ICE Conferences Programmes and Speakers

2,375 views
2,333 views

Published on

Explore the hottest growth areas in land-based, online and mobile gaming at ICE Conferences - your unique chance for targeted learning and networking at the world\'s only all-encompassing gaming exhibition!
More details on www.icetotallygaming.com/conferences

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,375
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

ICE Conferences Programmes and Speakers

  1. 1. Explore the hottest growth areas in land-based, online and mobilegaming at ICE Conferences – your unique chance for targeted learningand networking at the world’s all-encompassing gaming exhibition!• Discover and exploit new ways and channels to appeal to, and convert, new, younger and more mainstream players• Create a fully customer-centric approach, leverage customer insight in your marketing and product offering and build loyalty across all channels: online, offline, tablets, mobile, social …• Align your commercial growth and expansion strategy with regulatory developments in the most profitable jurisdictions in Europe and with the harmonisation debate post-Green Paper• Keep fully abreast of the regulatory and compliance requirements in an increasingly fragmented European market• Meet and network with CEOs and key executives who drive product, marketing, CRM, mobile, social and commercial strategies for the world’s biggest and most important gaming organisations: land-based and online operators, mobile leaders and social gaming companiesMix and match from 8 conferences and 60+ sessions for just one low price orchoose to attend only 1 conference of special interest to youMonday, 23 January: Wednesday, 25 January:Tuesday, 24 January: Thursday, 26 January: Individual one-day conferences are available at £514 and the half-day ICC is £329. So don’t delay – book TODAY! All-access pass to all 8 conferences, 60+ sessions, 100 speakers and all networking, coffee and lunch breaks at ICE is available at £1029 +VAT only! You choose when and where you want to be.Book today online www.icetotallygaming.com/conferences and quote your promotional code 1
  2. 2. Struggle finding key decision makers amongst the free to attend ICE Totally Gaming exhibition’s 20,000 visitors? Network with, and learn from, your peers facing similar challenges to yours, in a more intimate and focused environment offered by one of the following ICE Conferences: Monday, 23rd January to bring new and younger demographics to casinos, Meet the crème de la crème online gaming integration with offline and integrated of the European casino resorts in Europe. industry. Join casino CEOs Speakers include: Jurgen Creutzmann, Rapporteur for the and Board representatives a day before ICE to discuss how Green Paper, European Parliament, Ron Goudsmit, Executive best to prepare for the key challenges and opportunities in the Chairman, European Casino Association, Péter Staviczky, year to come, including: casinos’ response to economic Fiscal Attaché, Permanent Representation of Hungary downturn; regulatory future of the industry; building to the EU, Paul Steelman, CEO, Steelman Partners, Indrek consensus amongst all stakeholders and governments Jurgenson, CEO, Olympic Entertainment, Antonis Stergiotis, to ensure the long-term growth of the sector; catching up with CEO, Club Hotel Loutraki. technology developments and new marketing platforms Full programme details on page 4. Tuesday, 24th January players. Find out how lotteries can do it effectively – attend this With retail, online and mobile one-day conference, fully focused on the strategies and best gaming channels now available practice of lottery pioneers. to lotteries, there are more touch Speakers include Nigel Beaney, Director Interactive Services, points with the consumer and more Camelot Global Services and Dermot Griffin, MD, Irish ways to communicate with the new generation of networked National Lottery. Full programme details on page 5. Tuesday, 24th January Hear best practice from Motie Bring, Head of Risk, Payments Examine global judicial and Compliance, PKR, Philip Taylor, In-house Counsel, approaches to investigating Alderney Gambling Control Commission, Michael Mrak, cybercrime, identify key Head of Data Privacy & Money Laundering, Casinos Austria, cybercrime hotspots, prepare for future threats, evaluate David Norman, Head of AML/MLRO, Legal & Compliance, the latest technical solutions to reduce the risk of fraud Betfair, Marko Hietala, Chief Security Officer, RAY and many and malicious network attacks, and improve your internal more. Full programme details on page 6. security to protect your data from attacks. Tuesday, 24th January Paper and what to expect from the coming changes to the Meet and engage with UK regulations. gaming regulators - be the Regulators will be in attendance together with legal and first one to know the latest business experts, including: Paolo di Feo, Southern Region regulatory developments in Director, bwin.party digital entertainment, Simon Burridge, the hottest and most dynamic jurisdictions worldwide. Assess CEO, Virgin Games, Ewen MacGregor, Group Legal Counsel, the emerging opportunities for business expansion to new Gala Coral, Ian Arnold, Head of Regulatory Policy and Group jurisdictions – make sure you know when and how you Projects, Camelot Group, Andrew McCabe, Legal Counsel, can enter new markets to secure the crucial first-mover Betfair. Full programme details on page 7. advantage. Learn about what’s next after the Green Wednesday, 25th January Learn from CRM experts in iGaming, including Arnold As your marketing focus needs to Blueml, Head of Customer Value Management, bwin.party shift now to retention, discover digital entertainment, Oliver Watkins, Head of BI & CRM, how to leverage customer Rank Interactive, Dimiter Pantaleev, Global CRM Strategist, insight to drive loyalty, extend lifetime value and spend Unibet, Fredrik Gejrot, Head of Direct