BLOGS.COM WWW.LTSCOTLAND.ORG.UK

Slide 80: Secret Spaces Mobile, SMS, IM

Slide 81: Mobile: 2.5 billion mobile phone users (versus 1.1 b internet users) | 59% in developing countries | 500m new mobile phone users | 25% in China and India | 43% of South Koreans access mobile broadband internet every month | 436,000 discarded in USA every day

Slide 82: Ambient intimacy Continual partial friendship. Dave Weinberger It’s not about being poked or prodded. It’s about exposing more surface area for others to connect with. Johnnie Moore.

Slide 83: Secret Spaces Mobile, SMS, IM

Slide 84: Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc

Slide 85: Who’s your ‘friend’

Slide 86: Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc

Slide 87: Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc

Slide 88: How do engineers communicate?

Slide 89: Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc

Slide 90: Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc Performing Spaces Second Life, World of Warcraft, Home, etc

Slide 91: Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc Performing Spaces Second Life, World of Warcraft, Home, etc Participation Spaces Marches, Meetings, Markets, Events etc

Slide 92: Secret Spaces Mobile, SMS, IM Group Spaces Bebo, Facebook, Tagged, etc Publishing Spaces Livejournal, Blogger, Flickr, Photobucket, etc Performing Spaces Second Life, World of Warcraft, Home, etc Participation Spaces Marches, Meetings, Markets, Events etc Watching Spaces Television, Gigs, Theatre, etc

Slide 94: Pro am

Slide 95: Pre-conceived ideas We want a Wikipedia Facebook Bebo for the organisation

Slide 96: One participant initially struggled with the longer... challenge but eventually grew to enjoy it as they felt it challenged their weakness and rewarded them when they saw an improvement. Bournemouth University TechDIS project report, October 2006

Slide 97: [It’s] my favourite [task] because it offers the biggest challenge Participating in a group together helped to forge friendships Bournemouth University TechDIS project report, October 2006

Slide 99: Literacy & Numeracy Dr Kawashima’s Brain Training

Slide 100: 71% of gamers are married

Slide 101: 66% of gamers have kids

Slide 102: Meatball Sundae

Slide 103: Final product ≠ Process

Slide 104: We are 12 billion light-years from the edge, That's a guess, No one can ever say it's true, But I know that I will always be with you.

Slide 105: We are 13.7 billion light-years from the edge of the observable universe, That's a good estimate with well-deﬁned error bars, And with the available information, I predict that I will always be with you

Slide 106: Final product ≠ Process

Slide 107: Two examples of permission process participation

Slide 109: DEVELOPING YOUR OWN GLOBAL MICROBRAND EWAN MCINTOSH, AFTER THE WORK OF HUGH MACLEOD BLOG SITE EDU.BLOGS.COM WWW.LTSCOTLAND.ORG.UK

Slide 110: Global Microbrand • Be grateful • Be humble, it’s not me-mail • Be patient: nurture luck when it comes along • Be brave, know your stuff • Show respect, enchant users • Be generous, give it away

Slide 111: Ewan McIntosh b: edu.blogs.com w: www.LTScotland.org.uk/Connected

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