5 Reasons Why
Your Podcast
SUCKS!
... and what you can do about it.

THIS IS NOT FOR:

#1: It's too long.

#1: It's too long.
The Fix:
Don’t ask “How long should it be?”
Ask “How short CAN it be?”

#1: It's too long.
Objections:
“My fans want me to go LONGER!”
“I’ve already set a format for my show!”
“I have a lot of content to get through in one episode!”

#2: You Don't
Sound Intelligent.

#2: You Don't
Sound Intelligent.
The Fix:
Edit.
Then edit that.
Then edit again.

#2: You Don't
Sound Intelligent.
Objections:
“I don’t want it to sound TOO polished!”
“I like the way my show sounds right now!”

#3: You Don’t
Know What Your
Show Is About.

#3: You Don’t
Know What Your
Show Is About.
The Fix:
Find a topic. Stay on Target

#3: You Don’t
Know What Your
Show Is About.
Objections:
“But I like doing all that other stuff!”

#4: You Know
Too Much.

#4: You Know
Too Much.
The Fix:
Pretend prior shows never happened.
Annotate in post.

#4: You Know
Too Much.
Objections:
“Everyone in my audience
knows what I’m talking about.”

#5: It’s Too Hard
To Find You.

Placeholder for program shot:
5 Reasons your Podcast Sucks on iTUNES.

#5: It’s Too Hard
To Find You.
The Fix:
FIX EVERYTHING I JUST SAID!

#5: It’s Too Hard
To Find You.
Objections:
“I need to control my downloads & stats!”
“I’m afraid of feed hijacking!”

#1: It’s Too Long.
#2: You Don’t Sound
Intelligent.
#3: You Don’t Know What
Your Show Is About.
#4: You Know Too Much.
#5: It’s Too Hard To Find You.

Evo Terra