Marketing, Svenska per customer, utilise social media to get inside the mind Spel and others. of the online gamer and build loyalty across products Full programme details on page 8. and brands, both online and offline. Wednesday, 25th the existing best practices in marrying offline and online January and building loyalty across both channels to avoid the With regulations coming cannibalisation of your existing visitor base. to more and more Case studies and insights from Angus Nisbet, Gaming jurisdictions, land-based Director and Brand Director for meccabingo.com, Rank casinos and betting shops can finally add an online channel Interactive, Indrek Jurgenson, CEO, Olympic Entertainment, and start catching up with the iGaming brands. Discuss the Janne Peräkylä, Executive Vice President, RAY and Emmanuel optimal regulatory approaches that will benefit you as Mewissen, CEO, Circus Group. a current license holder in your jurisdiction and find out Full programme details on page 9.2
  3. 3. Thursday, 26th January social network communities. Evaluate social gaming for your Facebook’s recent business, learn how to engage more with your players and announcement to allow convert social gamers to gamblers. advertising for gambling Hear best practices from Rob Shedd, Social Games Product companies could be a major Manager, Paddy Power, Philip Macartney, Global Head ofgame-changer! Understand the real value of social media Social Media, Bodog, Marcus Whelan, Group General Counsel,and social gaming for iGaming: find out how to measure King.com, Ohad Barzilay, COO, Mytopia, Lou Castle, Chiefimpact of campaigns and how to successfully capitalise on Strategy Officer, Shuffle Master and others.the 850+ million users on Facebook and other leading Full programme details on page 10. Thursday, 26th January of Mobile, Sportingbet, Mats Duvner, Head of Development Capitalise on the exponential for Web-based Mobile, Svenska Spel, Richard Hewitt, Head growth of the mobile channel for of Mobile Product, Betfair, Jonathan Abraham, Senior Industry betting and gaming, on the explosion Manager Mobile, Google, Michael McTernan, Head of Mobile in the use of smartphones and tablets for gaming and on Strategy, Rank Interactive, James Hilton, CEO, M&C Saatchi the arrival of HTML5. Mobile, Volker Hirsch, Director Business, RIM and others. Catch up with early adopters in mobile gaming and Full programme details on page 11. learn from mobile pioneers, including Rick Brownlow, Head Interested in speaking at ICE Conferences? There are only a few speaking slots available, so contact Ewa Bakun, Event Director, to discuss: ewa.bakun@clariongaming.com, +44 (0)207 370 8567 ICE Conferences – an opportunity for targeted networking at ICE Totally Gaming Sponsorship and Exhibition at ICE Conferences • Get your message out to a room full of the industry’s decision makers, responsible for purchasing specific solutions that your company offers • Cement your industry-leading expertise and innovation with a value-focused, practical presentation or a case study to top executives in attendance at one of the conferences • Make sure your brand truly stands out from the crowd with focused branding and messages to the conference attendees at ICE and ensure that you are the first that they call when they need an answer after the show • Enforce your presence on the ICE Totally Gaming showfloor with thought-leadership in a targeted group of decision makers and in the hottest and most evolving areas of gaming we are debating during the ICE Conferences For the full range of opportunities and specific packages and costs, call or email: Guy Marcuson, Sales Manager: guy.marcuson@clariongaming.com, +44 (0)20 7370 8584Media Partners & Supporting Associations A G A M I N G I N T E L L I G E N C E P U B L I C AT I O N earls court, london • 24 - 26 january 2012 Register free for the ICE Exhibition at 3
  4. 4. Monday, 23rd January West Brompton Conference Centre, Earls Court 4th annual In partnership with International Casino Conference www.icetotallygaming.com/icc 10:30 Registration opens. Coffee and refreshments 14:45 Land-based perspectives on online gaming: 11:00 Welcome address by the Chairman of the European Integrating online with offline – is it a ‘marriage Casino Association made in heaven’? • Player cannibalisation – myth or reality? Ron Goudsmit, ECA Chairman and Secretary Executive Board, Holland Casino • Online and offline – converging worlds or converging channels? • New regulation as a driver for partnerships and M&A 11:10 Casino industry panel: Navigating successfully • Viewing online as your tool to grow your customer base and through challenging times appeal to younger demographics • Examining the current business climate in the retail casino industry and adopting lessons from other retail sectors Indrek Jurgenson, CEO, Olympic Entertainment • Exploring opportunities for growth that will reverse the general Emmanuel Mewissen, CEO, Circus Group decline in land-based casino revenue Janne Peräkylä, Executive Vice President, RAY • Analysing and responding to the change in the customers’ Daniel Ledesma, Manager, Casino Gran Madrid behaviour – how has recession impacted on customers’ spend 15:30 Coffee and refreshment break and behaviour in casinos? Is the impact long-term? • Catching up with technology 16:00 Casino design of the future: global experiences in Oliver Zugel, CEO, Spring City Finance reaching out to new and younger customers Paul Steelman, CEO, Steelman Partners Mario Assis Ferreira, President, Estoril Sol Casino (tbc) 12:00 Stakeholders’ view: Creating a stable regulatory 16:30 Understand and adapt to the evolving framework that will enable the long-term and entertainment habits of your customers sustainable growth of the industry – today and in the future • Changing players’ demographics – how to prepare your • Identifying the most critical regulatory issues on the agenda and proposition and optimise your gamefloor for new generations of