A short(er) version of a talk I recently gave at SMAZ -- Social Media for Business in Arizona. The house was packed, even though others were talking about the ROI of social media.
I made sure mine had teeth and didn't dance around the issue of ROI. ROI means what ROI means. And CFOs don't care about alternative descriptions for it. They care about money out and want to see money in.
Is that easy? Nope. But it's doable. For some. I give props inside this preso to Olivier Blanchard for the concept that I expand upon. Hope you enjoy it.