their impact on industry stakekholders: cross-border gaming, players taxation, gaming tourism, AML directive, VLTs • Implementing new trends in entertainment – what you need to • Getting your message across – working closely with regulatory do to modernise your propositions and keep appealing to more bodies for a better understanding of your commercial needs and younger customers: mobile, tablets, social media • Addressing the impact of street gaming, arcades and video lottery terminal regulation on the traditional brick-and-mortar 17:15 Debate continues …: Gambling tourism and casinos integrated resorts – are they possible in Europe? • Analysing the market potential for gaming mega resorts in Carlo Pagan, CEO, Casino Campione Europe Antonis Stergiotis, CEO, Club Hotel Loutraki • Overcoming the financial and regulatory obstacles: lack of 12:45 Networking lunch break financing, government support, taxation breaks 14:00 Regulatory panel: Green Paper – what’s next on the • Update on the ongoing projects in Spain, UK and Hungary agenda for the European Commission, European Paul Steelman, CEO, Steelman Partners Parliament and Member States? Oliver Zugel, CEO, Spring City Finance • Examining the main questions raised by the Commission in Steve Myers, MD – Development, Genting UK the Green Paper and analysing the industry response to the Andrew Tottenham, European Project Lead, Las Vegas Sands consultation (tbc) • Deciding on the scope of EU-wide regulation 18:00 Closing remarks. ICC Drinks Reception • Regulatory changes in jurisdictions across Europe Jurgen Creutzmann, MEP, Committee on the Internal Market and 18:45 End of the 4th International Casino Conference Consumer Protection, Rapporteur for the Green Paper on Online Gambling, European Parliament Péter Staviczky, Fiscal Attaché, Permanent Representation of Book this conference for as little as £329 + VAT. Hungary to the EU Find out more details and new speakers on Peter Naessens, Head of Regulatory Advice Unit, Research & www.icetotallygaming.com/icc Development, Belgian Gaming Commission Birgitte Sand, Director, Danish Gaming Board Join the Industry at the inaugural Totally Gaming Awards 2012 in the evening on Monday, 23rd January www.totallygamingawards.com4
  5. 5. Tuesday, 24th January Earls Court Exhibition Centre Multi-Channel Lottery www.icetotallygaming.com/lottery08:30 Registration opens 16:45 Beating the commercial competition09:00 Chairman’s opening remarks Lotteries face new and established commercial iGaming competitors in the digital space. Players have choice – just09:15 The networked generation one click away – and often with greater variety of games and Who is the player of the future? How do they manage their higher prize payouts. How can lotteries not just guard their lives? How do they connect with each other? How do they market share but proactively fight back through innovation and connect with Brands? collaboration.09:45 Multi-platform player experience 17:30 Closing remarks from the Chairperson and end of How do you deliver a consistent experience across different conference devices and platforms whilst still exploiting the unique features of each? What can lottery learn from the pioneers in other industries?10:30 Coffee and refreshment break Confirmed speakers include:11:00 Role of retail in a multi-channel world Nigel Beaney, Director Interactive Services, The retail network will remain the most important channel for Camelot Global Services lottery for the medium term. How do you maintain excellent Dermot Griffin, Managing Director, Irish National Lottery relationships with your retail estate whilst launching and growing Robert Ramsden, Founder & Managing Director, Bet Foundry new, direct channels to market? Jason Goodman, CEO, Albion11:45 Lottery panel: The interactive pioneers Listen to the experiences of those who have lived and breathed Pete Doyle, Founder & Director, Social Netit multi-channel lottery operations. Hear the challenges they face,the lessons learned, and what they believe the future holds.12:30 Networking lunch break14:00 Panel discussion: Marketing in a multi-channel world More touch points with the player brings more opportunities to communicate. How do you maximise those opportunities without creating confusion and complexity? How can you run Interested in speaking at Multi-Channel Lottery increasingly segmented and targeted campaigns consistently and Summit? efficiently? What new marketing opportunities exist? Learn from Contact Ewa Bakun, Event Director, to discuss speaking best practice in other sectors. opportunities available: ewa.bakun@clariongaming.com,14:45 Building a rewarding relationship +44 (0)207 370 8567 Could cross channel promotions, brand marketing and loyalty programmes be the key to developing true 360 degree player insight. Unlocking the power of data to drive more relevant and tailored marketing programmes to encourage player engagement and advocacy.15:30 Coffee and refreshment break16:00 Panel discussion: Innovation in gaming Book this conference for as little as £514 + VAT. Developing new game experiences that truly cross channels and Find out more details and new speakers on devices is now possible. What could the games of www.icetotallygaming.com/lottery the future look like – both for revenue and brand marketing purposes? 5
  6. 6. Tuesday, 24th January West Brompton Conference Centre, Earls Court Lead Assosiation Combating Cybercrime in Gaming www.icetotallygaming.com/cybercrime 08:30 Registration opens. Coffee and refreshments 14:45 Beating the DDoS and other external attacks aimed 09:15 Chairman’s opening remarks at crippling your network • Identifying your network’s key weaknesses and assessing 09:30 Opening panel discussion: Jurisdictional approaches technical options to reduce risks to investigating cybercrime • A guide to the latest security methods available in preventing • Examining the approaches to tackling high level fraud taken by DDoS attacks and keeping your websites up and running different law enforcement agencies • Examining new forms of attack to be aware of and how to • How are fraud reports processed and acted upon? counter them • Examining how gaming operators can support law enforcement • Developing a holistic risk management framework based on agencies in catching fraudsters different security standards Motie Bring, Head of Risk, Payments and Compliance,PKR Oliver Eckel, CEO, Cognosec Bernard Zarb, Manager Investigations MLRO, Lotteries & Gaming Authority, Malta 15:30 Coffee and refreshment break Philip Taylor, In-house Counsel, Alderney Gambling Control 16:00 Gaming in newly regulated jurisdictions: licensing, Commission compliance and privacy 10:30 Coffee and refreshment break • Understanding licensing requirements and licensing procedures in new jurisdictions 11:00 Keeping ahead of cybercriminals: new tactics for the • Outlining the gaming compliance obligations for operating in gaming sector Italy, France, Denmark and Spain • Highlighting the latest risk areas in terms of threats and • How can gaming companies protect their data in these markets? segments • Examining recent cases of infringement of rules and penalties • Examining the new ways that games are being played and issued by authorities determining how fraudsters can benefit from this Santiago Asensi, Partner, Asensi Abogados • Examining the new fraud detection and risk assessment techniques to combat threats Thibault Verbiest, Partner, ULYS Law Firm • Updating risk profiles to reflect new threats Stefano Sbordoni, Partner & CEO, Studio Legole, Sbordoni Jim Noakes, Head of Transactional Services, Gala Coral Group Moderator: Giulio Coraggio, Senior Associate, DLA Piper Italy Michael Mrak, Head of Data Privacy & Money Laundering, 16:45 Identifying cybercrime hotspots and forecasting Casinos Austria future threats David Norman, Head of AML/MLRO, Legal & Compliance, • Identifying the latest locations where malicious attacks are Betfair originating from Moderator: Marko Hietala, Chief Security Officer, RAY • Tracking trends in types of cybercrimes – DDoS, financial fraud, data theft 11:45 Implementing strategies to reduce data leakage • Using current understanding of criminal activity to forecast from your gaming network imminent threats facing the gaming industry over the • Examining new tools to detect and prevent internal cybercrime forthcoming 12 months threats Michael Rotert, Honorary Spokesman, EuroISPA • Implementing data loss prevention tools to reduce data leakage Kevin Trapp, Complete Intelligence Solutions • Optimising the protection of gamers’ information by tagging Bernadette Palmer, Head of Communications, The Security sensitive information Company & The Security Awareness Special Interest Group Daniel Brättemark, Chief Security Officer, Paf Moderator: Dr Stephen Hill, Chairman, Cybercrime Working Group, 12:30 Networking lunch break Fraud Advisory Panel 14:00 Staying one step ahead of mobile fraudsters 17:30 Closing remarks from the Chairperson and end of • What new challenges does mobile gaming create? A look at conference public connections, new codes and different user habits • Examining mobile gaming security challenges and identifying potential weaknesses fraudsters may exploit Book this conference for as little as £514 + VAT. • Forecasting likely areas of fraudster activity within the mobile gaming market Find out more details and new speakers on Christina Thakor-Rankin, Operations Director, Virgin Games www.icetotallygaming.com/cybercrime Mark Gibson, Chair, AIME Mobile Betting and Gaming Forum Darwyn Palenzuela, CTO, Smart Gaming group6
  7. 7. Tuesday, 24th January West Brompton Conference Centre, Earls Court In partnership with World Regulatory Briefing www.icetotallygaming.com/wrb08:30 Registration opens 14:50 Panel discussion: Exploring optimal market entry09:00 Opening remarks from the Programme Committee: strategies in the new regulatory environments IAGA, IMGL and Clarion Gaming • What markets to go to next and how various regulatory approaches impact on the market expansion choiceFIRST-HAND UPDATES FROM GAMING REGULATORS • .com vs. .country – comparing the two models from the perspective of various market participants09:15 Opening address: UK Ministry of Culture, Media and • Analysing criteria in the selection of new markets in which to Sports (tbc) seek license: market size, customer base, local gaming habits,09:40 Keynote regulators’ panel: Setting the scene existing market players, taxation for 2012 –addressing key challenges in gaming • Importance of local relationships and local competitors regulation worldwide and highlighting main areas Paolo di Feo, Southern Region Director, bwin.party Italy requiring a regulatory change Bryce Geoffrey, Lead Counsel, Lock Casino & Lock Poker • Contrasting different regulatory approaches globally Martin Lycka, Legal Counsel, Betfair • Exchanging best practice in gaming regulation for a higher level 15:40 Operational lessons from newly regulated and of regulatory cooperation regulating jurisdictions • Working with all industry stakeholders to create a stable Learn from the people on the ground how to operate efficiently regulatory environment that benefits all within the existing regulatory environment and how to execute the Peter Naessens, Head of Regulatory Advice Unit, Research transition from .com to .country model. & Development, Belgian Gaming Commission Peter Weinreich, Country Manager, Betfair Denmark Birgitte Sand, Director, Danish Gaming Board Fabio Angeli Bufalini, General Manager Italy, Betsson Nick Tofiluk, Director of Regulation, UK Gambling Commission Martin Lycka, Legal Counsel, Betfair10:30 Coffee and refreshment break11:00 Regulatory keynote UK & IRELAND – ASSESS THE IMPLICATIONS OF THE NEW Nick Tofiluk, Director of Regulation, UK Gambling Commission REGULATORY FRAMEWORKS11:30 Green Paper – What’s next? Insights from key 16:30 UK and Ireland focus: What the new regulatory industry associations and lobby groups frameworks have in store for the industry Annette Kok, President, EUROMAT 17:00 UK focus: Potential impact of the newly announced Sigrid Ligne, Secretary General, EGBA regulatory changes in the UK on the biggest gaming Wes Himes, Managing Partner, Policy Action and EU Advisor, RGA market in Europe12:00 Legal roundtables with regulators and legal Simon Burridge, CEO, Virgin Games experts – interactive break-out discussions on key Ewen MacGregor, Group Legal Counsel, Gala Coral jurisdictions. Malcolm Graham, CEO, PKR12:30 Networking lunch break 17:45 Closing remarks from the Chairperson and end of conferenceHARNESSING REGULATORY DEVELOPMENTS – INSIGHTS FROMTHE INDUSTRY Learn more about the law and regulations in gaming during14:00 Panel discussion: Shaping the future of the industry ICE Totally Gaming on Wednesday: attend Gaming Leaders regulations – bringing the key industry stakeholders seminar, organised in cooperation with IAGA and IMGL together to work out a regulatory framework that will benefit all the key stakeholders James Scicluna, Chief of Regulatory and Corporate Affairs, BetClic Everest Group Andrew Towills, Regulation Delivery Manager, Sportingbet Andrew McCabe, Legal Counsel, Betfair Book this conference for as little as £514 + VAT. Ian Arnold, Head of Regulatory Policy and Group Projects, Find out more details and new speakers on Camelot Group www.icetotallygaming.com/wrb Announcing the launch of World Regulatory Briefing series Born out of Clarion’s European/World Gambling Briefing and responding to an increasingly fragmented regulatory framework of the gaming industry, WRB will be a series of one-day regulatory events taking place where the real change happens and bringing to you key stakeholders from local markets to learn from and build partnerships with. The first one of the series will take place at the world’s largest exhibition, ICE Totally Gaming, drawing from its 20 000+ visitor base to bring the latest regulatory developments to you. The latest updates will be delivered by gaming regulators in attendance at ICE Totally Gaming and the world’s most renowned legal experts forming IAGA and IMGL. 7
  8. 8. Wednesday, 25th January West Brompton Conference Centre, Earls Court CRM and Retention in Gaming www.icetotallygaming.com/crm 08:30 Registration opens EVOLVING YOUR CRM STRATEGY 09:00 Chairman’s opening remarks Shahar Attias, Founder & CEO, Hybrid Interaction 15:30 Maximising database value for your casino products Emma Tompkins, Managing Director, Wager Logic CUSTOMER LOYALTY 16:00 Unlocking social CRM for your company 09:10 Retention is not enough – engagement is the key Joakim Nilsson, Head of Social Media, BetClic Everest Group Arnold Blueml, Head of Customer Value Management, 16:00 Coffee and refreshment break bwin.party digital entertainment 16:30 Leveraging social network analysis in your online 09:40 Proving the value of a multi-channel offering: gaming marketing strategy keeping and growing customers across a brand Joakim Nilsson, Head of Social Media, BetClic Everest Group portfolio Michelle Daly-Hayes, Online Sportsbook Social Media Manager, Oliver Watkins, Head of BI & CRM, Rank Interactive Paddy Power 10:10 Driving profitability from your existing customers: Dimiter Pantaleev, Global CRM Strategist, Unibet strategies for radically increasing lifecycle and value 17:00 Building loyalty across offline and online gaming Dominic Vye, Head of Customer Acquisition & Retention Channel, channels: taking your players from offline to online Sportingbet and vice-versa 10:40 Coffee and refreshment break Panel discussion joint with Integrating Offline and Online Gaming Conference CUSTOMER INSIGHT • Customer analytics – combining customer information and insights from offline and online player habits 11:10 Getting a 360 view of the customer: taking • Leveraging the strength of your brand to successfully operate ownership of the customer and marketing across channels intelligently to them • Exploring the options available for loyalty schemes such as Dimiter Pantaleev, Global CRM Strategist, Unibet points, credit or giveaways 11:40 Inside the mind of the online gamer: optimising • Providing the optimal end to end experience for both online customer insight and data mining to really and land-based customers based on customer insight understand your customers Francesco Parola, Product & Innovation Director, SISAL Fredrik Gejrot, Head of Direct Marketing, Svenska Spel Oliver Watkins, Head of BI & CRM, Rank Interactive Dominic Vye, Head of Customer Acquisition & Retention Fredrik Gejrot, Head of Direct Marketing, Svenska Spel Channel, Sportingbet David Goldberg, Co-CEO, Federated Sports & Gaming Oliver Watkins, Head of BI & CRM, Rank Interactive Patrick Duffy, Managing Director, Palaces Bingo Clubs Warren Eloff, Head of Products, Virgin Games 17:45 Closing remarks from the Chairman and end of conference Moderator: Shahar Attias, Founder & CEO, Hybrid Interaction 12:40 Networking lunch break Book this conference for as little as £514 + VAT. Book this conference for as little as £514 + VAT MOBILE CRM Find out more details and new speakers on Find out more details and new speakers on 14:00 Mobile CRM: from insight to customer delight www.icetotallygaming.com/crm www.icetotallygaming.com/crm Tim Axon, CRM Director, International Mobile Sportsbook Company CROSS AND UP-SELLING 15:00 Extending the lifetime value and increasing spend per customer Shai Heffetz, Head of Financial Spread Betting, bwin.party digital entertainment8
  9. 9. Wednesday, 25th January West Brompton Conference Centre, Earls Court Integrating Offline and Online Gaming www.icetotallygaming.com/intergrating08:30 Registration opens 14:00 Ensuring the quickest and optimal route to09:00 Chairman’s opening remarks market: in-house development or partnership and outsourcing? Andrew Gellatly, Editorial Director, Gambling Compliance • How do you need to prepare internally to “do-it-yourself”?09:10 What is the current state of the market? Minimising • Partnership route: the disconnect between online and offline worlds - What you can and want to outsource • Market indicators of the progressing convergence: regulations, - What to look for when choosing your partner mergers and acquisitions, customer demand • Third route: from outsourcing to full independence • Learning the basics: What both industries need to understand Emmanuel Mewissen, CEO, Circus Group Belgium about each other Rohin Malhotra, Director, Chilipoker • Customer demand driving the convergence; online as your Frank Pracukowski, Director of Administration, Foxwoods opportunity for growth of your customerbase Development Company Lewis Pek, Editor, G3 Daniel Ledesma, Manager, Casino Gran Madrid Indrek Jurgenson, CEO, Olympic Entertainment Group Harald Kaiblinger, Director R&D, Bodoglabs, Bodog 14:45 Pre-regulation strategies: what you can do now to secure the first-mover advantage for when the09:55 Regulatory approaches: creating a regulatory market opens up environment that will benefit both land-based and • Exploring ways to build your online brand amongst the new and online sectors existing players. The pros and cons of subscription models, social • Review different regulatory approaches media, virtual currency • Setting taxation levels that will allow for offline/online • Pushing your brand on social networks via social gaming convergence • Taking your visitors online with onsite marketing Peter Naessens, Head of Regulatory Advice, Research & • Linking free-to-play games with your onsite casino gaming Development, Belgian Gaming Association experience Dimitris Panageas, Legal Counsel, Club Hotel Loutraki Rohin Malhotra, Director, Chilipoker Eduardo Antoja, Executive Vice President, COFAR Steve Lengel, Executive Director of Operations,10:40 Coffee and refreshment break San Manuel Bingo & Casino Pierre Wuu, Online Director, California Online Poker Association11:10 Understanding how Rank is aligning its strategy and Moderator: Melissa Blau, CEO, iGaming Capital marketing approach across online, mobile and the land-based operations 15:30 Play for fun strategies: how to prepare and • Ensuring an experience alignment across Rank’s brands maximise for real money value - Case study • Driving incremental traffic from land-based operations to the Pierre Wuu, Online Director, California Online Poker Association online and mobile channels 16:00 Coffee and refreshment break • Exploring bonus and loyalty schemes across brands 16:30 Creating and implementing game content that Angus Nisbet, Gaming Director and Brand Director for will allow for a smooth customer journey between meccabingo.com, Rank Interactive offline and online channels11:55 Online from the land-based perspective: different 17:00 Building loyalty across offline and online gaming business model or different channel? channels – taking your players from offline to online • Analysing both approaches applied historically and vice-versa • Why is online both a different business model and a different Panel discussion joint with CRM and Retention channel? • Customer analytics – combining customer information and • Online versus land based customers: demographic differences insights from offline and online player habits and the resulting conclusions for operators • Leveraging the strength of your brand to successfully operate • Analysing customer conversion metrics: why are these so limited? across channels • What are the internal business implications of choosing one • Exploring the options available for loyalty schemes such as approach? Building a separate division vs. creating teams points, credit or giveaways operating across various channels • Providing the optimal end to end experience both online and Eric Olders, CEO, JVH gaming land-based customers based on customer insight Erwin Haitzmann, Chairman & Co-CEO, Century Casinos Francesco Parola, Product & Innovation Director, SISAL Jessica Ordovas, CEO, Mediatech Solutions Oliver Watkins, Head of BI & CRM, Rank Interactive12:40 Networking lunch break Fredrik Gejrot, Head of Direct Marketing, Svenska Spel David Goldberg, Co-CEO, Federated Sports & Gaming Book this conference for as little as £514 + VAT. Patrick Duffy, Managing Director, Palaces Bingo Clubs Find out more details and new speakers on 17.45 Closing remarks from the Chairman and end of conference www.icetotallygaming.com/intergrating 9
  10. 10. Thursday, 26th January West Brompton Conference Centre, Earls Court Monetising Social in Gaming www.icetotallygaming.com/socialgame 08:30 Registration opens. 12:00 Panel discussion: Social media in the 09:00 Chairman’s opening remarks online and mobile product roadmap • Where is the balance between a community and a games LEVERAGING SOCIAL MEDIA AND SOCIAL GAMING IN YOUR BUSINESS portfolio approach? • Extending social beyond online – smart TV and mobile 09:05 What is driving social media and games integration? Stephen Lovell, Online Product & Business Development Manager, • Adding a social dynamic: acquire or build? Paddy Power • How and where do you offer ‘play for fun’ and ‘play for real money’ options? Warren Eloff, Head of Product, Virgin Games VIADEN Dia Nag, Product Manager, Rank Interactive g a m i n g • How is social gaming valued? Viktor Prokopenya, CEO, Viaden Gaming Limited Rob Shedd, Social Games Product Manager, Paddy Power Philip Macartney, Global Head of Social Media, Bodog 12:45 Networking lunch break Altay Ural, Director Product Platform, Betfair MARKETING AND LOYALTY Rohin Malhotra, Director, Chilipoker James Cashmore, Industry Leader, Entertainment, Google 14:00 Case study: Social networks as a player acquisition and retention tool 09:40 Social gaming – the panacea to proposed new Razmus Svenningson, Head of Social Media Strategies & regulations? Operations, Betsson Group • Will social games prove beneficial when new EU regulations Hussein Chahine, CEO, Yazino come in? What role will they play if USA regulates? • What are the key considerations in operating a virtual currency 14:45 Social games and TV formats in gaming and conducting virtual goods sales? Jurian Van der Meer, MD, Endemol Games Marcus Whelan, Group General Counsel, King.com Mark Cochrane, Senior Director EMEA, Popcap Rob Shedd, Social Games Product Manager, Paddy Power 10:00 Panel discussion: Implementing a social media Moderator: Tadhg Kelly, WhatGamesAre.com strategy • What’s the direct impact of Facebook’s new policy on your 15:00 Coffee and refreshment break business? What will other social networks do? • What are the rules of engagement and the split of revenues with PAYMENTS, REVENUES AND PLAYERS’ REWARDS platform partners? • How social networks build their communities and increase 16:00 Harnessing virtual currency, virtual goods and loyalty advertising Ohad Barzilay, COO, Mytopia • Why consider non-cash play and reward options? Jonathan Witty, Content Executive,SkyBet • What are the projected revenues of virtual currencies & virtual goods? • How you can legally up-sell a player from virtual to money 10:40 Coffee and refreshment break Robert Unsworth, VP Global Sales, Digital Chocolate UNDERSTANDING AND ENGAGING WITH PLAYERS Woodrow Levin, CEO, BringIT Lior Shiff, CEO, Product Madness 11:00 Workshop panel: Monetising players through Moderator: Raf Keustermans, CEO, Plumbee Facebook, Google and apps • What are the key monetisation funnels? 16:40 Incorporate social and mobile to create the ultimate • Head-to-head wagering for Facebook games – how social modern gaming experience gamers challenge friends, wager & win virtual currency Panel discussion joint with Mobile Gaming • What’s the secret of Zynga, Playfish and others’ success? • What is key to making a mobile game social? • What makes social media engaging • Use your current networks and community to enhance the • Is there a specific social player type? experience – you don’t have to build from scratch Woodrow Levin, CEO, BringIT • Create a seamless multi-platform gaming experience Ohad Barzilay, COO, Mytopia • Integration with real world gamification Moderator: Lou Castle, Chief Strategy Officer, Shuffle Master Volker Hirsch, Director Business Development, RIM Craig Hepburn, Global Director, Digital & Social Media, Nokia 11:40 Case study: Social Proof – A trackable ecosystem for building a business case for social media gaming Thomas Priglinger, Director MTV (Mobile, Touch & Video), bwin.party digital entertainment • Understanding consumer conversations and spend behaviours Moderator: David MacQueen, Head of Mobile Media, Strategy online Analytics • How success is measured: engagement, ROI, brand recognition • What is the Zero Moment of Truth and how can it be used to 17:20 Closing remarks from the Chairman and end of conference drive revenues? Nick Garner, Global Head of Search, Unibet Book this conference for as little as £514 + VAT. Find out more details and new speakers on www.icetotallygaming.com/socialgames10
  11. 11. Thursday, 26th January West Brompton Conference Centre, Earls Court Mobile Gaming www.icetotallygaming.com/mobile08:30 Registration opens. 12:45 Networking lunch break09:00 Chairman’s opening remarks ALLEVIATE YOUR CONSUMER INTERACTION: TOP TIPS ON Manjit Gombra Singh, Senior Director, Juniper Networks PAYMENTS AND MARKETINGHARNESSING THE BIGGEST TREND IN GAMING 14:00 Panel discussion: Streamline your payment system to09:10 Opening panel discussion: Gaming on the move: catch up with impatient mobile gamers what next for mobile gaming Onika Russell, Head of Payment Services, Ladbrokes eGaming • Discover how mobile gaming can be used to acquire new Christina Thakor-Rakin, Head of Operations, Virgin Games customers, not just to enhance their overall experience 14:45 Marketing workshop: How to market both app and • WAP development vs. app development HTML5 games to new and existing customers • Find out which new handsets and operating systems will take the • HTML 5 marketing: where to begin – how to go to market mobile market by storm without relying on the app store • Expand your mobile empire: learn which regions are next for the • Target the correct areas through affiliate marketing mobile revolution • How to boost discoverability in mobile search Jonathan Abraham, Senior Industry Manager Mobile, Google • Does mobile advertising work for gaming? Rick Brownlow, Head of Mobile, Sportingbet Daniele Moscati, Mobile and Senior Affiliate Manager, Richard Ayers, Head of Online, Manchester City FC bwin.party digital entertainment Moderator: Joel Keeble, Head Special Projects, H2 Gambling Fintan Costello, Senior Industry Manager eGaming, Google Capital Jonas Martensson, Business Development Director, Betsson10:00 Panel debate: Does HTML5 spell the end of the app Michael McTernan, Head of Mobile Strategy, Rank Interactive store? 15:30 Coffee and refreshment break • Outline the key benefits of coding through HTML5 • Weigh up the negatives: what are the limitations of HTML5? CREATE A HIGH-SPEED, INTERACTIVE FUTURE FOR MOBILE GAMING Mats Duvner, Head of Development for Web-based Mobile, Svenska Spel 16:00 Panel discussion: Role of marketing and partnerships Richard Hewitt, Head of Mobile Product, Betfair to drive uptake and revenues? • How do you market for mobile vs. online marketing? Stuart Magowan, Head of Projects, Betfred • What is the role of affiliates? Moderator: Darren Pollard, Mayfair Mobile Gaming • How do you exploit app stores?10:40 Coffee and refreshment break • Which partnerships work, and how? Dave Price, Sales, O2 MediaDEVELOP THE NEXT MOBILE BETTING SUCCESS James Hilton, CEO, M&C Saatchi Mobile11:00 HTML 5 case studies: addressing key questions in Matteo Monteverdi, Head of Betting, Lottomatica your HTML 5 mobile approach, including: Moderator: Aideen Shortt, Independent Consultant • Why did you choose HTML5 over native language (app)? 16:40 Incorporate social and mobile to create the ultimate • What were the key points and challenges during development modern gaming experience • How the game has been marketed without the use of a traditional app store Panel discussion joint with Monetising Social in • What has the take-up been like? Gaming Turlough Lally, Head of Mobile, Victor Chandler • What is key to making a mobile game social? Andrew Daniels, Head of Mobile, Betfred • Use your current networks and community to enhance the experience – you don’t have to build from scratch11:30 Mobile in-play betting case study panel • Create a seamless multi-platform gaming experience Sylvie McDermott, Mobile Sportsbook Manager, Paddy Power • Integration with real world gamification Claire Barry, Head of Mobile Product, Ladbrokes Volker Hirsch, Director Business Development, RIM Ben Kumara, Sportsbook Product Manager - Mobile, BSkyB Craig Hepburn, Global Director, Digital & Social Media, Nokia Moderator: Charles Palmer, Partner, Fu Sheng Interactive Thomas Priglinger, Director MTV (Mobile, Touch & Video),12:10 Tablet workshop: Understand tablet users and bwin.party digital entertainment incorporate tablets into future game development Moderator: David MacQueen, Head of Mobile Media, Strategy Analytics • Why establish a distinct strategy for tablets – shouldn’t it just all be mobile? 17:20 Closing remarks from the Chairman and end of conference • Analyse the different ways tablets are played compared to mobile games and what customers expect from their tablets Book this conference for as little as £514 + VAT. Edward Kay, Leader Producer – Mobile Platforms, Rank Interactive Find out more details and new speakers on Shaz Mirza, Mobile & New Channels, Ladbrokes eGaming Moderator: Dr Windsor Holden, Leading Analyst, Juniper Research www.icetotallygaming.com/socialgames 11
  12. 12. More reasons to book TODAY...• Choose to attend any one of the ICE Conferences, or all of them for less than the price of two so you can mix and match to attend any (or every session) over 4 days• Each event is focused on the hottest issues happening in the gaming industry at the moment, from the explosive growth of Mobile Gaming and Social Games to the new markets opening up to iGaming, Offline/online integration, cross-channel marketing, CRM and loyalty, and critical issues of Cybercrime• Conveniently located at Earls Court so you can easily mix your networking and meetings at ICE with learning about new trends and opportunities at the ICE Conferences• Easier to network with the specialist experts and potential new partners you want to meet at the event exclusive lunches and breaksKey speakers across these 8 events include:Ron Goudsmit, ECA Chairman and Secretary Executive Board, Holland Casino Joakim Nilsson, Head of Social Media, BetClic Everest GroupJurgen Creutzmann, Rapporteur for the Green Paper on Online Gambling, Philip Macartney, Global Head Social Media, BodogEuropean Parliament Marcus Whelan, Group General Counsel, King.comSimon Burridge, CEO, Virgin Games Ohad Barzilay, COO, MytopiaEwen MacGregor, Group Legal Counsel, Gala Coral Lou Castle, Chief Strategy Officer, Shuffle MasterMarko Hietala, Chief Security Officer, RAY Volker Hirsch, Director Business Development, Research in MotionMichael Mrak, Head of Data Privacy & Money Laundering, Casinos Austria Craig Hepburn, Global Director, Digital and Social Media, NokiaNigel Beaney, Director Interactive Services, Camelot Global Services Jonathan Abraham, Senior Industry Manager Mobile, GoogleIndrek Jurgenson, CEO, Olympic Entertainment Group Rick Brownlow, Head of Mobile, SportingbetErwin Haitzmann, Chairman & Co-CEO, Century Casinos Dermot Griffin, Managing Director, Irish National LotteryEmmanuel Mewissen, CEO, Circus Group Belgium Richard Ayers, Head of Online, Manchester City FCSteve Lengel, Executive Director of Operations, San Manuel Bingo & Casino Matteo Monteverdi, Head of Betting, LottomaticaOliver Watkins, Head of BI and CRM, Rank Interactive Claire Barry, Head of Mobile Product, LadbrokesFredrik Gejrot, Head of Direct Marketing, Svenska Spel Michael McTernan, Head of Mobile Strategy, Rank InteractiveArnold Blueml, Head of Customer Value Management, bwin.party digital entertainment James Hilton, CEO, M&C Saatchi MobileDimiter Pantaleev, Global CRM Strategist, Unibet Dave Price, Sales, 02 Media Register today for one conference or for full-access pass and get the best price available. 3 easy ways to register: 1. Online on www.icetotallygaming.com/conferences - Quickest and easiest 2. Calling our sales hotline: +44 (0) 207 370 8577 3. Download a booking form, available online and sending it back by email to sammy-jo.gomes@clariongaming.comPricing Information ICE Conferences - All access pass * Single conference pass International Casino BEST RATE Access to just 1 of the 7 ICE Conferences Conference pass with access to ALL of the sessions (not including ICC) at the ICE Conferences Early Standard Early Standard Early Standard bird rate rate bird rate rate bird rate rate All prices are per delegate (ends Friday 9 (from 10 (ends Friday 9 (from 10 (ends Friday 9 (from 10 December 2011) December 2011 December 2011) December 2011 December 2011) December 2011 BEST RATE onwards) BEST RATE onwards) BEST RATE onwards) Individual delegate rate £1,029 + VAT £1,235 + VAT £514 + VAT £617 + VAT £329 + VAT £360 + VAT (1-2 places booked at once) Multi-delegate rate £926 + VAT £1,029 + VAT £442 + VAT £545 + VAT £308 + VAT £339 + VAT (3+ places booked at once) ICE 2012 exhibitor rate** £823 + VAT £926 + VAT £411 + VAT £514 + VAT £287 + VAT £319 + VATFEES: All transactions will be processed in pounds sterling. British VAT at 20% is payable on all bookings in accordance with British tax law.*ICE Conferences - All access passes allow delegates access to all or any of the conferences and individual sessions taking place, and all associated networking events including coffee breaks and lunches from Monday to Thursday.**Only exhibitors who have booked a stand at ICE Totally Gaming 2012 are entitled to this special discount on the ICE Conferences

×